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Matrice impact/effort

Tolunay Akkas

Created on March 25, 2024

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Transcript

Matrice de positionnement

+ Qualité

Grand Frais

Biocoop

+ prix

- prix

Colrught

Lidl

Leclerc

Aldi

- qualité

Sens = 27 300 habs

Pour la boucherie, ma stratégie serai de cibler les consommateurs de viande halal avec une qualité irréprochables a des prix trés raisonnables

Info

Pour le supermarché

Concernant les fruits et légumes je vais cibler les consommateurs de produits frais et de qualité a des prix irréprochables. De plus pour le reste (conserve, epicerie, droguerie...) je ciblerai les personne qui cherchent des produits qui viennent la plus part du temps des pays de l'Est ou de l'Afrique (Turquie, Roumanie, Kosovo, Maroc, Algérie, Tunisie etc...). Ce sont donc des produits quasiment introuvables autres part. Pour le reste des produits touvables facilement autres part il faudra ne pas etre trop cher par rapport aux concurrents.

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  • Visit the Analytics settings;
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Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!