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Evaluate the success of the initiative based on key performance indicators

• Implement a system for collecting customer feedback on the new features
• Analyze return on investment from increased sales and customer satisfaction

Establish a support system for addressing technical issues

Implement smart fitting rooms and the online chatbot across all Selfridges stores

• Select a store for the initial pilot test
• Gather feedback from customers and store staff

Develop a comprehensive marketing strategy highlighting the new features

Develop a training program for store staff on utilizing smart fitting rooms and assisting customers Conduct training sessions and workshops

• Collaborate with Detego to finalize the technology integration plan
• Assess and upgrade the physical store infrastructure as needed
• Customize the chatbot to align with the brand and provide personalized assistance

Allocate budget for technology acquisition, training, and marketing.