Copy - Swot Analysis

Proud to be Analog

Business Model Led

Technology Led

Disruptive

Digital aTransformation Strategies MATRIX

High

High

Low

Low

Mastery of digital taechnologies

Business Model Readiness for digital Operation

The organization has a relatively low ability on digital tehnologies that will probably meet difficulties during the transformation. While its business willingness for digital transformation is relatively high.

The organization has a relatively high ability on digital tehnologies that will provide advantage during the transformation. But its business willingness for digital transformation is relatively Low.

The organization has a relatively high ability on digital tehnologies that will provide advantage during the transformation. And its business willingness for digital transformation is relatively high.

The organization has a relatively low ability on digital tehnologies that will probably meet difficulties during the transformation. Also its business willingness for digital transformation is relatively low.

Reference List

1. Hilton, H. (2021) Hilton debuts industry leading Tech enhancements, Stories From Hilton. Available at: https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements (Accessed: 16 February 2024). 2. Hospitality Technology. (2023) Hilton Announces Two New Digital Innovations for SMBs.Available at: https://hospitalitytech.com/news-briefs/2023-10-15?article=hilton-announces-two-new-digital-innovations-smbs (Accessed: 16 February 2024).

Reference List:

3. Hilton, H. (2023) From Digital Keys to contactless payments, here’s how Hilton’s consumer-centric tech innovations are delivering a frictionless travel experience, Hospitality Net. Available at: https://www.hospitalitynet.org/news/4114485.html (Accessed: 16 February 2024). 4. Hilton, H. (2022) Hilton 2022 year in Review, Stories From Hilton. Available at: https://stories.hilton.com/2022-annual-report (Accessed: 16 February 2024).

Hilton has significant strides in mastery of digital transformation technologies in recent years:

Hilton Digital Transformation Strategy

• Room Connecting Service: Allows guests to book confirmed connecting rooms in advance.

• Automated Complimentary Room Upgrades: Hilton has automated the process of offering complimentary room upgrades to eligible guests. (Hospitality Technology, 2023)
• Digital Key Share: Allows guests to have access to their room’s digital key, turning the Hilton Honors app on their smartphones into a room key. (Hospitalitynet, 2023)

Disruptive

"Hilton's business model demonstrates a strong readiness for digital operations, underscored by its strategic investments in digital innovation, agile transformation, and employee engagement initiatives tailored for the digital age... Innovations such as the Hilton Honors Digital Key, Digital Check-in, and Confirmed Connecting Rooms by Hilton were embraced by guests, evidencing Hilton's capacity to deliver solutions that meet contemporary travel demands." (Hilton, 2022)

Mastery of Digital Technologies: High

Business Readiness for Digital Operation: High