Winter Presentation
David Atlas
Created on February 16, 2024
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Transcript
Winter Wonderland Sponsor Presentation
start
Your #1 Influencer
Santa is the most influential fictional character in the world. How can you align your brand with Santa durring the Holiday Season?
Santa Claus is the Worlds Most Influential Fictional Character.
- MK Hailey
01
AboutWinter Wonderland
"We had a blast last night! Thank you so much for putting this together for Gainesville!"
Why Gainesville?
Households
60,000
Within 40 miles of Gainesville. Gainesville has a lack of family entertainment and we hope to address this.
Children
20,000
Of these 60,000 households, there are over 20,000 children, and more families are moving to Gainesville Every Year. It is one of the fastest growing cities in north Florida.
Family Entertainment Centers
Only 7
Within our 40 mile radius, only 5 are within 15 minutes of Gainesville.
Our Reach in 2023
Last year we had an awesome reach that met and exceded our expectations. We are on track to at least triple this reach in 2024
3K
Guests
Guests at the park, Directly interacting with our sponsor's products and media.
160k
Impressions
on social media for our 2023 season, across Facebook and Instagram
"We had a great time when we came, Thank you for bringing this to town!"
02
NEWTHIS YEAR
Constant Improvement
In 2024 we are bringing a TON of new attractions and offerings to Winter Wonderland Gainesville.
NEW Food and Beverage
Social Sharing Screen
Interactive Shows
Live Entertainment
New Characters
New Retail
Interactive animated video character experiance!
Frosty The Showman
We are building a snowball fight arena, with real snowballs!
Snowball Fight!
Ringtoss and Knockdown, Provides activities for more age ranges
Carnival Games
Edutainment activity for children to explore the park
Elf Training Academy
03
Where are we Going?
Year Round Adventure Park
Main Enterance
Adventure Village
A Site for Year Round Adventures...
Creating this story driven adventure park gives our community a place to go year round for children and adults to experiance compelling stories and activities.
Our Communty needs more spaces for exploration and compelling activities year round. Our site will allow that year round adventure for our children and families to enjoy.
Annual Events
3 major events will puncuate the year and create fresh stories for our guests to enjoy!
Winter Wonderland
01
Winter Wonderland is our flagship event, the medival village design will make a timeless backdrop for this magical annual event.
Halloween Adventure
02
An annual Family Friendly Halloween Event for our community. it will feature live entertainment, Childrens Activities and a Haunted House for the older kids and adults.
Pirate Invasion!
03
Florida has a long history with pirates and our park will provide and incredible location to enjoy swashbuckling summer entertainment!
04
Working With Santa Claus
Santa Claus is the Worlds Most Influential Fictional Character.
- MK Hailey
Santa Claus, with his universal appeal and positive emotions, can elevate any brand by creating memorable iconography and leveraging seasonal relevance during the festive season.
Your #1 Infuencer
Universal Appeal: Santa transcends cultural boundaries. His image is recognized globally, making him relatable to diverse audiences. Associating with Santa creates an instant connection.
Positive Emotions: Santa embodies joy, generosity, and warmth. Brands linked to Santa evoke feelings of happiness, nostalgia, and goodwill. Customers associate these positive emotions with your brand.
Customers subconsciously connect Santa with gift-giving, making them more receptive to brand messages