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Pop-up Stores

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Although pop-up shops are on the rise, they are not a new concept. Travelling merchants and food trucks are examples of older types of businesses that run in a similar fashion. The modern pop-up shop is on the rise, as operating in this fashion is greatly beneficial when executed correctly.

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HEY DID YOU SEE THAT NEW POP-UP STORE THAT OPENED IN TORONTO? LETS GO CHECK IT OUT!!!!

Due to the use of social media amongst the younger generation, news spreads fast. People are always looking to be a part of something new and innovative - such as pop-up shops.

Photo by @oventheory_ via Instagram

Start up businesses such as Oven Theory use the pop-up method to save financially, while still being able to grow their business.

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Learn more about Oven Theory on their Instagram!

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Pop-ups are useful not only for small businesses, but larger brands as well. Comme des Garcons is a high fashion brand who popularised the concept of pop-up in 2004.

Large companies will use the pop-up method to test out new locations without fully committing. They will also invest in pop-up events to connect and engage with their customers outside of social media.

Photo by @oventheory_ via Instagram

Pop-up stores are overall versatile, diverse and can be used to reach different goals. Due to its flexibility, low financial cost and rising popularity, pop-up's can be used to serve different purposes and have found a lot of success.

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