Forged

Iker Bernal Tamayo 3A

Company project

Name and Logo

- Our headquarters are located in Charlotte, USA - Many of our offices are found in the US but some are located in countries like France, Germany, Switzerland, Spain...

Location

- As of March 2024, we have an estimate of 36500 active employees working for Forged (note that subsidiaries are not counted) - The reason for having such amount of employees has to do with the rapid growth our brand has been having over the last 10 years, in which we have opened over 200 new stores in many different countries

Employees

- The average revenue for Forged in a year is 22.045 M $ - Expenditures: 40% Production costs, 30% salaries, 20% ads, 10% others -Benefits: 60% product sales, 40% ad revenue

Budget

• Transactional marketing: through discounts and coupons
• Relationship marketing: through Forged memberships for customers
• E-Marketing: through the official Forged app where products can be purchased online

- Forged uses a variety of marketing strategies which include:

Marketing strategy

- We also have a gmail for business inquiries (forgedinquiries@gmail.com)

• Youtube (Forged)
• Twitter (ForgedOfficial_)
• Instagram (Forged_Sports)
• Tiktok (forged1)

- Forged has millions of followers in plenty of social media apps such as:

Communication

- Forged was created in 1996 when a small group of shoemakers created their first business called Stormkicks in Charlotte, North Carolina - After the business grew locally it was made public in 1999

Creation

• 70% of our items are made with 50% recycled materials (mainly cotton, rubber, leather and plastic)
• Old sneakers or clothes can be donated so we can either refurbish them or turn them into new, more sustainable items

- As many similar companies nowadays, Forged acknowledges the enviromental impact that producing quality clothing entails, thats why we have taken various measures to limit the overexploitation of natural resources and increase sustainability

Eco-Friendly measures

• We plan to be one of the leading clothing brands in sustainability and we expect to have our products available in the entirety of the European Union by 2029

Future plans

• We apply ethical sourcing to all of the products we manufacture, aiming for a positive social and enviromental impact
• We are constantly in search of innovation and enter new markets through global expansion
• We have led many revolutionary advancements in textile technology and by investing in our company you would be supporting groundbreaking research.

-Here are a few reasons why investing in our business is beneficial:

Why invest?

- IPhone 1 (Collaboration with apple) 149'99$

Product showcase

Thank you for your attention!