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PSYCHOLOGY PRESENTATION

Caterina Momi

Created on March 22, 2024

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Transcript

genz

Meg Ganganna

Start

01

Fenty Beauty By Rihanna

Fenty Beautys adverstising campaings efficiently appeal to gen z by emphasizing diversity, inclusion, authenticity, empowerment, and product innovation. This positions Fenty Beauty as a key player in the beauty market among this group.

Coco-Cola- Share a Coke

This geeration craves individuality, and seeing their name on a Coke can feel like a personal moment. This twist on a classical product makes it more likely for gen z to grab a can, take a pic, and post it and share online.

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