Deck genial

STORYTELLING

Group 4

Index

3.Building emotional connections

2.Power of Storytelling

4.Authencity

1.Definiton

6.Different mediums

8.Conclussion

7.The Role/Tips

5.Techniques

question

Storytelling is the strategic use of narratives to effectively communicate information, engaging the audience and delivering a memorable message.

Storytelling is the use of narratives to tell a personal experience that entertain people, without any concern for coherence or relevance.

Definition

1. Definition

BegginingMiddle End

STORYTELLING

3. Resources

2. Content

Real + Fictional

• Language
• Emotions
• Visuals

POWER OF STORYTELLING

IN OUR COMMUNICATION

Empathy and Problem Solving

Persuasion and Entertainment and Enjoyment

Memory Teaching and Learning

Cultural Transmission and Identity Formation

THE IMPORTANCE OF BUILDING EMOTIONAL CONNECTORS

'Once upon a time there were three bears, who lived together in a house of their own in a wood. One of them was a little, small wee bear; one was a middle-sized bear, and the other was a great, huge bear.'

'YESTERDAY I WAS SKATING AND I BROOKE MY LEG.'

THE WAY YOU SAID A THING IS THE WAY YOUR AUDIENCE IS GOING TO FEEL IT

Authenticity

1. Why authenticity matters in storytelling?
2. How to be genuine in storytelling?
3. Avoiding common pitfalls of inauthentic storytelling

#unique voice and perspective#core values and beliefs #consistency #noexageration #transparency #honesty

#trust and credibility #deeper connections and emotional resonance #compelling and memorable

SCan Right Now

Wanna Learn More? You want real-life example?

Storytelling across different mediums

Presentations

Humans are hardwired for stories

Marketing

Written form

Problema

Narrative does much more than inform⁠—it portrays concepts

Andy Raskin

Present a complication

Present the solution

Bridge the gap

Piques your audience's interests Engages them because it keeps them hooked Work to their minds

Details Comparisons

Calls for speakers to provide a contrast between the current situation and its problem and the happy ending

+ VISUAL CONTENT

85%

Solución

In marketing is a very powerful tool because it evokes EMOTIONS and creates a CONNECTION with consumers. Consumers connect more deeply when they see themselves reflected. MasterCard's "Priceless" campaign showcased emotional and memorable experiences that could be bought with their card, emphasizing purchasing power and speaking to deeper values. https://youtu.be/XqloeDvSSgg

Use in Marketing

Modelo de negocio

Consequences

TRUST BUILDING

BRAND AUTHENTICITY

EMOTIONAL CONNECTION

HIGHER ENGAGEMENT

BRAND RECOGNITION

MEANINGFUL ASSOCIATION

Modelo de negocio

Consequences

TRUST BUILDING

BRAND AUTHENTICITY

EMOTIONAL CONNECTION

HIGHER ENGAGEMENT

BRAND RECOGNITION

MEANINGFUL ASSOCIATION

For writers...

Storytellers don’t just relay facts: they use words in a way that the reader or listener can sit inside the story itself as though they were really there.

"Process of weaving language into a concrete narrative, with the purpose of creating rich, believable experiences"

Practical Tips for Storytelling

Know your audience

Establish a clear purpose

Use Personal Experiences:

Start with a Strong Hook:

Maintain a Logical Structure:

Great examples of Storytelling

20XX

20XX

20XX

Howard Schultz

Steve Jobs

Sheryl Sandberg

Former CEO of Starbucks

COO of Facebook

Cofounder of Apple

Financiación

To sum up...

Planify

Structure

Engage

Communicate

Surprise!

Media, audience...

Timing, style

Hook, fact, question

Coherence and cohesion

Something memorable

Thanks for your attention!

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¡Que fluya la comunicación!

Con las plantillas de Genially podrás incluir recursos visuales para dejar a tu audiencia con la boca abierta. También destacar alguna frase o dato concreto que se quede grabado a fuego en la memoria de tu público e incluso embeber contenido externo que sorprenda: vídeos, fotos, audios... ¡Lo que tú quieras! ¿Necesitas más motivos para crear contenidos dinámicos? Bien: el 90% de la información que asimilamos nos llega a través de la vista y, además, retenemos un 42% más de información cuando el contenido se mueve.

• Genera experiencias con tu contenido.
• Tiene efecto WOW. Muy WOW.
• Logra que tu público recuerde el mensaje.
• Activa y sorprende a tu audiencia.