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Impact of advertising in children and teens

Vic Pereira

Created on February 14, 2024

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Transcript

Impact of advertising in children and teens

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Work made by: Vicente Pereira

Index

1.

5.

Ethics in Advertising to Children

Introduction

2.

6.

Educational Media Literacy

Psychological Effects

Consumerism and Materialism

3.

7.

Impact on Family Dynamics

4.

8.

Social Media Influence

Conclusion

Introduction

In an era of digital saturation, children and teens, with their vulnerable minds, are targeted by an extended reach of the advertising industry, exposing them to over 4,000 daily ads in the US. This vividly illustrates the pervasive influence of advertising across various digital platforms, shaping young minds beyond traditional commercials. .

01

Emotional Impact

Psychological Effects

02

Formation of Self-Esteem

03

Impact on Decision-Making

1. Interactivity

Consumerism and Materialism

In the digital age, advertising plays a pivotal role in shaping the consumer landscape for the younger generation, influencing not only what they buy but also how they perceive the very essence of happiness and success.

2. Animation

3. Creativity

Social Media Influence

In the interconnected realm of social media, children and teens find themselves in the middle of a dynamic landscape shaped by influencers and digital platforms. Understanding the influence of social media on their preferences unveils a complex interplay of digital dynamics.

01

Online Privacy and Data Collection

Ethics in Advertising to Children

02

Advertising of Unhealthy Products

Educational Media Literacy

In an era dominated by digital media, equipping children and teens with the tools to critically analyze advertisements is crucial. Three key areas of exploration emerge, each emphasizing the importance of educational media literacy.

Impact on Family Dynamics

Understanding the multifaceted impact of advertising on family dynamics requires a collaborative approach. By recognizing the roles of parents, educators, and implementing strategic measures, families can navigate the complexities of advertising influence while upholding shared values and fostering healthy relationships within the household.

Conclusion

In summary, the influence of advertising on young people is multifaceted, involving psychological, social, and ethical factors. Although advertising impacts their choices and actions, a comprehensive strategy including education, ethics, and cooperation between parents and educators is crucial. With awareness, critical thinking, and a dedication to common principles, we can empower children to interact with advertising in a manner that protects their welfare and encourages a well-rounded, informed, and resilient perspective on life.