20 Social Media Marketing Statistics You Need to Know in 2024

20 Social Media Marketing

Statistics for 2024

Unlock the secrets of Social Media: Watch and learn what the data reveals!

Tweets with images receive 150% more retweets than tweets without images.

Source: Buffer

68%

of adults use Facebook as of 2023.

- Source: Pew Research Center

LinkedIn is the most popular social media platform for B2B marketers, with 96% using it for organic content distribution.

Source: Content Marketing Institute

71%

of consumers who have had a positive experience with a brand on social media are likely to recommend it to others.

Source: Ambassador

277%

LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

Source: HubSpot

200 Million

Over 200 million Instagram users visit at least one business profile daily.

Source: Instagram Business

#Branding

#SEO

#SocialMediaManager

#Money

#ContentMarketing

#MarketingDigital

#DigitalMarketing

#Marketing

Trending Hashtags for Social Media Marketing

#SMM

#Business

#Entrepreneur

#SocialMedia

#OnlineMarketing

#SocialMediaTips

1200%

Videos on social media generate 1200% more shares than text and images combined.

Source: WordStream

Organic Reach Decline

-2.2%

-4.5%

Organic reach on Facebook has declined by 2.2% in recent years, while organic reach on Twitter has decreased by 4.5% and Instagram by 3.8%.

Facebook

Twitter

-3.8%

Instagram

60%

TikTok has over 800 million active users worldwide. 60% of TikTok users are Gen Z.

Source: HubSpot.

Social Demographics

78%

63%

58%

78%

78% of Reddit users are aged 18-29.

63% of Instagram users are between the ages of 18-34.

18-34 year-olds make up 58% of WhatsApp users.

78% of 18-24 year-olds use Snapchat.

Users That Earn More Than $75,000 Annually

74%

Facebook

50%

Instagram

84%

Twitter

49%

LinkedIn

- Pew Research Center

Time Spent on Platform On Average

As of 2022, the daily time spent on social media by users has risen to an average of 2 hours and 38 minutes globally.

In 2024, the estimated daily time spent on social media platforms is projected to reach 2 hours and 49 minutes on a global scale.

By 2028, the projected daily time spent on social media platforms is expected to reach 3 hours and 13 minutes per user worldwide.

In 2019, the average daily time spent on social media platforms worldwide was 2 hours and 24 minutes per user.

93%

93% of Pinterest users use the platform to plan or make purchases.

Source: Hootsuite

VS

41%

59%

While 41% of small business owners are female.

59% of small business owners using social media are male.

(Source: Clutch)

‘ Facebook is the most popular platform among small business owners, with 86% using it for marketing purposes.’

The highest percentage of small business owners using social media are aged between 25-34 years old, with 91% actively engaging.

(Source: Small Business Trends)

(Source: GlobalWebIndex)

70% of small business owners access social media platforms via mobile devices.

(Source: Pew Research Center)

On average, small business owners spend 3 hours daily on social media activities for their business.

(Source: SCORE)

of small business owners use social media to communicate with customers and address concerns.

73%

(Source: Forbes)

48%

of small business owners struggle with generating leads through social media marketing efforts.

(Source: Blue Corona)

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The End

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