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The ME TOO campaign
Gaze The
lee.hazeldine
Created on March 6, 2024
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Transcript
Hollywood mogul Harvey Weinstein found guilty of sexual assault trial.Actresses Rose McGowan and Ashley Judd are amongst those that testified.The Me Too (or #MeToo) movement is a social movement against sexual abuse and sexual harassment towards women, where people publicize allegations of sex crimesA number of high-profile posts and responses from celebrities included Gwyneth Paltrow, Ashley Judd, Jennifer Lawrence, and Uma Thurman.
The ME TOO campaign
The notion of the Male Gaze comes from Laura Mulvey's seminal essay “Visual Pleasure and Narrative Cinema” (1975). The concept of gaze is one that deals with how an audience views the people presented.The male gaze can be thought of in 3 ways:How men look at womenHow women look at themselvesHow women look at other women
GAze THEORY: THE MALE GAZE
Laura Mulvey coined the term ‘Male Gaze’ in 1975. She believes that in film audiences have to ‘view’ characters from the perspective of a heterosexual male.Scopophilia: A term coined by the Psychoanalyst Sigmund Freud. What does this word mean?
GAze THEORY: THE MALE GAZE
Features of the Male GazeThe camera lingers on the image of the female body - events which occur to women are presented largely in the context of a man's reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.
GAze THEORY: THE MALE GAZE
Features of the Male GazeThe masculine subject (spectator) emerges from two scopophillic processes working in tandem
- Voyeuristic objectification of female characters
- Narcissistic identification with male characters
GAze THEORY: THE MALE GAZE
- The object of the gaze is made responsible for the character/spectator’s anxiety – punished (sadistic)
- The object of the gaze is turned into a fetish object – a spectacle.
Features of the Male GazeMale Anxiety: Female also signify the threat of castration of the male subject/spectator. To resolve this, there are two options:
GAze THEORY: THE MALE GAZE
Woman as object of anxiety – to be punished Alfred Hitchcock Psycho (1960)
Woman as fetish – Hollywood celebrity spectacle Marilyn Monroe
Features of the Male Gaze: Male Anxiety
GAze THEORY: THE MALE GAZE
Schroeder, J (1998) 'Consuming Representation: A Visual Approach to Consumer Research’ in Stern, B (Ed.) Representing Consumers: Voices, Views and Visions. London: Routledge
[T]o gaze implies more than to look at – it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze. (Schroeder 1998, p.208)