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THE COLOR THEORY - Pandora Jewelry

Arianna Agostini

Created on March 20, 2024

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Transcript

- Pandora jewelry -

COLOR THEORY

WHAT IS COLOR THEORY?

Color theory is the study of how colors interact, combine, and affect each other visually, often explored in art, design, and psychology.

THE COLOR WHEEL

how does it work?

YELLOWprimary color

ORANGE secondary color

GREEN secondary color

RED primary color

BLUE primary color

COLOR PSYCHOLOGY

PURPLE secondary color

+ INFO

INDEX

PANDORA'S advertisings

PANDORA'S LOGO

PANDORA'S PACKAGING

PANDORA

What is this brand?

Pandora is a Danish jewelry company founded in 1982 by Per Enevoldsen and his wife Winnie. Known for its customizable charm bracelets.

PANDORA

HOW DOES IT WORK?

Pandora operates by leaving the customer the freedom and creativity to personalize their jewelery pieces.

'Pandora's packaging is simple but effective, using refined colors and fabrics.

-PANDORA'S PACKAGING

The logo is composed of a simple font with a graphic decoration.

PANDORA'S LOGO

PANDORA'S ADVERTISINGS

Pandora's advertisements exploit the uniqueness and creativity of the product

Thanks

for the attention

Check out pandora's socials

COLOR PSYCHOLOGY

The psychology of colors is about how different colors make us feel or think.

each of the most used color concepts:

  • Red often rapresents passion
  • Blue often rapresents peace
  • Yellow often rapresents happines
  • Green often rapresents nature
  • Purple often rapresents spirituality
  • Orange often rapresents energy