SWOT PRO

Google Cloud Partnership

MyWaitrose App

Netcore UNBXD Partnership

Scan&Go Shopping

Current Adoption of Technology

Netcore UNBXD

• Suite of AI-driven tools
• Tracks past customer buying patterns and behaviours, including their search/browsing
• Allows Waitrose to harness data to recommend products to existing customers based on their favourite brands or cuisines
• The partnership has already seen major improvement in customer satisfaction through their search feature, providing more personalised results

Scan & Go Shopping

• First supermarket to roll out a 'Scan & Go' shopping technology in 1988
• Zebra Technologies provides Waitrose with MC18 Personal Shopper Devices which allow customers to scan the barcodes on their products to add them to the cart
• The User is then required to scan the 'End Shop' barcode at Self Checkout
• This process is also available via the MyWaitrose App

MyWaitrose

Capabilities Include:

• Can make online orders through the app by adding items to your shopping trolley
• Can connect the myWaitrose card to the app to collect points and redeem vouchers on certain products
• 'Scan Pay Go': scan barcodes through the app while shopping and can checkout via the app
• Able to browse products via dietary preferences, occasions, and product category

Google Cloud

• Strategic £100 million partnership with Google Cloud for the next 5 years (2023 start)
• The organization's technology will transition to Google Cloud for enhanced AI and machine learning, leading to increased productivity and better use of data insights to create products and services, including personalized vouchers
• This is part of their new Partnerhip Data Platform (PDP)