FILM PRESENTATION

Ayat, KHrystyna, Vanaja and Marie

present

Bollywood

Behind the cameras

What challenges is Bollywood facing, and how does the Indian film industry address them?

Introduction

I) MUMBAI : FROM LOCAL ORIGINS TO INTERNATIONAL IMPACT

a) Origins b) South /North C)International impact

II) BOLLYWOOD UNDER THE SPOTLIGHT OF CRITICISM

a) Underrepresention in Bollywood b) Women’s place in Bollywood c) Bollywood : a propaganda tool

IIII) BOLLYWOOD ADAPTS TO THE COMPETITION a) An industry weakened by competition b) The new Bollywood wave

I. Mumbai: From Local Origins to International Impact

A) The name AND where it came from?

The old name of the city Mumbai

Hollywood, california, USA

I. Mumbai: From Local Origins to International Impact

A) The name AND where it came from?

I. Mumbai: From Local Origins to International Impact

A) The name AND where it came from?

People involved in the filmmaking process for Bollywood.

I. Mumbai: From Local Origins to International Impact

B) film Diversity between North and South India

Diversity of languages in India

Source: Wikipedia. Languages of India

B) film Diversity between North and South India

North india Film "ginny weds sunny" (2020). romantic comedy films.

South india Film "Alif" (2017). It TELLS about education for minorities.

I. Mumbai: From Local Origins to International Impact

C) Internatonal impact

INDIAN DIASPORA AROUND THE WORLD

Source: Crown Relocations

C) INTERNATIONAL IMPACT

DIwali is the festival of lights

Today Leicester's Diwali attract a diverse range of people to Leicester ,

Aerial view of Belgrave road Diwali celebrations in 2015

Source : The Strory of Leicester

C) INTERNATIONAL IMPACT

Indian Movie screened at the Cannes , 2023

Deepika Padukone , Festiva of Cannes , 2022

C) INTERNATIONAL IMPACT

Collaboration on movie like Slumdog Millionaire , 2009

Netflix: : range of Bollywood movies , 2023

II/ Bollywood under the spotlight of criticism A) The invisible

Source : times of india, 2018

II) Bollywood under the spotlight of criticism A) The invisible

II) Inclusion and representation of minorities b) The invisible

"In India, there are plenty of advertisements saying, 'Your skin will become lighter in a week. So, I used these creams when I was young.' Worse, shortly after, she even took part in an advertisement praising the merits of a similar product. 'I portrayed that young girl so unsure of herself. And when I saw that ad, I thought, 'Oh, damn! What have I done?' And I began to take pride in my appearance and love the tones of my skin."

Priyanka Chopra source : rtl

https://www.youtube.com/watch?v=0kqd9zaI698

II) BOLLYWoOD UNDER THE SPOTLIGHT OF CRITICISM

B) Women's place in Bollywood

Secondary roles

• 7% of leading Bollywood roles were female and rising to 11.9% by 2015-2017
• 32% of male characters are doctors, compared to only 3% of females

Women as an ideal

• Fair-skinned, slim

• docile, submissive to men, dreaming of motherhood

Godness Savitri saves her husband from a demon because of her unwavering devotion to him

II) BOLLYWOOD UNDER THE SPOTLIGHT OF CRITICISM

B) Women's place in Bollywood

#MeToo Movement gaining India in 2018 after Tanushree Dutta accused Nana Patekar of harassment

A case closed even with witnesses

Former Hollywood producer Harvey Weinstein convicted for rape

Journalist Janice Sequeira has corroborated the violence from that day, in a Twitter thread

Actor Nana Patekar

Tanushree Dutta Indian actress, model and beauty pageant titleholder who won Femina Miss India Universe 2004

II) BOLLYWOOD UNDER THE SPOTLIGHT OF CRITICISM

B) Women's place in Bollywood

“She behaved in a completely unacceptable manner. She was informed before hand that the song is an item number, but once we began shooting she stated to object to certain dance moves that involved the dancers and the lead actor Nana Patekar to touch her, which she was not comfortable with.”

Film’s Producer, Sami Siddiqui about Dutta, in 2018

"Should I tell you the truth? I feel that day she was on her periods" Sami Siddiqui, from an interview on TIMES NOW, 2018, about Dutta's accusations

II) BOLLYWOOD UNDER THE SPOTLIGHT OF CRITICISM

Some progress

B) Women's place in Bollywood

My manager, she said, ‘Listen, babe, this is the way this place is. He’s a big director and no one talks about this stuff. Get used to it.’” by Karimi’s former manager

Actress Mandena Karimi

“Everyone I met would say, ‘Mandana, what happened to you? You used to be so good and professional, but I heard you caused so much trouble on the set of Kyaa Kool Hain Hum!’” Karimi said.

C) BOLLYWOOD : A propaganda TOOL

Mainstream cinema : cinéma populaire : refers to widely popular films produced by major studios for mass audiences, often characterized by conventional storytelling, familiar genres, and broad appeal.

Narendra Modi, Prime Minister of India since 2014

C) BOLLYWOOD : A PROPAGANDA TOOL

RELIGIONS in india

79%

of Hindus

15%

of Muslims

6%

of Christians, Sikhs, Buddhists and Jains

Source : BBC News , 2021

C) BOLLYWOOD : A PROPAGANDA TOOL

Bharatiya Janata Party (BJP): a major political party in India with a platform centered around Hindu nationalism, social conservatism,

C) BOLLYWOOD : A PROPAGANDA TOOL

Produced by Vivek Agnihothri

"According to the makers of The Kashmir Files, the film has grossed $1.5 million in the first week of the release outside India." Forbes , 2022

The Kashmire Files , 2022

C) BOLLYWOOD : A PROPAGANDA TOOL

C) BOLLYWOOD : A PROPAGANDA TOOL

Tripura Chief Minister Biplab Kumar Deb and Chief Minister Basavaraj Bommai said hat the state government would make the screening of 'The Kashmir Files' tax-free on March 14.

C) BOLLYWOOD : A PROPAGANDA TOOL

"Rip out their hearts"

" I want to tell to all my Hindus Brothers to be cautious keep their distance from them (Muslims)", An interview after the screening of the movie

"The mosque needs to be destroyed "

C) BOLLYWOOD : A PROPAGANDA TOOL

" For me it's not about a movie. For me it's important to present the truth in the right manner . It's good for our country. At this time it's now the responsibility of people who have been living for truth to stand for truth. I hope all will fulfill their responsibility", Narendra Modi at BJP Parliamentary Party meeting, March 2022

C) BOLLYWOOD : A PROPAGANDA TOOL

Decrease of 30 % in Box office

C) BOLLYWOOD : A PROPAGANDA TOOL

III) Bollywood adapts to the competition

A) An industry weakened by competition

Kollywood

Tollywood

• Kollywood comes from Kodambakkam, a suburb of the city of Chennai, in the southeast, and produces films in Tamil

• Tollywood refers to Telugu, one of the languages spoken in the southern part of the country.

• As of 2021, Telugu cinema is the largest film industry in India in terms of box-office. Telugu films sold 23.3 crore (233 million) tickets in 2022, the highest among various film industries in India.

Languages spoken in India

III) Bollywood adapts to the competition

A) An industry weakened by competition

• a 2022 Indian Telugu-language film
• Take place during British colonisation in India
• Directed by S. S. Rajamouli
• Produced by D. V. V. Danayya

Oscar and golden globes 2023 for best original song

III) Bollywood adapts to the competition

A) An industry weakened by competition

• Winner of the Oscar for best documentary short film.
• Produced by Kartiki Gonsalves

streaming platforms

According to consultancy firm Pwc’s streaming market is expected to grow 31% from 2019 to 2024, with revenues reaching $2.7 billion. Whereas Cinema revenues are estimated to decline by 2.6% in the same period.

According to the guardian 77% of movies that came out in 2021 were a flop, during that same time streaming platforms are used by a quarter of India’s 1.4 billion people

The Elephant Whisperers a Netflix production

III) Bollywood adapts to the competition

B) The new Bollywood wave

At her first therapy

III) Bollywood adapts to the competition

B) The new Bollywood wave

B) The new Bollywood wave

A Révolution ?

géoconfluence

Questions

• Do you think Bollywood has the potential to empower India ?

• With the rise of streaming platforms and the emergence of independent cinemas (Kollywood and Tollywood), do you think Bollywood is witnessing its last moments ?