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MARKET APPROACH METHOD

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Created on March 17, 2024

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Transcript

  • Determine license value
  • Analyze project profitability
  • Adjust prices of comparable technologies

MARKET APPROACH METHOD

By David Reyes LizundiaGroup: 212032_115 Date: March 13, 2024

How can companies create value from their innovation?

More Related Processes

MARKET APPROACH METHOD

By identifying market needs, creating innovative solutions, effectively communicating their innovations, establishing strategic alliances and constantly improving, companies can generate value through innovation.

  • Identify comparable technologies
  • Cost and Benefit Analysis
  • Collect pricing information

It is a tool used to calculate the value of a technology license using the analysis of market prices of similar technologies.

Mathematical formulas

Related processes

  • License value: Average(Adjusted prices of comparable technologies)
  • Adjusted Price: Original Price * Adjustment Factor