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Présentation orale concurrence
Joris Salvador
Created on February 28, 2024
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Transcript
Etude de concurrence de Intersport Mende
Joris SALVADOR - 1TSMCO
SOMMAIRE
Présentation de l'entreprise
Les objectifs
Les concurrents
Tableau de scoring
Tableau récapitulatif
Comparaison des produits
Conclusion
Présentation de l'entreprise
Ressources: - Financières : 3.26 milliards d’€ en 2022 - Humaines : 68 000 en 2020 - Matérielles : Locaux, usines, magasins - Immatérielles : Réputation, site internet, logo
Dirigeant : Jacky Rihouet
Concurrents : Sport 2000, Gémo, Internet
Siège social : Berne, Suisse
Forme juridique : SARL
Date de création : 1968
Marché : International
UC de Mende: - Située à Mende (27-31, 27 Av. des Gorges du Tarn) - Possède 2 millions d'€ de CA - Emploie 20 salariés dont des apprentis et des stagiaires
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Les objectifs
Cette étude de concurrence a pour but d'analyser la situation de l'entreprise vis-à-vis de son marché et notamment de ses concurrents.
Mieux connaître les concurrents
Apprendre à se différencier d'un concurrent d'un commerce
Savoir si l'entreprise est compétitive vis-à-vis de ses concurrents
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Les concurrents
Grâce à l'outil Smappen et a Google Maps, j'ai pu effectuer une zone de chalandise où j'en ai défini les concurrents indirects et directs.
Concurrent direct
Concurrents indirects
Gémo
Internet
SPORT 2000
Entreprise spécialisée dans la vente de prêt-à-porter pour homme, femme, fille, garçon et bébé
Réseau informatique mondial
Entreprise spécialisée dans la distribution d'articles de sport et de loisirs
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Les concurrents
On constate que la plupart des "magasins" se trouvent dans la galerie marchande de Ramilles. Les enseignes se trouvant le plus proche d'Intersport sont Gémo et Sport 2000.
Tableau de scoring
Légendes : * : Les notes vont de 0 à 5 – La meilleure note est 5 et la moins bonne est 0° : La note finale est calculée en ajoutant les notes de chaque caractéristique divisées par le nombre de caractéristiques
Tableau récapitulatif
* : Somme de tous les résultats finaux de chaque caractéristiques
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SPORT 2000
Comparaison des produits
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GEMO: AUCUNE DONNEE SUR CETTE PAIRE DE CHAUSSURE
INTERSPORT
INTERNET
Resultats et comparaison des prix
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Conclusion
16.6/20
15.8/20
Résultat final
Intersport
Sport 2000
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Internet
Gémo
13.8/20
+ INFO
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10.6/20
Merci de m'avoir écouté
SALVADORJORIS
Etudiant en 1re année en BTS MCO
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