Let's Innovate !

Let's Innovate!

How to harness AI, EdTech, and Learning Design to gain competitive advantage

Elearning Market Growth

The Competition & AI

Benefits of AI innovations

Threats of non AI adoption

index

How can we compete?

Current status

Solution

Solution Part 1: Business Models

Solution Part 2: LMS

Linguaphone v Competition & Conclusion

Online Education Market Growth

Why eLearning is the Future:

Market on the Rise: Online education market expected to reach about USD 200 Billion by 2030. Rapid Growth: An impressive CAGR of 23% from 2022 to 2030 highlights the rapid expansion of eLearning.

23% CAGR

Impact on Linguaphone:

Capitalise on Growth by aligning Linguaphone products with the market's demand and tap into this growth. Expand Reach: Explore 17 innovative business models derived from the highest revenue-generating customers

$30B

$56B

$84B

$128B

$200B

2022

2024

2026

2028

2030

Revenue Growth by Sector in LearnWorlds

Professional Education & Career Development dominates with revenue share and growth. Learners prioritize career growth.

Source:

3 Leading Competitors

How are they integrating AI?

7 Speaking

GoFluent

EF

Index

7 Speaking

Company Size

50 employees

+30%

Total

Location

Paris in 2001. Present in 20 countries

EdTech innovation with consolidition

The companies 1to1PROGRESS and 7Speaking announce that they are pooling their offer and know-how under the single brand 7Speaking.

+30%

Data Collection

+60%

Tech Innovation

+0%

AI integration

AI Products

GoFluent

Company Size

501-1,000 employees

+50%

Total

Location

Geneva in 2000. 29 Offices worldwide

AI Assessment

Recently, with the launch of its language proficiency assessment solution, goFLUENT remains true to its DNA. Language Assessment combines the strength of AI and human assessment.

+60%

Data Collection

+50%

Tech Innovation

+40%

AI integration

AI Products

GoFLUENT’s cutting-edge AI-powered eLearning platform, Corporate Language Academy, personalizes the learning experience and recommends training content depending on the learner’s language level, position, and interest. But part of the learning solution is human trainer-led language classes in the virtual classroom of the platform.

EF

Company Size

10K+ employees (120 countries, 24,000 Teachers)

+70%

Total

Location

Zurick in 1965. 7 Offices worldwide

EF Studio

EF Studio is a data-first education platform, powered by advanced AI tools, that enables anyone to easily create immersive learning experiences and deliver a successful online school.

+80%

Data Collection

+70%

Tech Innovation

+60%

AI integration

AI Integrations

1. Platform has practical role play scenarios for learning and speaking 2. Data driven learning design (it collect data automatically and that is used to iterate design) 3. Admin organisation 4. Learning / Class reporting

Benefits of AI Innovations

Improved speed of business

Enhanced Customer Experiences

Better Decisions

Competitive Advantage

Efficiency and Productivity Gains

Increased Revenue

Index

Threats of non AI adoption

Less Competitive

Slower to adapt to Industry Standards (Inclusion and Accessibility)

Slower to adapt to learner needs

Slower Innovation and Growth

Lower levels of efficiency and scalability

Harder to adapt to Universal Design for Learning (UDL)

Index

PROBLEM

How can we compete?

We don’t have the funds to build a data driven infrastructure like EF, nor should we have zero AI adoption like 7 Speaking. So, we use the best of what we have...

Strong, long lasting clients, customers and partners

Great Sales Team

Multilingual, multinational, multicultural, multi-talented

Great Teaching Team

Successful products, unique learning methodology

Great Pedagogical Team

Efficient, productive, consistent

Great Admin Team

Index

Current STATUS

1. We have an expanding elearning market, forecast to 10 x by 2030 2. 2024 is the year of AI and the the inceasing pressure to adopt and innovate 3. A highly competitive elearning market that is adapting quickly and taking market share 4. Identified some of Linguaphone's best assets to use for innovation (the staff and teams)

Index

ANALYSIS

AI for Learning 2024

Summary

The report highlights the impact of new AI tools that can be used across the ADDIE model which is used to develop learning projects. Analysis, Design, Development, Implementation & Evaluation. Most new tools are in the Development stage (video, audio, image, e.g. Synthesia, Canva etc)

Opportunities

New AI driven platforms have identified the opportunity to package a complete educational system vehicle which all aspects of the ADDIE process. Therefore, AI driven platforms offer a competitive advantage to educational companies as innovations are intregrated, cohesive and ready to use.

Index

SOLUtion

1. New Business Models

- Money Generating elearning models - Achieve proof of concept - Innovative and responsive to the market

2. LMS Platform

- AI integrated - Scaleable - Data driven - Harnesses talent of employees

Index

Solution Part 1

Revenue Generating Business Models

2024

2025

2026

2027

start

Solution

Sections

Use the icons to navigate to each section.

Home

Return here with

Project Managament

Background & Research

Proposal

17 Business Models

Let's innovate!

How to get there

Background & Research

Business Model Research

• A LMS platform provider, working with small, medium, and large elearning companies
• Published research in February 2024 about the growing elearning industry.
• Identified the top 17 highest revenue-generating business models.

• Leading online website for elearning research and news

Home

Business Models Breakdown

Indirect Monetisation Strategies

Direct Monetisation Strategies

Innovative & Emerging Business Models

17 Business Models that generate the most revenue in the elearning industry

Direct Monetisation Strategies

1. One Time Purchases (immediate revenue, no strings attached) 2. Subscription Model (simple access and earn more) 3. Tiered Pricing (access for all + growth) 4. Freemium Model (free content as a lead magnet) 5. Membership Community (networking and growth)

Models Index

Indirect Monetisation Strategies

6. Certification Fees (enhance courses and revenue) 7. Strategic sponsorship (boost revenue and value) 8. Affiliate Marketing (amplify earnings) 9. License your content (expand impact) 10. Corporate Training (customized development solutions) 11. Consultation Services (tailored expertise, additional earnings) 12. Job Placement Services (from learning to earning) 13. Selling Merchandise (double course value)

Models Index

Innovative & Emerging Business Models

14. Subscription Box (enhance learning) 15. Course Royalties & Reselling (Expand Impact) 16. Blockchain Certifications (securing achievements) 17. Mobile App Monetization (increase course value)

Models Index

Business Model Index

1.

One Time Purchases

10.

Corporate Training

2.

Subscription Model

11.

Consultation Services

3.

Tiered Pricing

12.

Job Placement Services

4.

Freemium Model

Selling Merchandise

13.

5.

Membership Community

14.

Subscription Box

6.

Certification Fees

15.

Course Royalties & Reselling

7.

Strategic Sponsorship

Blockchain Certifications

16.

8.

Affiliate Marketing

Mobile App Monetization

17.

9.

License Content

Home

One-Time Purchases:Immediate Revenue, no strings attached

Instant Access, Expert Knowledge: Pay once, learn forever. Ideal for those seeking specific knowledge skills. Upsell Opportunities: Boost earnings potential by cross-selling courses and products after the initial purchase. Niche Market Mastery: Perfect for specialized fields like photography or medical where learners want targeted skills.

80% ofcustomers have leveraged one- time purchases. From those a 45% has reported a 25% upsell in revenue

Proven Success: In a professional education academy focusing in IT, learners engaging with basic courses are 30% more inclined to seek advanced sessions or tools shortly after, enhancing overall sales by 15%

Models Index

Models Index

Models Index

Subscription Model:Simplify Access & Earn more

Unlimited Learning: One subscription for endless course access. Simple for users, steady revenue for you. Flexibility & Growth: Easily introduce premium features or tiered plans to grow your business. Broad Appeal: Suitable for all learning sectors, from tech to personal development

Internal stats show that subscription model is applied in 37% of our customers and attract 3x more learners on average, thanks to the continuous value they offer.

Proven Success: A premier company specializing in operational assessments & addressing labor challenges has implemented a subscription-only model. Increased its revenue by 30% within the 1st Quarter

Models Index

Models Index

Tiered Pricing:Access for all, Growth for you

Broad Access: Offer levels of learning for every budget from entry to premium. Upsell Path: Drive revenue by encouraging upgrades to more feature-rich tiers.

57% of Academies utilizing tiered pricing have seen a significant increase in user engagement, with entry-level tiers driving initial sign-ups and premium tiers achieving higher profit margins

Real-World Example: Coaching Academy with live 1:1 coaching sessions command premium prices, while entry-level self-served courses provide an affordable start to the learning journey

Models Index

Models Index

Freemium Model:Your Content’s Free Sample

Engagement Through Free Access: Start with no-cost content, enticing learners to see the value and upgrade for more. Revenue Through Upgrades: Convert free users to paying customers, adding revenue through ads or premium features

Platforms using free courses or sections as lead magnets experience up to 3x higher conversion rates, applicable to approximately 74% of the active customer base

70%

20%

No FreemiumConversion Rate

Freemium Model CRFree user to Premium Subscribed

Real-World Impact: A Professional Education Academy offers 3-6 first modules for free and then learners need to pay premium price to continue learning

Models Index

Models Index

Membership Community:Networking and Growth

Build Your Tribe: A membership community transforms followers into a dedicated audience, strengthening your educational impact and revenue

Platforms offering membership communities (15%) report an average revenue increase of 35% from membership fees alone, not accounting for additional income generated through exclusive events and content

Revenue & Retention: Membership fees not only offer a steady income but also improve customer lifetime value through loyalty. Creator Success: A tech education academy who teaches coding increased revenue by 30% with exclusive content and networking in its membership community, boosting user retention.

Models Index

Models Index

Certification Fees:Enhance Courses and Revenue

Validate Learning: Offer certifications for course completion, adding value for learners and an additional revenue stream

Upsell and Retain: Use certification as a strategy for upselling more courses and encouraging re-certification Real-World Success: A Product Management Academy saw a 20% revenue boost by implementing extra fees for project management certifications, proving the model's effectiveness.

75% of learners who pay for certification are more likely to enroll in additional courses or advanced certifications, indicating effective upsell opportunities and long-term engagement customer

Certification Renewal as a Recurring Revenue Stream: For certifications requiring periodic renewal, platforms experience a steady recurring revenue stream, with a renewal rate of approximately 60%

Models Index

Models Index

Strategic Sponsorship:Boost Revenue and Value

Mutual Benefit: Forge sponsorships to boost platform value and open doors to ongoing growth opportunities. Revenue and Growth: Sponsorships offer financial backing and the potential for long-lasting partnerships, increasing your platform's value and revenue

Finance

Coaching

E-learning platforms that integrate software tools through strategic partnerships see, on average, a 35% increase in course completion rates.

Across All Industries: Whether in tech, wellness, or personal development, sponsorships are a powerful tool for growth.

Fitness

Creators

Real Success: A financial asset management academy saw its offerings and revenue grow by partnering with top portfolio management software, proving the effectiveness of strategic sponsorships

NGO’s

Health

Models Index

Models Index

Affiliate Marketing:Amplify your earnings

Expand Revenue Streams: Utilize affiliate marketing in two powerful ways: 1) by creating an affiliate network that promotes your courses for commissions or 2) by affiliating with essential services and tools your learners use. Benefit Both Ways: Whether by growing your user base through affiliates or earning commissions from learner-used services, both strategies enhance your academy's revenue

Affiliate marketing can lead to an average 30% increase in annual revenue highlighting its critical role in an academy’s financial strategy.

Real Success: A tech academy teaching programming boosted its revenue by 25% by offering affiliate discounts on essential tools for learners.

Models Index

Models Index

License Content:Expand your impact

Licensing as Revenue: Turn your courses into an income source by licensing to others. Upfront fees or fees per course mean continuous earnings. Widespread Relevance: Perfect for specialized fields like IT or healthcare, where your expertise can meet educational needs across institutions without diluting our brand

Licensing Agreement

Content creators who leverage licensing agreements report up to a 50% increase in overall revenue compared to direct sales alone. This significant gap underscores the untapped potential in course royalties and reaching new audiences through strategic licensing.

Course Creation

Online Platform with Learning Content

Business

Real-World Impact: For example, a nurse academy with a well known accreditation expanded its reach by licensing courses to universities, amplifying its impact and securing consistent revenue

Educational Institutions

Models Index

Models Index

Corporate Training:Customized Development Solutions

Bespoke Programs: Create tailored training solutions that align with corporate goals and workforce needs. Contractual Revenue: Revenue models can range from per-session, per learner pricing to flat rates for comprehensive training solutions, often incorporating branded course materials

Custom Course Creation

Branded Courses

Custom corporate training programs have been shown to improve employee engagement by up to 30% and retention by up to 25%

Industry Fit: Ideal for sectors needing ongoing professional development like IT, HR, and Leadership.

Corporate Training

Tailored Corporate Training

Analytics per Client

Success Story: A Leadership training academy renowned for its personalized programs, maintaining a high client satisfaction rate and securing multi-year contracts with notable industry leaders were initially charged a flat fee but now switched to per session fee and doubled its revenue

Learner Feedback

Models Index

Models Index

Consultation Services:Tailored Expertise, Additional Earnings

Personalized Advice: Provide one-on-one or group consultations to enhance course effectiveness and skill application. Revenue Impact: Expert sessions can significantly increase revenue, adding a premium option to your course offerings. Success Example: A Coaching Online Academy saw a 40% boost in professional performance and revenue through strategy consultations post-course

Consultation services can result in a 35% revenue increase per learner, demonstrating their value in the e-learning landscape.In sectors such as business, wellness, and personal development, consultation services have seen a demand surge by over 50% in the last year

Pro Tip: Diversity Training platform takes D&I beyond the online classroom, equipping executives with steering committees to apply principles directly to business decisions, ensuring D&I strategies are effectively integrated into corporate governance.

Models Index

Models Index

Job Placement Services:From learning to earning

Career Transition: Seamlessly connect graduates with industry-leading employers, reinforcing the practical value of your courses. Revenue Through Placement: Tap into a new revenue stream by earning placement fees, enhancing your platform’s profitability.

Partnerships with employers often lead to further revenue-generating opportunities, such as recruiting fees

Proven Results: An accounting academy reports a 90% placement rate within 6 months and earns revenue from both certified learners but also a part of their wages for life

Models Index

Models Index

Selling Merchandise:Double your course value

Leverage Your Brand: Elevate your courses by offering related merchandise, opening an additional revenue stream with significant profit margins

Physical/Digital Product

High Margin, High Impact: Quality merchandise can boost learner engagement and course completion, directly impacting your revenue

E-learning platforms that introduce merchandise see an average revenue increase of 15% from merchandise sales alone, with some platforms experiencing increases up to 25% in niche markets.

Creator Success Story: A photography academy paired their courses with custom photography accessories, leading to a 25% spike in course sign-ups and a surge in revenue.

Course

Note: Digital products and low-cost, high-value physical items, such as branded stationery or accessories, offer profit margins exceeding 50%, making them a lucrative addition to any e-learning platform's revenue streams.

Models Index

Models Index

Subscription Box:Enhance Learning

Hybrid Learning: Merge online learning with physical products. Deliver themed boxes with educational tools and resources. Boost Revenue: Consistent revenue through subscription fees with high profit margin products. Keeps learners engaged and loyal over time. Who It's For: Great for diverse interests – from art kits to healthcare prescriptions. It bridges learning with practical application.

Learners who subscribe to educational boxes show a 60% higher engagement rate in applying learned concepts in practical scenarios, improving overall effectiveness of the learning process.

Success Snapshot: A Medical academy reports a 30% revenue jump from these boxes, with learners showing 60% more engagement.

Models Index

Models Index

Course Royalties & Reselling:Expand Impact

Overview: Create content and keep course royalties for extra earnings. Reach wider audiences and earn each time your content is resold. Earnings Boost: Tap into continuous income streams from royalties & one-time re-selling fees.

With AI capabilities in content creations, courses can be customised and be re-sold with different instructors, branding etc as long as royalties are signed off.

Best For: High-demand subjects & evergreen courses. Ideal for those looking to scale without creating new content, and Course Creator Experts/Consultants.

Success Story: A content creator who specializes in compliance courses saw a 40% revenue rise by reselling courses and buying the royalties of the course

Models Index

Models Index

Blockchain Certifications:Securing Achievements

Trustworthy Credentials: Offer secure, unalterable certificates that validate learning achievements and build trust.

Enrollment Appeal: Boost course sign-ups by promising blockchain-certified credentials.

Industry Standard: Set a new professional standard in tech and education sectors with verified learning.

Software & Tech Platforms offering blockchain-backed certifications see an increase of 25% in course enrollment rates, as learners value the security and prestige of blockchain-verified achievements.

Success Story: A tech company to make its courses more attractive for app building, issues a blockchain certification at the end and makes it more appealing

Models Index

Models Index

Mobile App Monetisation:Increase course value

App Monetisation Explained: Transform courses into mobile experiences. Use in-app purchases for enhanced engagement and revenue growth. Elevate Learning Accessibility: Microlearning via mobile apps increases course completion rates. Success Snapshot: A professional development app saw revenue triple after adding in-app purchases in its first year.

Apps utilizing push notifications to engage users see a 3x increase in course completion rates

Pro Tip: Mobile Exclusive Courses vs desktopOn-the-go audiences pay for premium mobile courses

Models Index

Models Index

Proposal

Identified Linguaphone Opportunities by

• Researching the industry's top business models and comparing them to Linguaphone's activities
• Considering the impact of AI in the elearning industry
• Assessing the potential for Digital Learning Design with certain business models

Home

What would you say if we could...

Showcase cutting edge technology and learning programs?

Create a loyal community of "Linguaphoners" who return again and again?

Offer Continuous Professional Development programs?

Provide a space where learners can collaborate to complete challenges?

Use real time learning analytics to adjust and improve learning paths?

Provide automated certificates for qualifications and badges for achievements?

Linguaphone Community

Multi-dimensional programs for:

Main Features:

• Foundational Courses
• Exam Courses
• Trending Topics and Skills Training

PHASE 1

• Direct Monetisation Strategy / 30% average increase in revenues
• Supports all existing Linguaphone activities
• Retention rate for members of exclusive communities is 50% higher compared to general platform users

• Staff Training/Innovation Teams

PHASE 2

• Cohort Courses with Certifications
• Continuous Professional Development programs

Based on 2 business models:

PHASE 3

1. Membership Community 2. Subscription

How does the learner interact?

04

09

06

Community

Learner joins live sessions for real-time practice, and partnering with language exchange peers for conversation practice

Learner participates in the forum/ community

Group Challenge 1

08

02

Student Work

Learners access video lessons, complete interactive exercises, and participate in forum discussions

Learners access video lessons, complete interactive exercises, and participate in forum discussions

01

03

05

07

Platform

Each module has a practical assignment that encourages learners to apply what they've learned, (recording a video speaking or writing a short text)

Selects 1 of 5 foundation courses. Starts Module 1

Mentor checks the progress and assignment work and "nudges" the learner

Starts Module 2

Method:

What is a Community Subscription?

A time-based subscription that provides the learner with access to several certified learning paths and a variety of online community activities

Live Events & Trainings

Mentorship

Exclusive Learning Paths

Communities

Resources

Certs & Badges

Exclusive Learning Paths

Foundational Courses + Course Optionality

• Support all existing Linguaphone courses

See Udemy Business Top Skills 2024

• Contains the most requested skills from learners.

• Designed to build the learner's confidence (so they can continue to the next course)

• Course optionality = qualifications with certificates + credentials = learner career targets

Because the subscribers are commited for 6 months or 12 months at a time, they have the time to complete the Foundational courses, collecting certificates and credentials as they progress. This can be designed to build to an exam, a certified course or a professional development course. If offers the learner a clear path to their goals and objectives.

Mentorship

Mentorship within an e-learning platform plays a pivotal role in enriching the learning experience and facilitating the achievement of learners' goals. The integration of mentorship can significantly enhance the effectiveness and appeal of online learning environments

Building a Community and Brand Loyalty

Personalized Learning Support

Each learner has unique needs, learning styles, and objectives. Mentors can provide tailored support that addresses these individual differences, offering guidance, resources, and feedback specific to the learner's goals and challenges

The community feeling can significantly enhance learners' overall satisfaction with the e-learning platform, leading to higher retention rates, brand loyalty, and word-of-mouth referrals.

Enhanced Course Value and Differentiation

Accountability and Motivation

Having a mentor creates a sense of accountability for learners. Knowing that someone is monitoring their progress, offering encouragement, and expecting them to meet certain milestones can significantly motivate learners.

Offering mentorship as part of an e-learning program can distinguish a provider from competitors. The added value of personalized support and guidance from experienced mentors enhances the attractiveness of the courses, allowing providers to justify premium pricing models.

Communities & Cohorts

Communities

• Enhanced Engagement and Retention
 • Peer Support and Shared Knowledge:
 • Increased Motivation through Social Learning
 • Cultivation of a Network for Future Opportunities

Cohorts

Structured Learning Path: Cohort environments provide a structured timeline for course progression, creating a sense of momentum and collective achievement as learners move through the material together.

Certificates & Badges

Learner's love certs and badges!

1. Motivation and Achievement: Automated certificates serve as a tangible acknowledgment of a learner's accomplishment, which can significantly boost their motivation and sense of achievement. This recognition encourages continued learning and development.

2. Cost and Time Efficiency: From the perspective of the providing institution, generating certificates automatically is much more cost-effective and efficient than manual issuance

3. Professional Development and Employability: For many learners, e-learning courses are a way to enhance professional skills or pivot to new career paths. Automated certificates provide a verifiable way to showcase new skills and competencies to employers, potentially improving employability and career advancement opportunities. Digital badges or certificates can often be shared directly to professional social networks like LinkedIn, further enhancing the learner’s professional online presence.

Live Events & Trainings

3.Structured Social Practices

1. Skills Workshops

We learn in a collaborative way.

Speaking, Reading, Writing, Listening

4.Cohort Check-ins

2. Webinars

Common requested topics

Mentors organise cohorts and deploy challenges in break out rooms

Resources

Course Toolkits

Podcasts

Curated Deeper Exploration

Ebooks & PDF's

Micro-learning resources

What would you like to know next?

So many questions! So many answers! Navigate back to this page with:

Q & A

01

How does it integrate with existing Linguaphone products?

07

Why use a subscription model?

02

What does it look like?

08

What are the potential revenues?

09

How do we implement?

03

Who is it for?

04

What is the user journey?

10

What is Phase 2 for staff training?

05

How does it make money?

11

What are the benefits for Learning Marketing?

06

What is the growth cycle?

12

When will it be ready?

How does it integrate with existing Linguaphone products?

Separate Community Activity

Continued Community Activity

Parallel Learning

At the same time as a learner is taking a Linguaphone course, the learner can take foundational course that supports the business English course.

As a learner finishes a Linguaphone course they join the community to keep their English active through webinars, workshops, peer-to-peer sessions, mentoring & micro-credentials.

The learner prefers to learn in a cohort, group or a social setting or chooses a exclusive learning path

Slide 15

Learning Technologies:

Slide 7

Slide 11

Q & A

What does it look like?

360Learning is 1 of 5 possible solutions that offer sufficient functionality + AI integrated functionality

The Manager Perspective

The Learner Perspective

Q & A

Who is it for?

Linguaphoners

Trending Topics

CPD Programs

Cohorts

Exam Takers

Social Learners

Q & A

What is the user journey?

Meet Sara

Subscribed 12 month

Enrols in 2 exclusive courses

Connects with Mentor

Create a personalised learning path +SMART objectives

Speaking Fluency Workshops

Based on SMART objectives

Joins a work group

Works on group challenge , makes new connections and friends, updates her progress on LinkedIn

Sara just finished a Skill Express course and enjoyed the experience. In the Bilan she became aware of the "Linguaphoners" community and downloaded the brochure.

Renews subscription

Joins the CPD program / Cohort

Q & A

How does it make money?

By implementing a mix of strategies, the platform can create a sustainable revenue model that supports its growth and development while providing valuable services to its users

Certificates & certification fees

Subscriptions

Tiered subscription plans

SUB

CERT

T-SUB

Q & A

The Growth Cycle

More high quality products

High-quality courses

Expanding community

Higher number returning clients

Higher number of referrals to new clients

Opportunity to upsell/ alterative offers

Q & A

Why the Subscription Model?

Flexibility & Growth: Easily introduce premium features or tiered plans

Broad Appeal: Suitable for all learning sectors

Consistent revenue: cashflow and predictability

Build brand loyalty: and industry reputation

Proven Success: a subscription-only model can increase revenue by 30% within 1 Quarter

Attracts 3 x more learners on average

Q & A

Potential Revenues

Subscriber target = 100 Promotional price of €300

3 Months

Subscriber target = 500 Promotional price of €350

6 Months

Subscriber target = 500 + Promotional price of €450

12 Months +

Q & A

How do we implement?

360 Learning leverages digital platforms to facilitate a blend of synchronous (live, instructor-led) and asynchronous (self-paced, on-demand) learning, along with social learning features that encourage discussion and collaboration among learners.

Pricing:

Team Plan Offer

8$ a month for each active user (up to 100 users) 96$ a year for each active user. This cost is passed to Linguaphone clients in the subscription fee.

Business Account

Start at 12,000 euros a year Minimum 100 active users

Q & A

Rollout Phases

Staff Training

Subscriptions

Cohorts

Add Pathways and Community for staff

Expand to Specialist Pathways

Establish Pathways and Community

2025

2025

2024

Q & A

What are the benefits for Learning Marketing?

Accreditation: Certificates, credentials and badges for courses can be shared on LinkedIn and social media.

Webinars, podcasts, blog posts and resources can be used for general marketing purposes to attract new learners.

Community activities can be shared via email to maintain engagement

Positive community feedback is the best form of marketing

When?

April

Phase 1: Initiation

May

Phase 2: Planning

8 Months Approve in April, launch in November

June & July

Development

August

PM Index

Phase 3: Implementation

Launch

Phase 4: Evaluation & Project Closure

Q & A

If you want to be good, do what you think you should. If you want to be great, innovate!

Project Management

The Digital Learning Institute is the leading educator for digital learning qualifications.

This section uses the DLI's Project Management Framework from Project Management for Digital Learning as well as other qualifications

See Qualifications

Home

Index

Scope Document

Methodology

Budget

Objectives

Team

Methodology

01

Project Initiation

01. Initiation

02

Project Planning

02. Planning

03

Project Implementation

03. Implementation

04

Project Closure

04. Closure

PM Index

Phase 1: Initiation

The activities in the Initiation phase aim to set up the project internally and externally.

01

05

Goal and Objectives

Key Project Milestones

02

06

Main Deliverables

Stakeholder Analysis

03

07

Success Criteria

Team Roles and Responsibilities

04

Deliverable: Scope Document

Project Risks

PM Index

Phase 2: Planning

Map out a course of action to meet the project objectives described in the Scope Document

01

05

Work Breakdown Structure

Project Schedule

02

06

Project Activities

Communication Plan

03

07

Activity Duration & Cost

Project Budget

04

Deliverable: Project Plan

Required Resources

PM Index

Project Implementation & Monitoring

Measures the project's performance relative to the project management plan

85%

50%

100%

Progress Report

Milestone Report

Reporting Form

To detect variance from the plan

To track progress

To take corrective action

PM Index

Project Closure

Aims to verify that all work has been accomplished

Year 2

Year 1

185K€

50K€

Scope, time, quality and budget criteria

Based on individual subscriptions

Based on individual subscriptions

30%

30%

40%

PM Index

Goals and Objectives

Project Goal: To develop and launch an online e-learning platform that offers a diverse range of courses, promotes collaborative learning, and fosters a community of learners through social learning and cohort-based experiences. The platform will operate on a subscription-based and network/membership business model, ensuring continuous engagement and value for its users.

SMART Criteria:

Accurate

Realistic

Specific

Measurable

Time Bound

Phase 1

Deliverables

Subscription and Membership Management

Online Platform Development

A fully functional online e-learning platform with user authentication, course catalog, enrollment capabilities, and payment processing for subscriptions and memberships.

A backend system to manage user subscriptions, memberships, and provide analytics on engagement and retention.

Marketing and Launch Strategy

Course Content

At least 6 comprehensive, professionally developed courses across various subjects available at launch, including video content, quizzes, and interactive materials.

A detailed marketing plan and materials for the platform launch, including social media campaigns, partnerships, and promotional content.

Cohort Management System

Community Features:

A system to create, manage, and track cohorts, including schedules, progress tracking, and communication tools for cohort members.

Integrated social learning tools such as forums, chat groups, peer-to-peer interaction spaces, and collaborative project areas.

Phase 1

Success Criteria

100!

75%

R.O.I

Successful launch within the specified timeframe

Enrollment of 100 subscribers within the first six months

High user engagement and satisfaction rates.

Positive return on investment within the first year

Phase 1

Project Risks

01

Technical Risks: Issues with platform development, such as delays, bugs, or incompatibilities.

02

Content Risks: Challenges in sourcing, developing, or updating course materials timely and relevantly.

03

Operational Risks: Problems related to the daily running of the platform, including hosting issues, data breaches, or service interruptions.

04

Financial Risks: Budget overruns, unexpected costs, or issues with revenue models.

05

Market Risks: Lower than anticipated user adoption, competition, changes in market demand.

06

Compliance and Legal Risks: Failure to comply with educational regulations, copyright issues, data privacy laws.

Phase 1

Key Project Milestones

Feedback Incorporation

Project Kick-off

Completion of updates based on beta tester feedback

Formal initiation of the project

Marketing Campaign Launch

Platform Development Begins

Start of the pre-launch marketing campaign

Start of technical development for the e-learning platform

Official Platform Launch

First Course Content Completed

The platform goes live to the public

Completion of the first batch of courses ready for review

First Cohort Begins

Beta Version Launch

The start of the first cohort-based course

Launch of the platform's beta version for limited user testing

Phase 1

Stakeholder Analysis

Project TEAM

Project SPONSOR

Project BOARD

Project Manager

Details

Details

Details

Details

CONTRACTORS

END USER

MANAGEMENT

Details

Details

Details

Scope Doc

Phase 1

Team Roles & Responsibilities

A core team of 4 varied and experienced professionals

Name Surname

Name Surname

Name Surname

Justin Donlon

Instructional Designer

Content Developer/ Technical lead

Community Manager / Mentor

Project Manager

Phase 1

Project business case

Scope Document

Project success criteria

The Project Scope Document details to everyone involved a clear understanding of what the project entails, its objectives, and how it will be executed

Project goal

Project deliverables

PM Index

Key project milestones

Assumptions and limitations

Click to enlarge scope schema

Stakeholders' analysis

Risk analysis

Roles & responsibilities

Budget and timeline expectations

Project Budget

The majority of the initial budget (to launch date) would be wages for the 4 Team members and the platform.

Resource Subs = Canva, ChatGPT4, Vimeo.

PM Index

Solution Part 2:

LMS: 360Learning

start

Solution

Products

Mix and match products and add ons to personalise solutions.

What is Collaborative Learning?

Industry Awards

Solution

360Learning overview

Clients: 2,300 +

Specialities

History

360Learning DATA

Data Security

ISO Compliant

Analytics & Insights

360Learning COMPETITION overview

Use Cases

Language Companies using 360Learning

• Compliance Training

• Customer Training

• Employee Onboarding

• Employee Training

• Extended Enterprise

• Berlitz
• Preply
• PISA
• American English
• English For Real
• Monceau Langues
• Le Cercle des Langues
• Propio Language Services
• Language Connexion
• International Language Centre France
• Wilson Language Training
• Belmont University for foreign language courses

360Learning overview

Student Paths

How it is being used

• System of courses to paths to certificates
• Create levels and a certification system (have to validate an assessment before starting the next level)
• Set a minimum score, set optional content, display correct answer and feedback etc.

• Well adapted as a language training platform
• Especially suited to coaching solution
• elearning helps practice speaking

Groups/ Cohorts/ Communities

Exercise Design

• Organise users into groups per level
• Manage groups independently

• Track statistics of each group or each path.

• Use blended learning, alternating between e-learning modules and classes for practice sessions.

15+ types (eg. fill in the blank in H5P)

• Linkers to associate a word with a definition
• Record a video and set up quiz to check understanding
• Open questions for writing work and feedback

360Learning AI FEATURES overview

Mobile Advanced

AI Development for adaptive learning

• Offline mode
• Video assessment
• Custom App
• Shared mode
• In-app reminders
• Coaching
• Dashboard
• Course Authoring

Course adapts to the user according so answers or reactions, or performance on the course. This AI adaptive system can also suggest resources based on the user data.

AI Features

Branded Academies

Live Training

• Visual Storytelling
• Webinar best practices
• AI curated Programs

• Blended programs
• Webinar integration
• Attendance management
• Smart Scheduling
• Flexible registration
• Classroom management

360Learning SCALABILITY

Multilingual Globalisation

• 30+ languages supported
• Translation interface
• File import/export
• Language manager
• Macro/micro stats
• Adaptive language

Live Training

• Blended programs
• Webinar integration
• Attendance management
• Smart Scheduling
• Flexible registration
• Classroom management

L - Acoustics Case Study

360Learning Product Videos

Champion Solution

Data in 360

Collaborative Course Authoring

Video Coaching

Index

MEMBERSHIP SUBSCRIPTION REQUIREMENTS

Live Training Add-on

Team Plan Academy

• Blended programs
• Webinar integration
• Attendance management
• Smart Scheduling
• Flexible registration
• Classroom management

10 hours of training on how to create a path, a course, how to set up users, organise groups, assign courses, customize Linguaphone environment

Coaching Solution

Hybrid Learning

Primarily for speaking practice with learners responding to elearning exercises.

Awards

• Learning Paths
• Instructor-led training
• Collaborative learning
• eLearning
• Mobile learning
• Data & dashboards

• Video recording
• 1:1 coaching/ mentoring
• Customizable assessments
• Screencast demos
• Tribal knowledge
• Mobile App

Index

360 COURSE DEMO

Mobile

Let's take a look inside

Proposed Innovation Rollout Strategy

Employee Innovation

Proof of Concept

Expansion

Growth

New Business Model 1

Assess

New Business Model 2

Staff Community

Cross-functional teams, CPD programs, colloboration tools and initiatives

Membership & Subscription.Generate revenue

Developed through staff community and innovation. Teams are strongly integrated and have ownership of new model

Analyse platform for further integration with Linguaphone

Innovation through staff colloboration

Index

Innovation through staff colloboration

Elearning companies are at the forefront of educational technology and innovation, often embodying the principles of continuous learning and collaboration within their own organizational structures. By fostering an environment that encourages staff collaboration and ongoing training, these companies can not only enhance their product offerings but also stay ahead in a competitive market

Continuous Learning and Professional Development

Cross-functional Teams

Many elearning companies form cross-functional teams that bring together staff from various departments—such as development, design, content creation, and marketing—to work on specific projects. This approach encourages diverse perspectives and skill sets to come together, leading to more innovative solutions

Elearning companies often prioritize the continuous learning of their staff, offering access to courses, workshops, and conferences. This not only helps in skill development but also ensures that the team stays updated with the latest trends and technologies.

Leveraging Collaboration Tools

Hackathons and Innovation Sprints

Elearning companies often use cutting-edge collaboration tools to support team communication and project management. Tools such as Slack, Trello, and Asana facilitate seamless collaboration across teams, regardless of their physical location.

Hackathons and innovation sprints are intensive events where employees are encouraged to brainstorm and develop new ideas or solutions within a short period, often 24 to 48 hours. These events can lead to the development of new products, services, or improvements to existing offerings.

Index

STAFF INNOVATION OUTCOMES

Innovations stemming from effective staff collaboration can be broad and impactful, ranging from incremental improvements to product breakthroughs.

PROCESS INNOVATION

PRODUCT INNOVATION

Improving or creating new processes for production, delivery, or support. These innovations often focus on enhancing efficiency, quality, speed, and cost-effectiveness.

Developing new products or significantly improving existing ones. This can include adding new features, improving performance, or using different materials that enhance the product's value to customers

SERVICE INNOVATION

BUSINESS MODEL INNOVATION

Introducing new services or significantly improving existing ones. This might involve using technology to deliver services in new ways, improving the customer service experience, or creating entirely new services that meet previously unaddressed customer needs.

Rethinking the fundamental business model or finding new ways to create, deliver, and capture value. This can involve changing the way products or services are sold, such as moving to a subscription-based model, or redefining target markets.

Linguaphone V Competitors

EF use AI, EdTech, and data collection/ analysis with AWS. Data: Not able to compete on the same level with EF on data analytics. How we can use 360Learning data: We can start to build up our data analytics via 360’s interface and data collection systems. This will allow is to develop a DDLD process (data driven learning design) which means constant improvement and innovation to our courses/ materials/products. AI and data are great but the quality of the product drives business.

GoFluent use data, AI, and EdTech for innovation. Data: With 360Learning we access data through 360’s Microsoft Azure data centres located in France. - we own the user data - we can download the data for use with data science. and DDLD EdTech: With 360Learning our courses are designed to be equally dynamic and engaging using build-in functionality. Adaptive Learning AI (due in Q3 2024) We can implement adaptive learning AI later in the year to rival what GoFluent appear to be using.

Index

CONCLUSION

The proposed business models, LMS, AI tools, learning design plans and EdTech examples can be affordably and practically used to gain a competitive advantage in the rapidly developing elearning marketplace.

• Effective example of the type of projects Digital Learning Design can offer and implement.
• Example of how Digital Learning Design can produce a positive ROI
• The proposal covers all aspects of project development process, from analysis to Implementation
• The proposal is designed for the Learning Design team to carry 90% of the water so as to not burder other teams with additional work
• It is designed not to compete but to complement and support existing Linguaphone activities.

Index

Let's innovate!

Index

justin.donlon@linguaphone.fr

About this document

• serves as a guide for stakeholders, is intuitive, acts a resource or a takeaway
• is an example of just one learning design project, this can be adapted to other business models
• is an example of the type of resources Linguaphone can make for courses

References:

DLI CPD program

LX Design for Cohort Learning

360Learning

2024 Global Learning & Skills Trends Report by Udemy

If you made it this far, thanks for reading!

Schema of GoFluent's AI integration

Community Manager/ Lead Mentor

Responsibilities: • User Engagement: Develops and implements strategies to engage users, foster community, and encourage collaboration among learners. • Social Media and Marketing: Manages social media platforms and marketing campaigns to attract new users and retain existing ones. • Support and Feedback: Provides user support, gathers feedback, and communicates user needs to the project team. • Cohort Coordination: Facilitates cohort-based learning experiences, ensuring participants have the resources and support they need

360Learning

Data Security

The 360Learning personal data compliance program, both as a data controller and as a personal data subprocessor, is built around the pillars of compliance, established by reference to the General Data Protection Regulation (GDPR) and the recommendations of the European authorities. Localization of our data servers (in France, with a Microsoft Azure infrastructure)
 • Data Processing Agreement
 • Privacy Policy
 • General Data Protection Policy
 • Technical Documentation that lays out our security measures.
 Compliant with ISO27001 since October 2023, which is the highest standard in terms of IT security. Audited by Bureau Veritas

Foundational Courses

• The Essential English Course (build confidence in English)
• Speaking English Skills
• Listening English Skills
• Reading English Skills
• Writing English Skills

Content Developer/ Technical lead

Responsibilities:

• Platform Development: Oversees the development of the e-learning platform, including its architecture, functionality, and user interface.
• Technical Solutions: Identifies and implements technical solutions for course delivery, user interaction, and data management.
• Security and Compliance: Ensures the platform is secure, data is protected, and all operations comply with relevant laws and regulations.
• Technical Support: Manages technical issues and updates to the platform, ensuring smooth operation and user satisfaction.

Subscription and Membership Management

Online Platform Development

A fully functional online e-learning platform with user authentication, course catalog, enrollment capabilities, and payment processing for subscriptions and memberships.

A backend system to manage user subscriptions, memberships, and provide analytics on engagement and retention.

Marketing and Launch Strategy

Course Content

At least 6 comprehensive, professionally developed courses across various subjects available at launch, including video content, quizzes, and interactive materials.

A detailed marketing plan and materials for the platform launch, including social media campaigns, partnerships, and promotional content.

Cohort Management System

Community Features:

A system to create, manage, and track cohorts, including schedules, progress tracking, and communication tools for cohort members.

Integrated social learning tools such as forums, chat groups, peer-to-peer interaction spaces, and collaborative project areas.

Deliver courses that match today’s challenges and opportunities when creating content takes weeks, if not months

Cohorts are groups of people with a similar interest who start and finish a course at the same time. Courses are designed to encourage interaction and group activity within the cohort

Measurable

Success metrics will include:

• Number of courses developed and available on the platform within the first year.
• Subscription sign-up rates and membership engagement metrics within the first six months.
• User participation in community features and cohort programs.
• Course completion rates and user satisfaction scores.

Project Team (Developers, Designers, Content Creators)

• Interest/Requirement: Clear guidance, timelines, and resources to complete their tasks.
• Needs from Them: Expertise, timely delivery of project components, innovation.
• Perceived Attitudes/Risks: Miscommunication, burnout.
• Actions: Provide support, foster open communication, and ensure workload is manageable.

Project Business Case

• Overview: With the impressive rapid growth of elearning (CAGR of 23% from 2022 to 2030) providing flexible learning opportunities, and generating revenue through subscriptions and memberships is an excellent opportunity to increase market share

23% CAGR

$30B

$56B

$84B

$128B

$200B

2022

2024

2026

2028

2030

Elearning Growth

• Objective: To establish a competitive, collaborative online e-learning platform that offers a wide range of courses, fosters community, and operates on a subscription and network/membership business model.

re:Invent by EF Studio (with Amazon Web Services)

Overview

This visual outlines the integration of a Project Management methodology with the ADDIE model

Approximate Timeline

Key Milestone

April 2024

Project Kick-off

April 2024

Platform Development Begins

June 2024

First Course Content Completed

Beta Version Launch

August 2024

Feedback Incorporation

September 2024

Marketing Campaign Launch

October 2024

Official Platform Launch

November 2024

First Cohort Begins

Q1 2025

Project Manager

• Interest/Requirement: Successful project execution within budget and timeline, achieving all project goals.
• Needs from Them: Leadership, project planning, team coordination, risk management.
• Perceived Attitudes/Risks: Overoptimism, underestimation of timelines or budgets.
• Actions: Regular project updates, risk assessments, and stakeholder engagement.

Time-bound

The project timeline will be:

• 1 month for initial research, planning, and platform development.
• 2 months for course content creation and MVP feature set development.
• 1 month for beta testing with a select user group.
• 1 month for final adjustments and full launch preparations.
• Launch the platform 5 months from the project start date.

Name Surname

Name Surname

Name Surname

Justin Donlon

Instructional Designer

Content Developer/ Technical lead

Community Manager / Mentor

Project Manager

Completed Qualifications: Digital Learning Design Diploma (October 2023) AI for Learning Certificate (January 2023) Project Management for Digital Learning Micro-Credential (February 2023) Roadmap for Qualifications 2024 LX Design for Cohort Learning (March 2024) Cognitive Science for Digital Learning (April 2024) Leadership in Digital Learning (July 2024) EdTech for Social Learning (October 2024)

Learners who have finished a course with Linguaphone and want to continue learning

Project Goal & Objectives

To develop and launch an online e-learning platform that offers a diverse range of courses, promotes collaborative learning, and fosters a community of learners through social learning and cohort-based experiences. The platform will operate on a subscription-based and network/membership business model, ensuring continuous engagement and value for its users.

See Smart breakdown

100!

Successful launch within the specified timeframe

Enrollment of 100 subscribers within the first six months

75%

R.O.I

High user engagement and satisfaction rates.

Positive return on investment within the first year

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Contractors (Third-party service providers)

• Interest/Requirement: Timely payments, clear requirements, ongoing business.
• Needs from Them: Quality services/products, adherence to deadlines.
• Perceived Attitudes/Risks: Delays, subpar deliverables.
• Actions: Regular monitoring, clear contracts, and open communication.

For professionals who like well-structured professional development programs that build or "stack" micro credentials and certificates

Organize coaching experiences that won’t burn you out in the process. Meet video-powered coaching sessions that make 1:1 training convenient, personalized, and take the admin jigsaw out of L&D work.

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Trending Topics and Skills Training

• OpenAI's ChatGPT
• The Essentials of Prompt Engineering
• Environmental, Social, and Governance (ESG)

Instructional Designer

Responsibilities:

• Course Development Oversight: Manages the creation, curation, and updating of course materials to ensure they meet educational standards and are engaging for learners.
• Expert Collaboration: Works with subject matter experts to develop courses that are informative, current, and relevant.
• Quality Assurance: Ensures all content is of high quality, accurate, and accessible to a diverse audience.
• Feedback Integration: Incorporates user feedback to improve and update course offerings continuously.

360Learning Slogan

“Collaborative learning helps teams learn fast, stay people-centric, and distribute ownership”

360Learning

History

Established in 2013 Based in New York City 188 global employees Offices in NY, London, Paris Paris: 116, Rue de la Tour, Paris, IIe-de-France, 75116, France Servers based in France (compliant with EU data security protocols)

Management

• Interest/Requirement: Project contributes to organizational goals, efficient use of resources.
• Needs from Them: Support, resource allocation, policy guidance.
• Perceived Attitudes/Risks: Misalignment of project goals with organizational strategy.

• Actions: Ensure project alignment with strategic objectives, communicate benefits and progress.

Cohort Courses with certification

• Global English Language Learner Cohort
• Professional English Cohort for Specific Industries
• English for Academic Purposes (EAP) Cohort Program
• Interactive English Through Drama and Storytelling
• English Language and Cultural Exchange Cohort
• Intensive English Immersion Cohort

Specialist courses like "Prompt Engineering & AI"

360Learning

Clients

Dior Duolingo Horizon LearningSharks Cisco

Pernod Ricard Michelin Airbus Lego Toyota

Realistic

To ensure the project is realistic, we will:

• Conduct market research to identify the most in-demand course topics and formats.
• Utilize existing e-learning development tools and platforms to expedite the creation process.
• Engage with experienced educators and content creators for course development.
• Phase the rollout, starting with an MVP and gradually expanding features based on user feedback.

360Learning

Specialities

LMS, Social learning, LCMS, E-Learning, Learning Management System, LEP, Learning Organization, Engagement

LXP, Authoring Tool, Peer Learning, Learning Suite, Collaborative Learning, eLearning, Upskill From Within

Coordinating stakeholders across training projects shouldn’t be your full-time job. Bring your teams together and foster collaboration - all within the project workspace.

Assumptions

• stable technology infrastructure
• availability of expert content creators

Limitations

• budget constraints
• initial focus on specific markets
• language offerings

Coordinating stakeholders across training projects shouldn’t be your full-time job. Bring your teams together and foster collaboration - all within the project workspace.

Project Board

• Interest/Requirement: Oversight, ensuring the project meets its wider strategic goals.
• Needs from Them: Decision-making, governance, resolving high-level issues.
• Perceived Attitudes/Risks: Lack of engagement or understanding of project details.
• Actions: Clear, concise communication on project status, issues, and needs for decisions.

Specific:

The platform will:

• Offer courses across a variety of subjects tailored to different skill levels and professional needs.
• Feature collaborative tools and spaces for learners to interact, share insights, and work on projects together.
• Include social learning elements, such as discussion forums, peer reviews, and group activities.
• Support cohort-based learning to facilitate structured group progress through courses.
• Operate on a subscription model, with additional networking and membership benefits for users.

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• Consectetur adipiscing elit.
• Sed do eiusmod tempor incididunt ut.
• Labore et dolore magna aliqua.

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Project Manager

Responsibilities:

• Overall Coordination: Oversees all aspects of the project, ensuring that all parts are moving together towards the project goals.
• Communication: Acts as the primary point of contact between stakeholders, team members, and external partners to maintain clear and consistent communication.
• Risk Management: Identifies potential risks and implements strategies to mitigate them.
• Budget and Timeline Management: Ensures the project stays within budget and meets all deadlines.

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CPD Courses

• Professional Development Courses for Specific Language Uses (medical, legal)

Preparing for an intimidating exam qualification such as the TOEIC can be a lot inspiring as part of a community for moral support and encouragement.

End User (Learners, Educators)

• Interest/Requirement: An intuitive, valuable learning platform that enhances skills and knowledge.
• Needs from Them: Engagement, feedback, advocacy.
• Perceived Attitudes/Risks: Disengagement, dissatisfaction due to unmet needs or technical issues.
• Actions: Involve in beta testing, surveys for feedback, and incorporate suggestions where feasible.

Accurate

Deliverables will be:

• A fully functional online platform with user registration, course browsing, and enrollment capabilities.
• A minimum viable product (MVP) launch with at least 6 comprehensive courses across key categories.
• Integrated community features, including forums, messaging, and collaborative workspaces.
• A system for creating and managing cohorts for each course offering.
• Subscription and membership management functionalities.

Exam Courses

• LanguageCert
• TOEIC
• TOEFL

Many learners specifically enjoy the social aspect of learning and peer-to-peer interaction. They respond especially well to learning collaboration.

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Staff Training

• Onboarding
• Workshops & Webinars (AI for Teaching, Linguaphone Products)
• Community channels and chats

Project Sponsor

• Interest/Requirement: Return on investment, project alignment with strategic objectives.
• Needs from Them: Funding, strategic guidance, support in organizational positioning.
• Perceived Attitudes/Risks: Impatience for results, shifting priorities.
• Actions: Regular reporting on progress and challenges, demonstrate alignment with strategic goals.