BASIC SHAPES PRESENTATION

Digital Transformation

PRESENTATION

Sony Corporation

Sony Corporation is a leading Japanese multinational conglomerate headquartered in Tokyo, Japan. It is one of the largest manufacturers of electronic products for the consumer and professional markets

Area for Improvement: Customer Engagement and Personalized Marketing.

Segmentation and Silos: Sony's vast array of product divisions and services often operate as distinct entities, which can lead to fragmented customer data and inconsistent customer experiences. This segmentation can hinder a unified approach to customer engagement and personalized marketing. Data Integration Challenges: With customer data scattered across different divisions, integrating this data to gain a comprehensive view of customer

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Plan for Digital Transformation:

Data Analytics and AI Integration: Implement advanced data analytics and AI algorithms to analyze consumer behavior and preferences from various touchpoints like social media, online stores, and product usage data.Augmented Reality (AR) Experiences: Introduce AR features in marketing and sales strategies to provide customers with immersive product demonstrations and interactive advertisements. Blockchain for Supply Chain Transparency: Utilize blockchain technology to enhance supply chain management, providing transparency and improving trust in product authenticity.

Internet of Things (IoT) for Product Ecosystems: Develop IoT-enabled devices that can interact within a connected ecosystem, providing customers with seamless experiences across Sony products. Virtual Assistants and Chatbots: Deploy AI-driven virtual assistants and chatbots for customer service to provide real-time assistance and personalized recommendations. Cloud Infrastructure: Shift to a scalable cloud infrastructure to support these technologies and ensure the efficient handling of large amounts of data and high user demand.

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Benefits of the Transformation to Sony:

Enhanced Customer Experience: Personalization and engagement through AR and IoT will significantly improve the customer journey.Operational Efficiency: AI and blockchain will streamline operations, reduce costs, and improve the supply chain. Data-Driven Decision Making: Using data analytics, Sony can make more informed decisions regarding product development and marketing strategies. Market Competitiveness: Staying ahead with cutting-edge technology will position Sony as a leader in innovation, maintaining its competitive edge. Customer Support: Chatbots and virtual assistants can improve customer satisfaction with quick and personalized support.

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benefits

Plan

Area for improvement

Digital transformation

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Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!