Beswicks.com

Beswicks

22-02-2024

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SEO audit

Total Keywords

2202

Organic Visibility

Need help?

User Experience

Keyword Breakdown

Beswicks - Overview

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

Need help?

User Experience

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

Profile

2.8 Indexability

Need help?

Our Recommendation - Family Solicitors Stoke-on-Trent, Altrincham - Beswicks

User Experience

Limited to 604 pixels or 60 to 65 or the visibility may be limited on the listings
Inlcude the main keyword targeting- make sure you match the intent you want!
Avoid Repetition - Google will alter your Meta Title undoning all your hard work.

Google Best Practices

Meta Title Issues

Yes

61 characters ( Below 65 Characters)

All search engines use the Title tag as a key factor to indicate what the page is about and also display the title tag as the header in rankings.Solicitors in Stoke on Trent & Staffordshire | Beswicks Legal

Insights

2.1 Page Titles

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

Too Short

Too Long

300

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Page Titles

Technical

Overview

Profile

2.8 Indexability

Looking for family solicitors in Stoke-on-Trent? Get in touch with the legal experts at Beswicks Legal and get advice on all family matters, including divorce.

Need help?

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

Yes

Limited to 320 characters but should be roughly 170 characters.
Include main keywords as they are highlighted in search results.
Describe your brand, service or product with a strong CTA.
For E-com utilise product schema to show price and reviews

Google Best Practices

Meta DescriptionIssues

Too Long

Duplicates

135 Characters (Below 165 characters)

Search Engines display your meta descriptions but they aren’t a ranking factor. Meta descriptions are the ideal place to entice your prospective customers! Include CTAs and USPs that make you stand out from your competition.Staffordshire solicitors. Whether you need legal advice as an individual or for your business, Beswicks Solicitors are waiting for you.

Insights

2.2 Meta Descriptions

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User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.8 Indexability

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

Yes

Every page should have a H1 tag; there should be only one H1 tag. The H1 tag should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate Unique Selling points if possible.

Best Practices

Found

After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other so the utilisation of the correct heading within the correct element of content is important.Top tip: H1 tags should be according to keywords and locations

Insights

2.3 Heading Structure

2.8 Indexability

Need help?

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

Robots <meta> tags

Robots <meta> tags implemented correctly

HTTP 301

Robots.txt file Implemented correctly

Robots txt file found?

XML Sitemap Implemented correctly

XML Sitemap found?

Equivalent URLs

Non www Subdomain redirection

Homepage links all point to web root directory

Consistent URL for linking to homepage

Canonical <link> tags Implemented correctly

Canonical <link> tags

HTTP 301

Homepage file URL redirects to web root directory

2.4 Settings

2.8 Indexability

Need help?

Our recommendation: avoid using common spam trigger words and phrases in website content and to regularly review and delete any suspicious comments or user-generated content.

To improve spam signals on webpages, it is important to regularly monitor and analyze website traffic. Implementing measures such as captcha verification, email confirmation, and limiting the number of submissions from a single IP address can help reduce spam. Additionally, regularly updating and maintaining website security can prevent spam attacks.

Best Practices

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

Duplicate content

No Irrelevant links found

Links

Text

Link Schemes

Hidden Content

Spam signals on webpages can include excessive use of keywords, irrelevant content, hidden text or links, and low-quality backlinks. These signals can negatively impact a website's search engine ranking and credibility.

2.5 Spam Signals

2.8 Indexability

Need help?

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

SPEED

2.03s

DESKTOP

53%

MOBILE

29%

Homepage Issues

These checks ensure that your page is optimized for users to be able to see and interact with page content.

2.6 Site Speed

2.8 Indexability

Need help?

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

These metics cover a website load performance, responsiveness and layout stability, which are tied to User Experience and are measuring how the website loads images, elements and scripts.Improving this will help your users navigate your website giving them the biggest chance to convert!

URL PATH

SCORE

CLS

TBT

LCP

FCP

Core Web Vitals

2.7 Performance Metrics

Need help?

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.8 Indexability

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

https://www.myerson.co.uk/

https://www.beswicks.com/

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+INFO

Subtitle here

Title here

Homepage

Indexability covers whether Google can crawl your pages so that they can rank. In a perfect world all your pages would be indexable but as time goes on you will need to change certain pages, services or products will be removed and content will cover the same topics.The chart shows the split of indaable and non-indexable URLs, with non-indexable URLs unlikely to show in search results, it is important to review them ensuring the status is as intended.Keeping on top of this not only helps Google but also the users, you don’t want a prospective customer to click on a link and find nothing there!

2.8 Indexability

Need help?

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

2.2 Meta Descriptions

2.3 Heading Structure

2.9 Additional Onsite Issues

2.7 Performance Metrics

2.6 Site Speed

2.5 Spam Signals

2.4 Settings

2.1 Meta Data Titles

Technical

Overview

Profile

An HTML sitemap is essential to any website whether you run a B2B, ecommerce, or non-profit. A sitemap makes your site easier to navigate from user point of view.

HTML Sitemap

It would be helpful for user as well as search engine to identity the navigation, route of website (website structure). This helps with usability and navigating of the site for both users and crawlers.

Bread Crumbs

Internal HTML URLs that are loaded over HTTP. If HTTP URLs successfully resolve then this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed, which represents a security risk and may also negatively affect user experience, since most browsers show warnings on HTTP pages.

Internal HTTP URLs

Your site is using the HTTPS version: Google considers a website's security as a ranking factor. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.

HTTPS

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+INFO

Subtitle here

Title here

2.9 Additional Onsite Issues

3.3 Topic Cluster

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

3.2 Topic Clusters e.g.

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

3.1 Overview

Yes

Need help?

Profile

Overview

Technical

https://www.beswicks.com/ https://www.beswicks.com/business/insolvency/ https://www.beswicks.com/business/debt-recovery-business/

Word count

Best PracticesContent should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout.Our recommendationTo ensure that your content maximises the search opportunity, keyword research is required which maps appropriate keywords to the pages, identify gaps in content and ensure that your content matches the intent users have in various stages of the consideration funnel.Some broad suggestions would be to ensure content is written for the web, therefore scannable with short paragraphs, bullet points and numbered lists where appropriate, using well placed internal links throughout your written copy will help users and search engines navigate the site easily.

Yes

All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.

Insights

3.1 Overview

International SEO500 PCM

Small Business SEO600 PCM

Digital PR 900 PCM

SEO Audit 2100 PCM

Link Building 1700 PCM

CRO 500 PCM

Local SEO 2300 PCM

E-commerce SEO 1200 PCM

3.3 Topic Cluster

SEO Agency 6800 Searches PCM

Pillar content Cluster content Hyperlinks

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Need help?

Profile

Overview

Technical

Content

3.2 Topic Clusters e.g.

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

3.1 Overview

What is a topic cluster?A topic cluster is a content strategy that groups together related topics and subtopics, with a central pillar page at its core, to improve a website's search engine optimization. It can lead to higher search engine rankings and increased organic traffic.

3.2 Topic Clusters e.g.

The top ranking page for this query generates of traffic per month alone

$1.1K

3.3 Topic Cluster

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

monthly search volume

Cost Per Click $

This page provides an indication of just one potential cluster. We have identified queries your site could go after, along with sub-categories/topics we should build content around:

Volume

Potential Cluster Traffic

548

Need help?

Profile

Overview

Technical

Content

3.2 Topic Clusters e.g

3.1 Overview

3.3 Topic Clusters

3.2 Topic Clusters e.g

3.3 Topic Cluster

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

3.1 Overview

Need help?

Best Practices

Content should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout.

Profile

Overview

Technical

Content

internally

Found

Yes

Duplicate content can confuse search engines as to which pages to index and which ones should be prioritized.So, you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles and by using the canonical tag function in order to inform search engines which pages to show in search results.

Duplicate Content

3.4 Unique Content

3.2 Topic Clusters e.g

3.3 Topic Cluster

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

3.1 Overview

Need help?

Profile

Overview

Technical

Content

Does your site have a blog?

Improve Your Website’s User Experience

Make Your Blog Posts Comprehensive

Optimize Older Blog Posts

Aim to Be The Featured Snippet in The Search Result

Use Categories and Tags to Organize Content

Make Your Articles Easier to Read

Add a Meta Description to Your Blog Post

Add Images and Videos to Your Blog Posts

Make Internal Linking a Habit

Write an Effective Blog Post Title

Find Semantic Keywords for Your Focus Keyword

Plan Your Content with Proper Keyword Research

How do I get my blog rank higher on Google?

Found

One of your competitor that utilise their blog perfectly

You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.

3.5 Company Blog/News

3.2 Topic Clusters e.g

3.3 Topic Cluster

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

3.1 Overview

Need help?

Profile

Overview

Technical

Content

Broken Links

There are a number of technical SEO elements you can check clicking on the button of this page. Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to make that happen.

Found

This page focuses solely on the technical performance and on site factors. It is important to know that your site probably has some type of technical issue that needs to be fixed or checked.“There are no perfect websites without any room for improvement"

3.6 Technical Hints

3.2 Topic Clusters e.g

3.3 Topic Cluster

User Experience

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

3.4 Unique Content

3.7 Schema Markup

3.6 Technical Hints

3.5 Company Blog/News

3.1 Overview

Need help?

Profile

Overview

Technical

Content

Service Page

Category Page/ Product Category

Service/Landing Pages

Schema markup helps search engines understand your content and better represent it in the search results. The search engine then provides results that display better information for the user who was searching for.

Homepage

3.7 Schema Markup - Structure Data

Need help?

4.2 UX Barriers

4.1 Overview

User Experience

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

Focus on creating a seamless and intuitive user experience by minimizing steps and simplifying complex tasks. Finally, test and iterate to ensure continual improvement.

Our recommendation

UX best practices include considering the user's needs and preferences, designing for clarity and simplicity, providing clear navigation and using consistent design patterns to make improvements. Other best practices include accessibility, mobile optimization, and continuous improvement through iteration.

Best Practices

Design

Overall Standard

First Impressions

Delivery/ Returns info

Image/ Video quality

Trust/ Social Proof

Pricing consistency - N/A

Images

Content

UX (User Experience) is important because it directly affects how users perceive and interact with a product or service. Good UX design can improve user satisfaction, increase user engagement, and ultimately lead to greater business success.

4.1 Overview

Need help?

4.2 UX Barriers

4.1 Overview

User Experience

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

Distraction

Friction

Improve Your Website’s User Experience

Make Your Blog Posts Comprehensive

Optimize Older Blog Posts

Optimize your website for mobile &

Provide accessibility options for users with disabilities.

Test your design to identify and address potential barriers.

Use visual cues to guide users through the interface.

Prioritize the most important tasks and features.

Minimize the number of steps required to complete tasks.

Use consistent design patterns throughout the interface.

Use clear and concise language.

Keep the design simple and intuitive to use.

How to minimise UX Barriers

UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with a product or service.Overall, minimizing barriers, frictions, and distractions is key to creating a positive user experience that keeps users engaged and satisfied.

4.2 UX Barriers

Referring Domains

213

Referring Domains

Domain rating

Need help?

User Experience

Case Study

Tools & Products

Solution Summary

Competitor Research

Profile

Overview

Technical

Content

Link Aquisition

5.2 Strategy

5.3 Link Profile Review

We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.

Link Aquisition

The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.

5.1 Overview

Need help?

User Experience

Case Study

Tools & Products

Solution Summary

Competitor Research

Profile

Overview

Technical

Content

Digital PR

5.2 Strategy

5.3 Link Profile Review

5.1 Overview

Guest Posting

Product PR

Data-led Campaigns

Expert Comments

Recomended Digital PR strategies...

5.2 Strategy

Need help?

User Experience

Case Study

Tools & Products

Solution Summary

Competitor Research

Profile

Overview

Technical

Content

Digital PR

5.2 Strategy

5.3 Link Profile Review

5.1 Overview

Top 10 Anchors

Weakest Referring Domains

Strongest Referring Domains

5.3 Link Profile Review

Need help?

Case Study

Tools & Products

Solution Summary

6.2 Traffic Value

6.4 Organic Visibility

6.3 Organic Traffic

Competitor Research

6.1 Link Profiling

Digital PR

User Experience

Profile

Overview

Technical

Content

https://www.myerson.co.uk/

A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.

Best Practices

https://www.beswicks.com/

You need to increase the number of backlinks from unique domains, relevant to your business. The competitor is linking from 490 unique domains. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords.

6.1 Link Profiling

Your Traffic Value

$9.4K

Your Traffic Value

$3.4K

You need to have a constant & solid SEO campaign in order to see consistent results.

https://www.myerson.co.uk/

https://www.beswicks.com/

Need help?

Case Study

Tools & Products

Solution Summary

6.2 Traffic Value

6.4 Organic Visibility

6.3 Organic Traffic

Competitor Research

6.1 Link Profiling

Digital PR

User Experience

Profile

Overview

Technical

Content

Best Practices

The images below show the traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is no website traffic since however the competitor has a higher traffic.

6.2 Traffic Value

https://www.beswicks.com/

Need help?

Case Study

Tools & Products

Solution Summary

6.2 Traffic Value

6.4 Organic Visibility

6.3 Organic Traffic

Competitor Research

6.1 Link Profiling

Digital PR

User Experience

Profile

Overview

Technical

Content

https://www.myerson.co.uk/

Best Practices

The images below show the organic traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is a gradual increase in organic traffic however the competitor has a higher traffic. You need to have a constant & solid SEO campaign in order to see consistent results.

6.3 Organic Traffic

Need help?

Case Study

Tools & Products

Solution Summary

6.2 Traffic Value

6.4 Organic Visibility

6.3 Organic Traffic

Competitor Research

6.1 Link Profiling

Digital PR

User Experience

Profile

Overview

Technical

Content

https://www.myerson.co.uk/

https://www.beswicks.com/

Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.

6.4 Organic Visibility

Get in touch

User Experience

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal always being to maximise ROI.

Solution Summary

Get in touch

User Experience

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

Tools & Products We Use

Get in touch

User Experience

Profile

Overview

Technical

Digital PR

Case Study

Tools & Products

Solution Summary

Competitor Research

Content

“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”

Case Study

1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources

What we did:

Beswicks.com

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Transcript

Total Keywords