NDRC recap 2nd part
Bérengère Soulas
Created on February 10, 2024
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Transcript
Part 2
Sales pitch
1. Paraphraser la situation
a. JOB TITLE I am a salespersonI work as a salesperson
b. Company
I work for
Samsung
c. Objectif
I need to convince this customer to buy this product
2. Analyser la situation
ATTENTES PAR RAPPORT A - l'âge- le niveau de vie- le style de vie
a. la cible
adjectifs (description)
B. LE PRODUIT
This product is RELIABLE / PRACTICALUSP
C. LE PRIX
BundlingCompetitive price / Penetrative pricingCharm pricing
to save time/moneyto improve quality/comfort personalisation
D. lE GAIN pour le client
I WOULD SAY THAT...
STYLE INDIRECT
GOOD LUCK