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Duolingo Presentation
SEAN HER
Created on February 27, 2024
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Transcript
Duolingo
Marketing 840
Presented by Sean Her
WHAT IS DUOLINGO?
Educational tech company
"We're here to develop the best education in the world and make it universally available"
Courses
Language
Language certificates
Music
Math
Community Features
Different Modes
Gameification
The implementation of game features
Duolingo has multiple modes that can be accessed via the app
Encourages and builds communities via:
Currency
Stories
Leaderboards
Leaderboards
Podcasts
Experience points
Friends list
Duolingo for schools
Rewards
Events
Duolingo labs
Badges
Clubs
Primary/target audience
Examples
Young adults/teenagers
What does this mean?
Constantly shifting culture
Appeal to new interests
Tailor designs and ideas to fit younger audiences wants/needs
Keep up with trends
Media
Example 1
Open
Example 2
Open
Why is this successful?
"Trendspotting" or "trendwatching"
Recommendation
Understand the importance of trendwatching