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Strength

Elena Lee

Created on February 12, 2024

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Key Strengths of Pearson

Strong financial performance and potential to grow profitably

Wide range of products

Strong brand recognition

Wide range of digital products

Acquired Mondly in 2022

Allows Pearson to enter the Online Self-Study language learning space and form personal relationships with language learners globally

Digital growth is one of Pearson's -non financial KPIs

Underlying growth was up by 9% in 2022 from 2021

Acquired Credly in 2022

By moving most of their services and products online and expanding their product portfolio, Pearson ensures that it keeps up with the market trend of increasing use of technology in education to remain competitive.

Platform for organisations to issue and manage digital credentials, to help employers make better human capital management decisions.

Strong brand recognition

Large consumer base

160m

Consumers who utilised a Pearson product or service within a stated period.

Total

15m

Monetised consumers where Pearson holds identifying information provided by the user (e.g. registered for the product / registered for an account)

Paid registered

Global presence in

200

countries

By increasing direct-to-consumer offerings such as Mondly and Pearson+, Pearson is able to gain valuable insights about usage to help keep pace with changing customer expectations.

Pearson is the largest market player in the Testing and Educational Support in the US

Pearson is the largest market player in Online Education and Training in the UK.

Strong financial performance and potential to grow profitably

Underlying sales growth of

5%

in 2023

Adjusted operating profit of

£570m

Assessments and Qualifications remain Pearson's most profitable division while English Language Learning demonstrated the highest growth in 2022

in line with increasing market demand for upskilling and English language

53.5%

of Testing and Educational Support industry revenue in the US is generated through the development and administration of various English language, professional and clinical exams.

20%

of the UK workforce will be significantly under-skilled for their jobs by 2030

Pearson gathered from the 4.8 million Pearson+ Channels registered users that they have engaged in nearly minutes of video content

2m