MARKETING VIBRANT PRESENTATION

MARKETING-MIX no produto e no serviço

Grupo 3

CONTEÚDOS

INTRODUCAO A POLÍTICA DOS 7 P`S

INTRODUCAO A POLÍTICA DOS 8 P`S

POLÍTICA DA COMUNICAÇÃO

GAMES

Política da Comunicação

POLÍTICA DA COMUNICAÇÃO O QUE É

A política da comunicação desempenha um papel crucial no marketing mix tanto de produtos quanto de serviços. O marketing mix, também conhecido como os 4 P's, é um conjunto de estratégias que as empresas utilizam para comercializar os seus produtos ou serviços. Sendo que para além do Produto, Preço, Promoção e Praça, falado anteriormente, para se estabelecer uma óptima política de comunicação vamos ainda mais longe, ao encontro de Pessoas, Processos e Prova ou Evidência Física.

POLÍTICA DA COMUNICAÇÃO

A palavra-chave do sucesso de uma empresa é a comunicação, pois, é esta que se encontra na base do comportamento de compra, que estimula necessidades e incentiva a mudança de hábitos.

POLÍTICA DA COMUNICAÇÃO

A Política de Comunicação é o conjunto de diretrizes, posturas, estratégias e ações que objetivam orientar o relacionamento de uma organização com os seus públicos estratégicos. A política de comunicação no marketing mix engloba estratégias para promover produtos ou serviços. Inclui publicidade, promoções, relações públicas, marketing direto, marketing digital, vendas pessoais, eventos e uma abordagem integrada.

O objetivo é criar uma mensagem coesa e persuasiva, atingindo eficientemente o público-alvo. Essa política busca integrar diversas ferramentas para formar uma abordagem holística e impactante no mercado

Política do PRODUTO

Política da Comunicação NO PRODUTO e NO SERVIÇO

No Produto

Posicionamento e Mensagem

Lançamento de Produto

Marca e Identidade Visual

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No Serviço

Comunicação de Valor

Testemunho e Avaliações

Educação do Cliente

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POLÍTICA DA COMUNICAÇÃO O QUE É

POLÍTICA DA COMUNICAÇÃO O QUE É

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