By Shannan Rudland (B01651848)
what is A R?
ASOS and AR
Benefits of Asos implementing A R
The return rates at Asos will be reduced massively.
Customers will have a more personalised shopping experience.
Asos will have a competitive advantage over other retailers.
Customers will engage more with the website and company.
Higher accuracy of stock information will be stored.
Statistics on A R
Population of the world that currently use A R
Shoppers already using A R
12.5 % are
1 %
there is a huge gap in the market as this figure shows only 1% of retailers use A R
1 B
48%
NIelsoniq.com
[threekit]
{[threekit]
87.5% not
growth of A R revenue
[explodingtopics]
facts
you didn't know
about A R
discover!
Students in the medical field use AR to practice real life situations eg surgery.
Google Glass was one of the first pieces of AR technology to be released (May 15th 2014).
AR can date back as far as 1950s, when a device called the sensorama was created, a similation to feel as though the user was in the movie they were watching.
back
Recommendations
Asos should seriously think about how Augmented Reality could benefit their business. If they decided to implemnet this type of technology it would allow the bussiness to run alot smoother while decreasing returns and increasing their revenue. They could create a separate app that users can download and they would take a full length video and pictures of their body and info on height, size, age etc and the styles etc they like, then the user can shop on ASOS and anything they like they can save it onto this other app and it would allow them to try these things on virtually and also create a section in it with the clothes consumers have previsouly purchased so consumers can look at other clothing items they have and try them on as well so customers can see what things will look like without trying them on.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Activate and surprise your audience.
explanation
Augmented Reality (A R) provides a "digital layer" to the real world. It allows the user to view pictures, filters or vidoes as well as providing infomration aboout topics/ stiations that are not actually there. A R can be used through the use of smart phones, tablets and smart glasses.
AR vs VR
AR and VR are similar to one and other, it is important to be able to differeintate the two.
- AR as mentioned in the previous window, is used to add to real life situations; this for example includes the use of QR codes.
- VR (Virtual Reality) is completetly virtual, it creates a whole new world digitally, VR is moslty used within the gaming industry.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Activate and surprise your audience.
Warehouse
Asos could also use A R within the warehouse section of the organisation. This would help employees easily scan multiple bar codes at once, see products that are out of stock as well as those running low on stock. The workers would do this by holding a phone/ tablet up around the room and looking at the differnet bar codes that appear.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Activate and surprise your audience.
Refrences
https://www.linkedin.com/pulse/five-interesting-facts-augmented-reality-ar-virtual-vr-khanday
https://explodingtopics.com/blog/augmented-reality-stats#\ https://www.reydar.com/augmented-reality-facts-stats/ https://www.augrealitypedia.com/7-amazing-facts-augmented-reality-tech/
https://jaydevs.com/benefits-of-augmented-reality-in-retail-and-ecommerce/
https://www.investopedia.com/terms/a/augmented-reality.asp
Virtual try on
Asos could implemete the use A R on their website or create a seperate app that would allow consumers to virtually try on their clothes before purchasing. They would do this by selecting the item theyre intrested on and the device they are using will fit the item onto a pre- scanned body picture the consumer has previsoul taken.
Definition
“Augmented reality is a system that enhances the real world by superimposing computer-generated information on top of it” [Journal of Imaging, 2022]
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Activate and surprise your audience.
Create an app
Asos could either add a section on their website or create a seperate app for consumers to download and use. The app would allow shoppers to virtually try on new clothing peices or upload older purchases they have made on the website to help decide what to buy. This would ensure consumers could buy clothes that already go with the thiings they already own.
asos and AR
shannan
Created on March 7, 2024
Start designing with a free template
Discover more than 1500 professional designs like these:
View
The Power of Roadmap
View
Simulation: How to Act Against Bullying
View
Artificial Intelligence in Corporate Environments
View
Internal Guidelines for Artificial Intelligence Use
View
Interactive Onboarding Guide
View
Word Search
View
Sorting Cards
Explore all templates
Transcript
By Shannan Rudland (B01651848)
what is A R?
ASOS and AR
Benefits of Asos implementing A R
The return rates at Asos will be reduced massively.
Customers will have a more personalised shopping experience.
Asos will have a competitive advantage over other retailers.
Customers will engage more with the website and company.
Higher accuracy of stock information will be stored.
Statistics on A R
Population of the world that currently use A R
Shoppers already using A R
12.5 % are
1 %
there is a huge gap in the market as this figure shows only 1% of retailers use A R
1 B
48%
NIelsoniq.com
[threekit]
{[threekit]
87.5% not
growth of A R revenue
[explodingtopics]
facts
you didn't know
about A R
discover!
Students in the medical field use AR to practice real life situations eg surgery.
Google Glass was one of the first pieces of AR technology to be released (May 15th 2014).
AR can date back as far as 1950s, when a device called the sensorama was created, a similation to feel as though the user was in the movie they were watching.
back
Recommendations
Asos should seriously think about how Augmented Reality could benefit their business. If they decided to implemnet this type of technology it would allow the bussiness to run alot smoother while decreasing returns and increasing their revenue. They could create a separate app that users can download and they would take a full length video and pictures of their body and info on height, size, age etc and the styles etc they like, then the user can shop on ASOS and anything they like they can save it onto this other app and it would allow them to try these things on virtually and also create a section in it with the clothes consumers have previsouly purchased so consumers can look at other clothing items they have and try them on as well so customers can see what things will look like without trying them on.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
explanation
Augmented Reality (A R) provides a "digital layer" to the real world. It allows the user to view pictures, filters or vidoes as well as providing infomration aboout topics/ stiations that are not actually there. A R can be used through the use of smart phones, tablets and smart glasses.
AR vs VR
AR and VR are similar to one and other, it is important to be able to differeintate the two.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
Warehouse
Asos could also use A R within the warehouse section of the organisation. This would help employees easily scan multiple bar codes at once, see products that are out of stock as well as those running low on stock. The workers would do this by holding a phone/ tablet up around the room and looking at the differnet bar codes that appear.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
Refrences
https://www.linkedin.com/pulse/five-interesting-facts-augmented-reality-ar-virtual-vr-khanday https://explodingtopics.com/blog/augmented-reality-stats#\ https://www.reydar.com/augmented-reality-facts-stats/ https://www.augrealitypedia.com/7-amazing-facts-augmented-reality-tech/ https://jaydevs.com/benefits-of-augmented-reality-in-retail-and-ecommerce/ https://www.investopedia.com/terms/a/augmented-reality.asp
Virtual try on
Asos could implemete the use A R on their website or create a seperate app that would allow consumers to virtually try on their clothes before purchasing. They would do this by selecting the item theyre intrested on and the device they are using will fit the item onto a pre- scanned body picture the consumer has previsoul taken.
Definition
“Augmented reality is a system that enhances the real world by superimposing computer-generated information on top of it” [Journal of Imaging, 2022]
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
Create an app
Asos could either add a section on their website or create a seperate app for consumers to download and use. The app would allow shoppers to virtually try on new clothing peices or upload older purchases they have made on the website to help decide what to buy. This would ensure consumers could buy clothes that already go with the thiings they already own.