BI vs BA.AKSR

Business Analytics VS Business Intelligence

By Anna Karen Sánchez

TABLE OF CONTENT

Introduction

Definition BI/BA

Differences

Mapping Decisions

MD Example

Conclusion

01 BI and BA

Definition and main differences

Business Analytics

Business Intelligence

vs

Backward lookingCatalogue past data, drill-down query

Forward lookingpredicts future trends

Used to derive new insights by answering questions like:

• What will likely happen if this trend continue?
• What´s next?

Primarly answers predefined questions like:

• What has happened?
• When did it happened?
• Who, what is the trend, how often?

02 Decision Mapping

Definition and Example

Decision Mapping

A method for creating a visual representation of the logical structure of a decision-making process.

Key Components

4 Basic Elements

• Problem
• Possible solutions
• Reasons in favor of and/or against
• Evidence for thinking those reasons are true

• The process
• The product

STRUCTURE

EXAMPLE

CONCLUSION

• Get faster answers to your business
• Eliminate guesswork
• Better strategic decisions
• Improved Control of operation processes
• Better understanding with 360-degree view of customers
• Cost Reductions
• Business intelligence and analytics lead to ROI

This tools and strategies helps us in several areas of the company:

REFERENCES

• Baize, M. (2023, 12 abril). Decision Mapping: A Method for Improving Decision Making. https://www.wwt.com/article/decision-mapping-a-method-for-improving-decision-making
• Kela, P. (2023, 7 diciembre). Business Intelligence vs. Business Analytics: Key Differences. SoftwareSuggest Blog. https://www.softwaresuggest.com/blog/business-intelligence-vs-business-analytics/
• Nelito Solutions. (2017, 1 septiembre). Business Intelligence vs Business Analytics | BI & Analytics Solution. Nelito Systems Pvt. Ltd. https://www.nelito.com/blog/bi-analytics.html

Thanks!!