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LIST OF QUALIFICATIONS

Nat H

Created on February 27, 2024

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Transcript

Online Platform Experiences

This table compares the room booking experience on the online platforms with a focus on personalization.

Important Finding

Strengths

Weaknesses

  • personalized room features
  • city tour and car rental service by destinations and hotels
  • different packages, e.g: room+flight packages.

Offer comprehensive and highly personalized services, you can nearly prepare everything you need for trip on their platform.

Not every single hotel is able to provide those personalized services

Marriott

  • provide destination ideas in the form of blof articles, e.g: budget-friendly destinations

Lack of personalized options in the booking process

Relatively poor personalized services

IHG

  • provide personalized room features
  • offer available activities booking nearby
  • taxi booking and car rental services

Accor is trying their best to offer personalized services.

Poor room feature options compare to Marriott

Accor