BASIC SHAPES PRESENTATION

Gruop 2

PRESENTATION

Assignment 1

***MEMBERS

Lâm Khánh Văn CS181572 Nèang Sóc Pheak CS180819 Nguyễn Thị Cẩm Nhung CS181680 Võ Quốc Huy CS180455 Lư Thị Ngọc Yến CS180928 Hồ Thảo Nguyên CS180165

Topic

You are the next designer in your company. Present a creative strategy to introduce your new product to foreign markets (Members must decide what the product is and what their role will be in devising the strategy). Your budget will depend on the next strategy you implement. Include CEO in your plan

***CONTENT

Product introduction:

Determine the products and roles of each member:

Creative marketing strategy:

Reasonable investment:

Budget allocation and

Convince the CEO:

Conclusion:

BEANBLISS

New packaged coffee beans

high quality

Determine the products and roles of each member:

Role of each member

Sales team

Marketing team

Product team

Product team

-Responsible for quality-Flavor and production process. -Develop new products -Ensure product quality and uniqueness

Marketing team

-Identify the market, target customers-Build marketing strategies -Creative advertising for the target market, plan advertising and promotions

Sales team

-Determine prices, distribution channels and cooperation partners. -Maintain long-term relationships with customers, helping to increase loyalty and increase revenue

Creative marketing strategy

Target market:

Countries in Europe such as Italy, France, Germany, and the Netherlands are also ideal target markets for quality coffee products

+ info

Use online and traditional media channels to promote products:

Create an advertising campaign that focuses on unique flavors and beautiful packaging to attract customers' attention:

Participate in international coffee events to raise product awareness and expand business networks:

Budget allocation:

- Online advertising: 40% - Marketing events: 30% - PR campaign: 30%

+ info

40% of the marketing budget will be spent on online advertising, including Google Ads, Facebook Ads, and Instagram Ads

40%

- Online advertising: 40%

+ info

30% of the budget will be spent on participating in international coffee events and organizing private events to introduce products

30%

- Marketing events: 30%

+ info

30% of the budget will be used for PR activities such as writing articles, releasing press releases, and collaborating with media partners

30%

- PR campaign: 30%

+ info

Reasonable investment

- Track and evaluate effectiveness:

- Adjust strategy:

+ info

Convince the CEO

Based on:

Market data: Customer data: Marketing strategy data:

Market data:

- Data: Market demand for packaged coffee grows steadily each year in the US and Europe, with an estimated growth rate of 5-7%...- For example: Last year, packaged coffee sales in the United States increased 6% over the previous year, showing the growth potential of the market

Customer data:

- Data: 70% of coffee consumers in Europe said unique flavor is the most important factor when choosing coffee products...- For example: A recent survey in Australia showed that 80% of consumers consider it important that coffee products have attractive and interesting packaging.

Marketing strategy data:

- Metrics: Online advertising campaigns have an average conversion rate of 3-5%, while marketing events can generate new business opportunities by up to 20%. - Example: A coffee company in Japan increased sales by 25% after participating in an international coffee exhibition and conducting an online advertising campaign at the same time.

Conclusion

- Ensure products meet market needs- Build creative marketing strategies - Distribute products and create relationships - Create a multi-channel advertising campaign - Use influencers and local partners - Create promotions and special offers for foreign customers - Invest in advertising channels - Choose reputable local influencers and partners - Creative marketing strategy - Reasonable budget allocation - We believe that this plan will help increase sales and expand international markets for the company.

Thanks

http://vaa.org.vn/so-tay-quang-cao/quang-cao-truc-tuyen-online-advertising-%E2%80%93-internet-advertising-la-gi.html

https://crmviet.vn/event-marketing-la-gi/

https://brand24.com/blog/best-pr-campaigns/

https://www.simplilearn.com/how-to-measure-effectiveness-corporate-training-article

Thanks for everyone pay attention!

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