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‘Your content is good, but it’ll engage much more if it’s interactive.’ - Genially

Having a clear understanding of the client’s brief is fundamental. Unless it’s a technical rider, what the client asks for is not always what they need. We cut through to what is actually required. Specifically, who is the audience? What is the space? What is the proposed audio and video material? Crucially – what experience do you want the audience to have?

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1. Understand the requirements