Victoria VDI

Animer un réseau de vente directe

cadre

contexte

diagnostic

Animation

Méthodologie

résultats

préconisation

Safia Hind El Khader

· cadre de l' activité ·

Victoria

Fondée en 1991 en Belgique par Françoise Kaisin. Directrice Nathalie GRAEVENITZ développe la société en france en 2010 Avec des valeurs fortes: briller, bienveillance, respect, ensemble, pérennité, succès

Bijoux

france

• Leader en france
• marché des bijoux fantaisies
• Homme - Femme - Enfant

Marché

5 100 conseillères france

Leader en Belgique et en france acteur important en Allemagne, au Luxembourg et aux Pays-Bas mais également en Autriche

225 animatrices

exportation vdi en france

Se différencie des boutiques

Chiffre d'affaires:

• 60 million - 2019
• 30 Million - 2020
• 45 Million - 2021
• 60 Million - 2022

objectif 2023 100 M

· acteurs du réseau ·

Responsable de secteur

Chef d'équipe

délégué vdi

Hôtesses

clientes

· diagnostic du réseau ·

Analyse SWOT

Menaces

Faiblesses

Concurrence Crise sanitaire Evolution Habitudes de consommations

ParitéRevenu non fixeOutils digitaux

Forces

Opportunitées

Leader Accompagnement FormationImage de Marque - Engagement Service Client /Diversités des produits

Tendances RecrutementDématérialisation Marché en expension

Victoria Bijoux

· diagnostic du réseau ·

problématiques

Comment développer mon réseau et participer à l'augmentation de mes ventes ? Quelle organisation peut-on mettre en place pour atteindre nos objectifs de façon optimisé ?

· animation ·

VictoriaBijoux

objectifs

quantitatifs

• organiser à minima 3 réunions (démos) par mois
• réaliser un CA de 500€/ mois

• publier au moins 1 fois/ jour sur les réseaux sociaux

• recruter 20 nouveaux VDI par an.

objectifs

qualitatifs

• maintenir image de marque
• la notoriété et la qualité des produits
• toujours veiller à satisfaire les attentes et les exigences des clients.

Convial Bien être Moment

moyens mis en place

Financiers

Humains

Matériels

• Déplacements
• suivi
• formations

• Véhicule
• catalogue
• bon de commande
• ordinateur
• collection de 400 bijoux
• 4 sacs avec présentoires

• Responsable secteur
• Chef d'équipe
• hôtesses
• clientes

Temporels

• Rétroplanning
• Déplacements
• formations

· méthodologie ·

Planification

Définir sa zone de prospection en amont

Créer un fichier qui constituera notre BDD

création des outils d'aide à la vente specifique

Argumentaire CAP SONCASE + Objectionnaire

organiser des réunions avec les hotesses selectionnées

Planning

Organisation

démonstration

Janvier

Février

Méthodologie de l' animation

Avant - pendant- après

Avant

La prise de rendez-vous via l'e-shop (canal de communication propre à chaque conseillère) réseaux sociaux. hôtesse accueil un délégué invite au minimum 6 amis, familles collègues de travail etc... préparation démo.

Pendant

La ponctualité est de mise, Installation de la collection exposition des bijoux, conseils, prise de commandes

Pendant

rendez-vous prochains éventuels choix du cadeau pour l'hôtesse, rangement de la collection.

Après

Remerciement - validation commandes explication aux potentiels recrues Réception et préparation Livraison à l'hôtesse suivi et disponibilité en cas de SAV

convivialité Plaisir

animation

Démo - Réunion

Démo

Présentation

Essayage

Marie

Stella

Personnalisation

" un moment conviviale avec des pièces uniques pour tous les goût "

" Partager un moment avec mes proches tout en se faisant plaisir qui plus est à domicile c'est un plaisir "

Conseil

20 %

cadeau

10 %

commission

suivant objectif

des ventes

pour l' Hotesse

· résultats ·

QUANTITATIFS

750€ revenus/ mois 1 à 2 réunions/ semaine pubication 1 post / jour

Recrutements

résultats

QUALITATIFS

E réputation

Produits

Satisfaction Client

résistance - produit garantie

recommandation - confiance

IMAGE DE MARQUE

· préconisations ·

• Améliorer les moyens et outils digitaux

• Développer la vente de bijoux sur internet

• accessibilité aux produits exemple: mise en place de live sur les réseaux sociaux.

• Réunion visioconférence, bon de commande dématérialisée

• mise en avant des cadeaux potentiels

• Création d’une newsletter avec les tenues tendances potentiels

• défis challenge à mettre en place.

· Fiche E6 VDI ·

Merci

Pour votre attention

Safia Hind El Khader

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• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
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• Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Threats

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Opportunities

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Strengths

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Weaknesses

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.