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Zhengnan Chen
Created on February 23, 2024
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Transcript
Reference List
The organization has a relatively low ability on digital tehnologies that will probably meet difficulties during the transformation. Also its business willingness for digital transformation is relatively low.
The organization has a relatively high ability on digital tehnologies that will provide advantage during the transformation. And its business willingness for digital transformation is relatively high.
The organization has a relatively high ability on digital tehnologies that will provide advantage during the transformation. But its business willingness for digital transformation is relatively Low.
The organization has a relatively low ability on digital tehnologies that will probably meet difficulties during the transformation. While its business willingness for digital transformation is relatively high.
Business Model Readiness for digital Operation
Mastery of digital taechnologies
Low
Low
High
High
Digital aTransformation Strategies MATRIX
Disruptive
Technology Led
Business Model Led
Proud to be Analog
3. Hilton, H. (2023) From Digital Keys to contactless payments, here’s how Hilton’s consumer-centric tech innovations are delivering a frictionless travel experience, Hospitality Net. Available at: https://www.hospitalitynet.org/news/4114485.html (Accessed: 16 February 2024). 4. Hilton, H. (2022) Hilton 2022 year in Review, Stories From Hilton. Available at: https://stories.hilton.com/2022-annual-report (Accessed: 16 February 2024).
Reference List:
1. Hilton, H. (2021) Hilton debuts industry leading Tech enhancements, Stories From Hilton. Available at: https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements (Accessed: 16 February 2024). 2. Hospitality Technology. (2023) Hilton Announces Two New Digital Innovations for SMBs. Available at: https://hospitalitytech.com/news-briefs/2023-10-15?article=hilton-announces-two-new-digital-innovations-smbs (Accessed: 16 February 2024).
Business Readiness for Digital Operation: High
Mastery of Digital Technologies: High
"Hilton's business model demonstrates a strong readiness for digital operations, underscored by its strategic investments in digital innovation, agile transformation, and employee engagement initiatives tailored for the digital age... Innovations such as the Hilton Honors Digital Key, Digital Check-in, and Confirmed Connecting Rooms by Hilton were embraced by guests, evidencing Hilton's capacity to deliver solutions that meet contemporary travel demands." (Hilton, 2022)
Disruptive
- Room Connecting Service: Allows guests to book confirmed connecting rooms in advance.
- Automated Complimentary Room Upgrades: Hilton has automated the process of offering complimentary room upgrades to eligible guests. (Hospitality Technology, 2023)
- Digital Key Share: Allows guests to have access to their room’s digital key, turning the Hilton Honors app on their smartphones into a room key. (Hospitalitynet, 2023)
Hilton Digital Transformation Strategy
Hilton has significant strides in mastery of digital transformation technologies in recent years: