Facebook and Cambridge Analytica scandal

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Cabridge AnalyticaFacebook

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Summary

#0120

The scandal

Social and financial consequences for Facebook and Cambridge Anlytica.

Contexte and actors

- 2014 - 2018- Leak and misuse of personal data of Facebook users - Political implications

Whistleblowers

Lies and manipulation

Christopher Wylie and Frances Haugen

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The scandal

Collected data from over 87 millions facebook users.

- Aleksandr Kogan- App : thisisyourdigitallife - Cambridge Analytica - Creation of psychological profiles - Sell of theses profiles to Trump campaign team - Known since 2016 - The affair broke out in 2018 - Christopher Wylie

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Lies and manipulation

Facebook : - Denied knowing about Cambridge Analytica's data collection. - Rule about collecting data - Apology campaign Cambridge Analytica : - Claimed to have obtained the data legally. - Lied about what they were able to do with the data.

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Christopher Wylie

Frances Haugen

Former Cambridge Analytica employee

Former Facebook engineer

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Loss of trust from Facebook users

Raised questions about fake news

Contributed to the rise of populism and anti-immigration movements.

Raised questions about the use of personal data for political purposes

Social consequences

9% of americains Facebook users deleted their accounts in april 2018.

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Financial consequences

Cambridge Analytica : - fraudulent bankruptcy - Emerdata and Data Propria

Facebook :

$ 725 million

$ 100 billion

$ 5 billion

Lost in Market capitalization

Fine to the Federal Trade Commission

Paid damages

Conclusions

• Numerous lies
• Example of the dangers of manipulating personal data
• Regularization
• Key role of whistleblowers