Advantage+

Advantage+ Catalog Ads

In Meta

Summary

Meta Advantage+ Catalog Ads (formerly: Dynamic Ads) make it possible to automatically deliver relevant product recommendations to them based on a person 's interests, intentions or actions . You can create a catalog of all your products and a campaign that drives sales on your website or app. As soon as someone signals interest in an item from your catalog, Meta dynamically generates an ad for that person and automatically serves it on mobile, tablet or desktop. Signals are generated from Pixel Data Advantage+ Catalog Ads look like other Single Image Ads, Carousel Ads or Collection Ads on Facebook, Instagram or the Audience Network.

Index

What Advantage+ ads are

Why it's beneficial to create them

How to create them

Requirements

Advantage+ in Ads Manager

What is Advantage+

Meta Advantage+ Catalog Ads automatically deliver relevant product recommendations based on a person 's interests, intentions or actions .You can run these ads with the goals of revenue , app promotion , interactions , leads , and traffic . Advantage+ Broad Audience Catalog Ads reach potential customers who have not yet purchased from your company or visited your website, but may have expressed general interest in the products or services you offer. Advantage+ Catalog Ads for retargeting reach customers who have expressed interest in specific products on your website or app and encourage them to complete the purchase process.

Benefits of Advantage+ Ads

• Personalized: Advantage+ Catalog Ads automatically deliver relevant content and ads to consumers based on their behavior and interests.

• Continuous: Advantage+ Catalog Ads offer automated campaigns that continuously optimize and promote all of your items without you having to configure each individual ad.

• Retargeting: Remind customers who visited your website or mobile app about the items they viewed but didn't purchase.

• Attract new customers: Use broad audience targeting to reach people who have shown interest in your products (or similar products) - even if they haven't visited your website or app yet.

• Organic Reconsideration: To encourage users to return to your catalog, product details from your advertising campaign can be displayed organically.

Create Advantage+ Catalog Ads

Go to Meta Ads Manager

Create your campaign

Select your catalog

Select goal

Select + Create .

Publish campaign

Requirements for Advantage+

• You need a Catalog

• You need a FB Pixel on you website

• If it's an app, install the Facebook SDK in your mobile app.These tools show you in detail how people view and interact with your products.Set up required Facebook SDK app events for Dynamic Ads.

Advantage+ Catalog Ads

In Adsmanager

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