Not sure what you're looking for? Let Sophie, your AI personal shopper, help!
Hi, I'm Sophie, your AI personal shopper, here to help you with anything you need! Do you have a Selfridges Keyholder account? This will help me understand your preferences better.
I do not have a Selfridges Keyholder account.
Yes, I have an account!
I want to understand how Sophie uses my data.
Hi, I'm Sophie, your AI personal shopper, here to help you with anything you need! Do you have a Selfridges Keyholder account? This will help me understand your preferences better.
Yes, I have an account!
Great, let's get you logged in!
Are you shopping for yourself today, or for someone else? If so, for who?
I'm looking for a Christmas gift for my mum!
That's lovely! Why don't you tell me a little bit about her? How old is she, and what items might she like to receive? Clothing, accessories, or home goods perhaps?
She's 58, and I'm thinking of getting her some jewellery.
Does she prefer silver, gold, or rose gold jewellery? Do you think she'd prefer a piece that's bigger, or more dainty? Also let me know if you have a budget in mind!
I think she'd like some dainty gold jewellery, and I'm looking to spend under £100.
Okay, thank you for all of the information. Based on what you've told me and your previous purchases, here are some things I think your mum would like! Click on them to find out more.
I don't love these, but I like the idea of a personalised gift.
Okay, thank you for all of the information. Based on what you've told me and your previous purchases, here are some things I think your mum would like! Click on them to find out more.
I don't love these, but I like the idea of a personalised gift.
Sure, let me show you some other options that you can customise as a gift! Click on them for more information.
I love the candle! Can you personalise it with her name "Sarah"?
Yes, let me input that personalisation for you.
To confirm, you are getting the Peony and Blush Suede home candle 200g by JO MALONE LONDON with personalisation "Sarah". Are you ready to checkout?
Go to checkout
Continue chat with Sophie
Continue chat with Sophie
Continue chat with Sophie
Go back to browsing
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Priyanka Sherwani
Created on February 18, 2024
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Transcript
Not sure what you're looking for? Let Sophie, your AI personal shopper, help!
Hi, I'm Sophie, your AI personal shopper, here to help you with anything you need! Do you have a Selfridges Keyholder account? This will help me understand your preferences better.
I do not have a Selfridges Keyholder account.
Yes, I have an account!
I want to understand how Sophie uses my data.
Hi, I'm Sophie, your AI personal shopper, here to help you with anything you need! Do you have a Selfridges Keyholder account? This will help me understand your preferences better.
Yes, I have an account!
Great, let's get you logged in!
Are you shopping for yourself today, or for someone else? If so, for who?
I'm looking for a Christmas gift for my mum!
That's lovely! Why don't you tell me a little bit about her? How old is she, and what items might she like to receive? Clothing, accessories, or home goods perhaps?
She's 58, and I'm thinking of getting her some jewellery.
Does she prefer silver, gold, or rose gold jewellery? Do you think she'd prefer a piece that's bigger, or more dainty? Also let me know if you have a budget in mind!
I think she'd like some dainty gold jewellery, and I'm looking to spend under £100.
Okay, thank you for all of the information. Based on what you've told me and your previous purchases, here are some things I think your mum would like! Click on them to find out more.
I don't love these, but I like the idea of a personalised gift.
Okay, thank you for all of the information. Based on what you've told me and your previous purchases, here are some things I think your mum would like! Click on them to find out more.
I don't love these, but I like the idea of a personalised gift.
Sure, let me show you some other options that you can customise as a gift! Click on them for more information.
I love the candle! Can you personalise it with her name "Sarah"?
Yes, let me input that personalisation for you.
To confirm, you are getting the Peony and Blush Suede home candle 200g by JO MALONE LONDON with personalisation "Sarah". Are you ready to checkout?
Go to checkout
Continue chat with Sophie
Continue chat with Sophie
Continue chat with Sophie
Go back to browsing