CUSTOMER JOURNEY MAP

CUSTOMER JOURNEY MAP

For SMEs after Digital Transformation

1. AWARENESS

2. CONSIDERATION

3. ACQUISITION

4. RETENTION

5. LOYALTY

Upload the business operational data directly to the portal. Gain detailed analysis by AI of the current environmnetal footprints and energy usage

Rather than analyzing themselves, the updated portal of Clean Growth Sustainability Audit Guide not only generate the sustainability ratings automatically, but also provide the detailed analysis of the priorites that SMEs could focus on improving.

The more intelligent and AI-based CFGI Analysis tool will utilize AI to give SMEs advice to apply for discounted lending for green purposes, and also suggestions on areas they could invest on.

When the SME has reached a higher phase of sustainability, Lloyds Bank will have follow-up advanced Green Buildings Tool to assist with the calculation of investment and saving, to make the property more sustainable.

SME at the first phase of Sustainable Development

customer profile

SMEs are aware of the importance and benefits of developing sustainabily, but are facing barriers of insufficinet budget, high cost, low return on investment