FORMAL PRESENTATION

The manufacturing opportunities in one specific Asian

Presenters:

• BELIZAIRE Jinessa
• GUEYE Mouhamed
• THIANDOUM Aby
• THIANDOUM Amy

Index

Introduction and Presentation of the issue

Data analysis

Introduction and the summary of a text

Strategic Recommendations

Conclusion

Introduction and Presentation of the issue

As lifestyles and eating habits evolve worldwide, the snacking industry is gaining momentum within the food sector. For companies seeking growth, it's essential to explore new manufacturing opportunities to introduce snacks into the market strategically. Today, attention is drawn to Vietnam, an Asian country experiencing rapid development. Although snacking isn't yet widespread there, the market shows promising growth potential. Vietnamese consumers are increasingly open to new food experiences, presenting an opportunity for snack manufacturers to tailor products to local tastes.

Vietnam's snack culture

Value of the savory snacks market in Vietnam from 2019 to 2020 with forecasts until 2026(in million U.S. dollars)

Published by Statista Research Department, Nov 8, 2023

Why Vietnam?

• Easy Transportation
• Massive Labor Force
• Large Capacity
• Variety of Goods
• Reputable
• Tax Benefits

Strategic Recommendations

Innovative Marketing Strategies to Surpass Competitors in vietnam

Product Positioning and Market Segmentation

Distribution Strategies adapted to Emerging Markets in Vietnam

These strategies will be developed considering the logistical challenges specific to Vietnam, while leveraging both traditional and emerging distribution channels in this country. We will explore local strategic partnerships, collaborations with Vietnamese supply chain stakeholders, and investments.

Marketing strategies will be specifically designed to captivate and engage emerging Vietnamese consumers, using creative tactics and communication channels tailored to this market. Company will implement targeted marketing campaigns, on-the-ground activations, and partnerships with local influencers.

These will be carefully develop these aspects by integrating an in-depth analysis of market trends, consumer behaviors, and specific cultural characteristics of each emerging market in Vietnam.

Conclusion

Exploring manufacturing opportunities in Vietnam requires much more than a simple understanding of consumer preferences, effective distribution strategies, and innovative marketing approaches. It also demands adaptability to changing market trends, an ability to anticipate future consumer needs, and a willingness to invest in local partnerships to ensure long-term success. By combining these elements with robust quality management and social and environmental responsibility, companies can not only thrive in the snack sector in Vietnam but also positively contribute to the country's economic and social development.

Thank you!