What is Rhetoric?

What's the Appeal?

What is Rhetoric?

What Rhetoric?

SOAPSTone Method

Rhetorical Appeals

What is Rhetoric?

Uses

Authors and speakers often use rhetoric in their writing and speeches to try to convince people of something or sway them to their point of view.

What is Rhetoric?

The purpose is to use language to attempt to convince others to take a particular point of view

Purporse

Aristotle first defined rhetoric as “the faculty of observing in any given case the available means of persuasion.”

Rhetoric is...

the art of effective persuasive speaking or writing.

• is when a speaker uses emotional appeals on the audience.

• The emotions that a speaker can stir in an audiences ranges from sadness and sympathy to empowered and inspired.

Pathos

• Refers to the used of logical reasoning, evidence, and rational arguments.

• Logos is fact-driven and is most effective with a logical audience.

Logos

• Refers to the credibility of the speaker.

• This can be achieved by the speaker showcasing their expertise or authority on the topic.

• A speaker's personal character can also help create trust with an audience.

Ethos

People can utilize the rhetorical appeals in ways most fitting for their message

Ethos, Pathos, Logos

Types of RhetoricalAppeal

+Info

Let's see Ethos, Pathos, & Logos in action

What's the Appeal

Back

Next

As you watch, think about what rhetorical appeal(s) are being used...

What is the Appeal?

Back

Next

What Did You See?

Back

• Mr. Peterso tries to establish a connection with the audience by referencing his work in occupations commonly understood to be honorable.

• He appeals to his personal character: “I’ve been a farmer, businessman, a cop, a Marine during Vietnam.”

Ethos

Next

What's the Appeal?

• Mr. Peterso tries to access the fear he believes exists in the votes.

• He appeals to emotion: “Here we are, losing three family farms a day. Illegals bused in by the thousands, and Alabama’s unemployment’s at an all-time high

Pathos

Back

Next

How else can the appeal to character (ethos) and appeal to emotion (pathos) be used? As you watch the next video, think about how this video is different than the first one...

As you watch, think about how ethos and pathos are used...

Back

Take Two

Next

• Allstate suggests their longevity is representative of their good character.

• Opened and survived the depression and the 12 recessions since

Ethos

Back

Next

What's the Appeal?

• Allstate appeals to hope (instead of fear)

• “After the fear subsides, a funny thing happens. People start enjoying the small things in life...”

Pathos

Next

As you watch, think about how LOGOS is being used

Logos This Time

Back

Next

Back

Next

Genially

What Did You See?

• IF Volvo spends so much time collecting data on how cars are affected in cars,

• THEN it stands to reason that they are able to better engineer their cars for safety.

If... Then...

• Volvo appeals to reason

• “Every year Volvo subjects its cars to a race of doom, providing us with insight to help make our cars safer...for you.”

Appeal to Reason

Back

WHAT'S THE APPEAL?

Next

• There are many words that can describe tone, but a few examples can include

• Assertive
• Inspiring
• Humorous
• Reverent.

Word Choice

• Tone is conveyed by speakers through a combination of :

• Word choices
• Imagery
• Perspective
• Style.

Conveyed

Back

• Tone is the attitude that is conveyed by a speaker.

• By adopting a specific tone, speakers can help the audience accurately understand the meaning and purpose of the message.

Tone

Tone

Tone

(P)urpose

(S)trategies

• Who is the primary audience?

• Is there a secondary audience that the speaker is considering?

(A)udience

(O)ccasion

What is the speaker's attitude about the subject and audience?

SOAPSTone is a way of breaking down a text to consider important elements of rhetoric. Each letter represents a component that is examined individually to have a better understand of the writing as a whole.

• What prompted the writing?

• Comment on the context.

• When was this piece written or delivered?

• Comment on the most effective rhetorical choices or strategies.

• What is the desired result

• What was the speaker hoping to achieve?

• Who wrote it or delivered it

• What is the role or persona of this person?

(S)peaker

SOAPSTone: Analysis Tool

Get a Ford, Built Ford Proud

Google Year in Search 2020

Google Pixel Magic Erase

Jack Harlow’s Dorito Ad

What Rhetoric?

Like a Girl, Always

Disney 100 Special Look

• Either on your own or with members of your lit circle group,

• choose one of the listed commercials

• identify the rhetorical devices used

• apply the SOAPSTone method to the commercial

Lorem ipsum

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!