Traction: Introduction

Creating 'Meeting-Ready' Leads

Traction

Case-Studies

How do we work?

Quality over Quantity is Key

Index

Outreach is Dead?

Lead Generation is tough! On average each c-suite or director/level professional will be pitched to around 50 times a day through LinkedIn and Email.So outreach is dead?In short, no. Blind outreach is dead.Out of those 50 pieces of outreach

• 90% will be off target
• 99% will not be personalised
• 60% will be through 1 single channel

This tells us that, in order to bring in 10-20 sales qualified leads per month through outreach, we need to personalise our outreach, enrich our database and target through multiple channels. This will put us in the top 1% who actually get success. This is the approach we take at Traction.

Outreach is Dead?

You might have heard of the "Total Addressable Market" aka your TAM. We refer to this as the "universe of companies", anyone that could possibly buy from us. Every other "lead generator" is sending the same generic outreach message to that audience. Today, buyers have an overwhelming amount of information. Blogs, videos, LinkedIn posts, TikToks, podcasts. You name it! They already know about what problem they need to solve and they can research at any time who is going to help them solve it the best. Why would they need to be interrupted by a sales rep solicitation? The new method to doing this is by leveraging data to find companies that fit your perfect template of the situation past customers have been in. Your Golden Ideal Customer Persona (Golden ICP.) Your perfect template could include reaching out to the VP of Marketing at companies with 50-100 employees who are hiring for a graphic designer and mention "wholesale" on their website. The problem is that there isn't a single database that has all of this information accurately. Just like your business, these data companies must specialise at only a couple things in order to keep gaining market share. Here at Traction, we have access to over 20+ databases that we can cross reference when researching and building a list of your Ideal Customer Profile. That way we can leverage the data to reach out to prospects with laser accuracy, and it also empowers WHAT we can say to them.

Quality over Quantity is Key

Most lead generators operate on a retainer model. We pay you £2k-5k to generate x amount of leads per month. It might work for a short time but eventually it falls off. At Traction, we operate differently. We operate on a Pay per Lead basis. You only pay when we drive leads. It's that simple. How do we setup an agreed payment plan? We discuss your deal-size and amount of deals per month, from this we work out a fair comission for each lead that is driven. Once we have set this up, we link our tools into your CRM database so that when we drive an interested lead, it drops straight into your pipeline for your sales team to fight over. Each month we review our progress and we send our invoices out quarterly. We have a strict policy on what depicts a Sales Qualified Lead and what doesn't.

How do we work?

Client Market: Commercial Property Companies targetted: 400 SQLs created: 22 Pipeline value created: £200k Campaign Length: 3 months

Client Market: Media Companies targetted: 400 SQLs created: 26 Pipeline value created: £60k Campaign Length: 1 months

Client Market: Sustainability Companies targetted: 2000 SQLs created: 25 Pipeline value created: £120k Campaign Length: 2 months

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