LAND OF MAGIC PRESENTATION

PRESENTATION

Disney

Land

MAP

Where they are located in the world !

Creation of the first park: Disneyland in California (1955)

TEXT

National-scale expansion: Walt Disney World in Florida (1971)

Tokyo Disneyland (1983)

Disneyland Paris (1992):

IMAGE

Hong Kong Disneyland (2005)

Shanghai Disneyland (2016)

Timeline of the opening of the different disneylands

2005

1983

1992

2016

1955

1971

Hong-Kong

Tokyo

Floride

Paris

Californie

Shangai

• Global Brand Expansion

Their expansion and different strategies over the world

• Market Penetration

• Cultural Adaptation

• Economic Opportunities

• Strategic Partnerships

• Diversification of Revenue Streams

• Strategic Positioning in Emerging Markets

DISNEYLAND!

THE END

THank you for listening !

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