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CUSTOMER ENGAGEMENT STUDY
Luís Simões
Created on February 29, 2024
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Transcript
5 KEY FACTS FROM OUR
CUSTOMER ENGAGEMENT STUDY
HOSPITAL PHARMACIES
PHARMACIES
CARDIOLOGY
NURSES
HAEMATOLOGY
In-person conferences
Real World Solutions
<50%
Training
65%
are the preferred method of keeping professionals up to date.
are the preferred topic when receiving communications from the pharmaceutical industry.
Weight of preference for face-to-face interactions.
is considered the best method for updating professionals. It can either be done online or in person.
Weight of preference for face-to-face interactions.
Customer Engagement Study
NURSES
Weight of preference for Face-to-Face interactions
E-mail is the most utilized channel, although it is not the favored choice.
Roche is recognized as the company more engaged with this target, yet it is not considered as having the best approach.
<50%
PHARMACIES
Customer Engagement Study
The preference for face-to-face interactions vs. digital interactions is slightly higher.
E-mail is the most utilized channel, although it is not the favored choice.
Training
Was considered the company with the highest involvement with Pharmacies.
is considered the best method for updating professionals. It can either be done online or in person.
Customer Engagement Study
CARDIOLOGY
Weight of preference for Face-to-Face interactions
E-mail is the most utilized channel, but only the 5th in the preference ranking.
Servier was the company considered to be more involved with this target.
65%
HAEMATOLOGY
Customer Engagement Study
Janssen was considered the company with the most involvement in Hematology, for a wide range of reasons.
Results of Clinical Studies is the most pertinent content to receive by email.
In-person conferences
are the preferred method of keeping professionals up to date.
HOSPITAL PHARMACIES
Customer Engagement Study
Real World Solutions
Novartis was considered the company with the greatest involvement with this target.
are the preferred topic when receiving communications from the pharmaceutical industry.