Pitch Genial

WOW

taxi driver

LAURA VIDAL CARRERES 117859

01

THE PROBLEM IN THIS SECTOR

DECREASE IN DEMAND

Twelve years ago a taxi driver made an average of 26 trips per day and now, only 15

TAXIS VS CABIFY old versus new ways of offering services

02

LOST PROFITS

They have lost more than 100 million in profits for their service.

03

OLD-FASHIONED SERVICE

Lack of adaptation to new technologies

TAXI VS CABIFY In the last few years, cab strikes have been increasing in Spain.

EMOTIONAL IMPACT Taxi drivers feel undervalued in their profession by other people who, without a license, combine their work with being a cabify driver without being a professional

WHAT DO THE LICENSED CAB DRIVERS WANT TO ACHIEVE? Fair price competitiveness Taxi drivers who pay licenses for their profession and pay taxes have seen a decrease in demand for their service. This is because cabify and uber cabs offer lower prices, as they do not pay licenses or taxes.

MARKET POTENTIAL

EARNINGS OF EACH COMPANY

A LARGE PART OF THE CABIFY CAB DRIVERS' PROFITS ARE KEPT BY THE OWNERS OF THIS COMPANY.

1.600€

2.130€

in a month

in a month

licensed cab drivers

CABIFY

SOLUTION

New oportunitty

Create an app to hire licensed cab drivers without having to call "radio cab". CUSTOMER BENEFITS - INCREASED PROFESSIONALISM OF YOUR CAB DRIVERS -EASIER TO CONTACT THEM BENEFITS FOR CAB DRIVERS -INCREASED DEMAND

CONDITIONS NECESSARY TO CARRY OUT THIS OPPORTUNITY

01

Government tax cuts.

02

Decrease in cab fares

03

Fair competition

04

High demand