美团优选物流分析

美团优选 物流分析

Start

张天羿 THONGIN INTARASRI 2219990187

5.

1.

Stock Management

Introduction

6.

2.

Platform Overview

Cost Management

7.

Market and Profit Analysis

3.

Supply Chain

4.

Logistic Process

美团优选

美团优选，以社区为核心，重新定义了电商和物流的未来。通过高效连接生鲜和日用品，我们不仅简化了购物流程，还通过“团长”建立了深厚的社区信任。在追求便捷的同时，我们注重创新与可持续发展，致力于为每一位用户带来前所未有的购物体验。美团优选，不仅是购物的选择，更是生活的新方式。

平台介绍

供 - 小农团体 应 商 - 品牌产品

小农团体负责处理从种植到将产品运送到仓库的整个过程。 他们利用有限的资源种植、收获、选择优质农产品并管理物流，确保货物新鲜、高效地到达市场。

品牌产品，协作涉及公司将产品从其仓库发送到另一个仓库，以促进供应链网络内的高效配送。 这一步骤对于确保产品进行战略定位以满足不同地区的需求、提高供应链的整体效率和响应能力至关重要。

物流流程

传统物流流程

产地集贸市场

产地批发市场

产地/工厂

加价率 60- 85%

零售经销商

消费者

销售批发市场

社区团购物流流程

中心仓

一级批发市场

产地/工厂

自提点

消费者

网格仓

社区团购物流流程

B2C

B2B

23:00前下单 次日自提

全流程 10-12小时

成本管理

with a good cost management company can increase their profit

Cost Management

低成本

人口规模

预售模型

减少库存:

• 预售模式通过使库存与实际需求保持一致来优化库存，减少库存积压并最大限度地减少过期产品的浪费。 这种方法通过确保在不增加成本的情况下满足需求来提高效率和客户满意度。

减少物流环节:

• 物流的低成本策略是直接从农民或制造商那里采购到仓库，从而省掉中间商。 这减少了分销层次，降低了传统供应链中通常到达消费者的成本，并对业务运营和财务绩效产生积极影响。

规模的体量成本:

• 人越多，人们购买产品的机会就越大，物流成本就越低。 相反，人少了，销量就会减少，物流成本就会增加。

+ INFO

库存管理

with good stock management platform can reduce cost.

仓库管理

有效的库存管理，专注于较低的 SKU 和销售驱动的生产模式，可以简化运营并降低零售成本。 通过专注于高需求产品并使生产与销售数据保持一致，企业可以最大限度地减少库存过剩并提高资本周转率，从而提高市场响应能力和财务流动性。

单位成本低 :

通过选择满足基本需求、使用频率高且物有所值的产品，企业可以确保较低的购买价格。 重点通常是清仓商品和标准新鲜农产品，这使得定价具有竞争力。

低浪费 :

保持较低的库存水平可以最大限度地降低库存过剩和产品过时的风险，而分销过程中较少的阶段可以降低产品损坏的可能性。

市场与利润分析

PROFIT ANALYSIS

在未来商品的高客单价品类和毛利率提升之后，件均商品的毛利率稳定在 22%-24%之间，在订单量稳定之后，团长佣金将继续保持稳定在9%-10%左右，发挥团长作为履约终端的重要作用，仓储和配送成本会随着季节改变而波动，平均履约成本将在 11%，最终件均净利润可达 0-4%之间。

社区团体购买市场份额

美团优选和多多买菜占了70%市场份额

兴盛优选占了10%市场份额

橙心优选占了5%市场份额

区域玩家占了15%市场份额

谢谢聆听

张天羿 THONGIN INTARASRI 2219990187

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• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.