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michelin guide presentation
aureglia christophe
Created on March 20, 2024
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michelin guide
a brief presentation of the Michelin guide and the history of michelin company
start
01
why and how it started
pioneer of the car industry and tourism
The early 19's
- 1889 creation of Michelin & Co
- 1900 ~ 3000 cars on the roads in France
- 1900 the first Michelin guide is published
the first step in the classification of the gastronomy
- 1904: classification of the hotels
- 1926: first star
- 1931: second and third star
how did the michelin guide lasted more than a century
- The anonymous evaluators
- No advertising
- International exportation
- No need to be proitable nor sustainable
the michelin guide nowadays
countries with the most starred restaurants
- FRANCE: 639 starred restaurants
- JAPAN: 393 starred restaurants
- ITALIA: 392 starred restaurants
- GERMANY: 313 starred restaurants
- SPAIN: 269 starred restaurants