case study.
Low volume of content
Before
Targeted content articulating value proposition
After
Before
Pressure to step out from shadow of parent company
Before
87.7 million audience reached
After
Before
Need to generate income
Before
12 leads converted directly from content
After
Before
Original research for lead conversion
The campaign
The opportunity
To make its mark we imagined a campaign that would include:
Pi is a highly configurable decisioning engine that ingests and analyzes all data types across the customer journey to identify and terminate emerging threats at high volume and in milliseconds. As a challenger in a crowded and established market they needed to make waves to attract the attention of senior decision makers in the fintech industry. Their website, while beautiful, had very little information on it, leading to confusion with the parent brand. In short, Pi by Paytm needed to forge an identity of its own supported by unique and useful thought leadership.
Creating a timely and relevant lead magnet powered by original research
Our client
Turn the website into a destination backed by thought leadership
Paytm Intelligence, Pi for short, is an end-to-end fraud management platform. It was born out of Paytm, one of the world’s largest
and most innovative financial technology companies. First developed for in-house use, Pi was then offered to fintechs and other financial service providers worldwide.
Raise Pi by Paytm's profile through LinkedIn ads and email drip campaigns
About Paytm
TargetAudience
The results
The solution
Following competitor analysis, Isoline identified a gap in the content shared: the risk of promo abuse and onboarding fraud for fintechs. Combining proprietary research with insights from Pi’s customers, we developed a report accompanied by activation assets including a landing page, use cases, a blog series, LinkedIn ads, an email drip campaign, and an infographic.
Within three weeks of the campaign, Pi had already achieved extraordinary numbers. The report was quickly picked up by media outlets, reaching a large audience, which then translated into conversions, with 12 new clients acquired through the lead magnet.
pieces of coverage in the media
million audience reached
Our tactics
The content
Original research
see more
leads converted directly from the report
Authoritative narrative
Activation assets
www.isolinecomms.com/our-sectors/cybersecurity/
Target audience insights
Pi by Paytm particularly wanted to focus on growth-stage fintechs and neobanks. Companies focused on growth and therefore particularly vulnerable to onboarding fraud and promo abuse.
Paytm
Paytm is one of the world's largest and most innovative technology companies. Globally, over 20 million businesses and 350 million customers actively use Paytm's services.
They're backed by the most revolutionary marquee investors, including SoftBank
Vision Fund, Berkshire Hathaway Inc., Ant Group, Alibaba Group, and Elevation Capital.
Paytm
Paytm is one of the world's largest and most innovative technology companies. Globally, over 20 million businesses and 350 million customers actively use Paytm's services.
They're backed by the most revolutionary marquee investors, including SoftBank
Vision Fund, Berkshire Hathaway Inc., Ant Group, Alibaba Group, and Elevation Capital.
Target audience insights
Pi by Paytm particularly wanted to focus on growth-stage fintechs and neobanks. Companies focused on growth and therefore particularly vulnerable to onboarding fraud and promo abuse.
Pi case study
Isoline Communication
Created on March 20, 2024
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Transcript
case study.
Low volume of content
Before
Targeted content articulating value proposition
After
Before
Pressure to step out from shadow of parent company
Before
87.7 million audience reached
After
Before
Need to generate income
Before
12 leads converted directly from content
After
Before
Original research for lead conversion
The campaign
The opportunity
To make its mark we imagined a campaign that would include:
Pi is a highly configurable decisioning engine that ingests and analyzes all data types across the customer journey to identify and terminate emerging threats at high volume and in milliseconds. As a challenger in a crowded and established market they needed to make waves to attract the attention of senior decision makers in the fintech industry. Their website, while beautiful, had very little information on it, leading to confusion with the parent brand. In short, Pi by Paytm needed to forge an identity of its own supported by unique and useful thought leadership.
Creating a timely and relevant lead magnet powered by original research
Our client
Turn the website into a destination backed by thought leadership
Paytm Intelligence, Pi for short, is an end-to-end fraud management platform. It was born out of Paytm, one of the world’s largest and most innovative financial technology companies. First developed for in-house use, Pi was then offered to fintechs and other financial service providers worldwide.
Raise Pi by Paytm's profile through LinkedIn ads and email drip campaigns
About Paytm
TargetAudience
The results
The solution
Following competitor analysis, Isoline identified a gap in the content shared: the risk of promo abuse and onboarding fraud for fintechs. Combining proprietary research with insights from Pi’s customers, we developed a report accompanied by activation assets including a landing page, use cases, a blog series, LinkedIn ads, an email drip campaign, and an infographic.
Within three weeks of the campaign, Pi had already achieved extraordinary numbers. The report was quickly picked up by media outlets, reaching a large audience, which then translated into conversions, with 12 new clients acquired through the lead magnet.
pieces of coverage in the media
million audience reached
Our tactics
The content
Original research
see more
leads converted directly from the report
Authoritative narrative
Activation assets
www.isolinecomms.com/our-sectors/cybersecurity/
Target audience insights
Pi by Paytm particularly wanted to focus on growth-stage fintechs and neobanks. Companies focused on growth and therefore particularly vulnerable to onboarding fraud and promo abuse.
Paytm
Paytm is one of the world's largest and most innovative technology companies. Globally, over 20 million businesses and 350 million customers actively use Paytm's services. They're backed by the most revolutionary marquee investors, including SoftBank Vision Fund, Berkshire Hathaway Inc., Ant Group, Alibaba Group, and Elevation Capital.
Paytm
Paytm is one of the world's largest and most innovative technology companies. Globally, over 20 million businesses and 350 million customers actively use Paytm's services. They're backed by the most revolutionary marquee investors, including SoftBank Vision Fund, Berkshire Hathaway Inc., Ant Group, Alibaba Group, and Elevation Capital.
Target audience insights
Pi by Paytm particularly wanted to focus on growth-stage fintechs and neobanks. Companies focused on growth and therefore particularly vulnerable to onboarding fraud and promo abuse.