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Created on February 9, 2024

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Transcript

Presentation

Sarvesh MEENOWA Steven FOULON Anthony BIEL Erwan BLINIERE

Implementation of Machine Learning Modeling

Profile with the Most Potential

KPI : Items bought

Focus on Leather good

Focus on Women

2022-2023 Trend

-12%

88%

73%

-11%

-17%

Items bought 2022-2023

Proportion of items bought by women in 2022 in Leather good

Proportion of items bought by women in 2022

Items bought2022-2023

Items bought

City bags

Focus on Leather good

LG Accessories

-16 %

-30 %

-25 %

-18 %

26%

26%

18%

38%

22%

34%

63%

52%

46%

19%

56%

2022

2023

2023

2022

2022

2022

2023

2023

[24,35[

[50,65[

[24,35[

[50,65[

37%

21%

Marketing strategy

Marketing strategy :

  • 50 to 65 years Women
  • City bags

Collaboration with Kim-Hye-Soo Platform uses :

    • Magazine : (W Korea, Korea vogue)
    • Display OOH

Collaboration with Blackpink Platform uses :

Marketing strategy :

  • 24 to 35 years Women
  • LG Accessories