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Transcript

Playing with regulation, deontology and ethics in the PR & influence professions

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Final boss

Episode 10

Hi Charlie, I wanted to sit down with you and take stock. You've been with the company a year, so now's the time. But first, I wanted to get your opinion on a... sensitive subject. sensitive subject. I've heard that Leo wasn't always corporate, and that he even gave you some bogus advice about Boxytem and the Giojio berry file. What's this all about?

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Listen again

Xavier
Choose the answer that suits you best.
Perhaps he didn't really believe in the idea of betting everything on Boxytem himself.
His advice wasn't bad. A mainstream influencer is a guarantee of visibility. And maybe he didn't know that the guy dropshipped on ambiguous products.
His advice didn't hold water, but he seemed sincerely convinced that Boxytem would boost the reputation of Giojio's berries.
His advice was sound. He thinks efficiency before ethics. It might have worked if Boxytem's pots and pans had received less media coverage.

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Oh... Ok... Yeah, I see... Well, it doesn't matter what your answer is in the end. We're all entitled to make mistakes, especially when we're starting out, but you're already hyper-reliable and besides, I want to keep you. So I'm offering you a senior position at Touch.

Listen again

Xavier

Lucile : là il ne faut pas tenir compte du miro, c'est ici que j'ai finalisé le texte avec Stéphanie. Ensuite SEULEMENT, miro est à jour

Choose the answer you give Xavier.
I've learned a lot and I thank you for it, but I'd rather refuse. I'm not cut out for the influence business. I'm not sure what to do next. Maybe a little job abroad, to improve my English.
This offer means a lot to me, but I'm here to negotiate the terms of my departure. We'll continue to see each other, I've been poached and I'm off to work for one of our customers.
I prefer to decline this offer and go off to do advocacy work. I've received a proposal from an NGO to get involved in a cause that's close to my heart. Less salary, but more meaning.
That's just great! I'll live up to the trust you've placed in me. I want to continue to progress within the agency, specialize and take on major accounts. There'll be plenty of scope for after-work!
Thank you for this offer, I'm flattered. Can you tell me more about Touch' strategic positioning? How do you intend to develop my remuneration?

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When you do something, know that you will have against you those who would like to do the same thing, those who would like to do the opposite, and the vast majority of those who would like to do nothing. Confucius

You've chosen to stay with Touch. You enjoy working on a variety of assignments for a variety of customers. It's true that you continue to learn and discover new methods and techniques every day. You have ideals and convictions, but you're aware that it's difficult - almost everywhere - to work in compliance with the law, ethical rules and your own values. The grass isn't any greener elsewhere, so work hard, play hard! And by the way, here you've built up a network of friends and you're earning a very decent living... Besides, haven't you lacked presence of mind and a sense of strategy? Even if you don't want to leave the agency, you could have been a little less euphoric and mentioned the other proposals you've received to prepare the ground for a salary negotiation. What's more, you've yet to learn how to manage the boundary between private and professional life. That said, we wish you all the best with Touch'.

The game is coming to an end

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Grass is always greener on other people's lawns, until you discover that it's artificial turf. Jacques Salomé

You could have pretended to want to take some time to think things over and ask Xavier about the new assignments and customers, if only to spare his sensitivities. He thought he was offering you the chance of a lifetime. For him, every young person dreams of working at Touch'. You could also have practiced your negotiating skills by discussing salary increases. That would have given you an idea of how Xavier assesses your worth. You could even have pretended to be interested to check that the offer to work in an NGO was 100% serious. But maybe you're already sure? Maybe you've always wanted to do advocacy work, no matter what the pay or conditions? And maybe you're sure you want to leave Touch'. In any case, we wish you a wonderful experience in advocacy.

The game is coming to an end

This job as an influential communications consultant with 360° missions was a formative one. You've worked on a variety of assignments, with clients in different sectors, but you need to give more meaning and commitment to your career. You're acutely aware that it's difficult to work in an agency while respecting the law, ethical rules and your own values, but isn't that true of most jobs? You turned down Xavier's proposal in a very direct way, which is both honest and unstrategic.

The game is coming to an end

Grass isn't greener elsewhere. It's greener where it's watered. Robert Fulghum

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Staying with Touch is the right career move. You like this job as an influential communications consultant with 360° missions. You've worked on a wide variety of assignments, with customers in a variety of promising sectors. You continue to learn and discover new methods and techniques every day! You work hard, and it's sometimes difficult to respect the law, ethical rules and your values, but isn't that true everywhere? At Touch', you earn a very decent living. In fact, you showed Xavier that you were professional and pragmatic by entering into salary negotiations with him. But didn't you lack strategic sense by showing so little enthusiasm? When you receive a job offer, you're entitled to express emotion! You should also have shown your gratitude, if only to spare Xavier's sensitivities, who considers that he's offering you the opportunity of a lifetime and that every young person dreams of working at Touch'... That said, we wish you a very successful career at Touch'... for a few more years.

The game is coming to an end

In a changing environment, there is no greater risk than standing still. Jacques Chirac

You turned down Xavier's offer, but weren't you being too strategic in telling him so bluntly? Pragmatic and ambitious, you could have pretended to want to take time to think about it, ask him questions about the position, pretended to hesitate, if only to spare his feelings. He sees himself as your mentor, and chances are you'll continue to work together. You could also have practiced negotiating by discussing salary increases. This would have given you an idea of how Xavier assesses your worth. Finally, you could have pretended to be really interested to check that this agency client's offer is 100% serious and interesting. But perhaps you're also sure you want to leave the agency? That said, we wish you all the best for your career, starting out as a corporate influencer/lobbying consultant, but who knows how far your ambition and desires will take you?

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This job as an influential communications consultant with 360° missions was a great way to learn and discover new methods and techniques every day. You worked on a wide variety of assignments, with clients in different sectors of growth. Great! But you're tired of zipping from one customer to the next, of never being able to follow projects over the long term and of working in fits and starts, of answering invitations to tender on the spur of the moment after a sleepless night. You're no doubt acutely aware that it's difficult to work in an agency while respecting the law, ethical rules and your own values, but isn't that true everywhere? We hope that working in a company will enable you to better reconcile your aspirations to a balance between professional and personal life.

Don't think the grass is greener elsewhere... It's further away and that's all. Murielle Levraud.

Lastly, you could still have pretended to be interested while you matured your expatriation or retraining project, took a skills assessment... If Xavier refuses to negotiate a “rupture conventionnelle” or to dismiss you, you'll have to resign. In that case, it's unlikely that you'll qualify for unemployment benefit, nicely renamed “ARE” (aide au retour à l'emploi). But perhaps you're sure you want to leave Touch'?Having said that, we wish you all the best for the rest of your life, and a professional life in a context other than that of communications agencies and the influence professions.

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The game is coming to an end

This job as an influential communications consultant with 360° missions was a formative one. You worked on a variety of assignments, with customers in different sectors, but you realized that this job might not be for you, and that you had to take risks to try and find what you were really made for. You know that it's difficult to work in an agency while respecting the law, ethical rules and your own values, but isn't that true of most jobs? Idealistic and adventurous, you turned down Xavier's offer very directly, which is not very strategic. You could have pretended to want to take time to think things over and ask Xavier questions about the new missions and clients, if only to spare his sensitivities. He thought he was offering you the chance of a lifetime. For him, every young person dreams of working at Touch'! You could also have practiced your negotiating skills by discussing salary increases. That would have given you an idea of how Xavier assesses your worth.

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Don't think the grass is greener elsewhere... Murielle Levraud.

Lastly, you could still have pretended to be interested while you matured your expatriation or retraining project, took a skills assessment... If Xavier refuses to negotiate a “rupture conventionnelle” or to dismiss you, you'll have to resign. In that case, it's unlikely that you'll qualify for unemployment benefit, nicely renamed “ARE” (aide au retour à l'emploi). But perhaps you're sure you want to leave Touch'?Having said that, we wish you all the best for the rest of your life, and a professional life in a context other than that of communications agencies and the influence professions.

The game is coming to an end

This job as an influential communications consultant with 360° missions was a formative one. You worked on a variety of assignments, with customers in different sectors, but you realized that this job might not be for you, and that you had to take risks to try and find what you were really made for. You know that it's difficult to work in an agency in compliance with the law, ethical rules and your own values, but isn't that true of most jobs? Idealistic and adventurous, you turned down Xavier's proposal very directly, which is not very strategic. You could have pretended to want to take time to think things over and ask Xavier questions about the new missions and clients, if only to spare his sensitivities. He thought he was offering you the chance of a lifetime. For him, every young person dreams of working at Touch'! You could also have practiced your negotiating skills by discussing salary increases. That would have given you an idea of how Xavier assesses your worth.

Mission accomplished? 🥳You tell us! Please eXPress your opinion on XP#CharlieDilemme.

Then you can replay as many times as you like and eXPerience how Charlie's choices affect the other characters, the outcome of each episode, and influence his career.

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Debriefing eXPlication

Charlie made ambiguous choices in relation to the agency's interests and values, in relation to the law and its values. This was unavoidable, as the nature of an ethical dilemma is eXcessively that the options available are all unsatisfactory in some respect. Each episode of Charlie's adventures at Touch' was designed to get you thinking about the determinants of your decisions before you make them. You've encountered eXPlosive work situations, and assumed the consequences of your decisions. And no matter how you played the game, you had a choice of 5 enticing endgame options. It's almost too good to be true, isn't it? In reality, Charlie could stay on as a junior while Leo gets promoted. Whether she decides to stay or go, she could regret it in a week or three months. Worse still! The offers she received could be bogus, and she'd find herself out of a job. In the shoes and boots of Charlie, you've been faced with a series of touchy dilemmas. As a result, you've eXPlored regulation, ethics, best practices and dark practices in the communication and influence professions... and gained in eXPertise and eXPerience. Well done!

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