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Transcript
Presentation
Sarvesh MEENOWASteven FOULONAnthony BIELErwan BLINIERE
Implementation of Machine Learning Modeling
Focus on Leather good
Proportion of items bought by women in 2022 in Leather good
88%
Proportion of items bought by women in 2022
73%
2022-2023 Trend
Items bought
-11%
KPI : Items bought
Profile with the Most Potential
-25 %
38%
[24,35[
[50,65[
-18 %
-16 %
37%
34%
21%
18%
26%
26%
2022
2023
Items bought 2022-2023
-12%
Items bought2022-2023
-17%
Focus on Women
Focus on Leather good
2022
2023
2022
2023
2022
2023
[24,35[
[50,65[
LG Accessories
City bags
-30 %
22%
19%
52%
46%
63%
56%
Marketing strategy
Marketing strategy :
- 50 to 65 years Women
- City bags
Collaboration with Kim-Hye-Soo Platform uses :
- Magazine : (W Korea, Korea vogue)
- Display OOH
Marketing strategy :
- 24 to 35 years Women
- LG Accessories
Collaboration with Blackpink Platform uses :