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La Newsletter

Giovanni Spadaro

Created on February 8, 2024

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LA NEWSLETTERCOME MEZZO PER RENDERE CONSAPEVOLI

SENZA LA FORMAZIONE NON SI SCEGLIE!

FORMARE sull’importanza di alcune azioni di marketing può portare ad un’azione CONSAPEVOLE. Inviare periodicamente Newsletter per INFORMARE ed EDUCARE permette che le scelte siano CONSAPEVOLI e dettate dalla voglia di fare sempre MEGLIO!

VALORI NEWSLETTER

04 · Ruolo della Newsletter

01 · Problema

05 · Strategia per incentivare all'azione

02 · Le Newsletter come strumenti efficaci di marketing Educativo

06 · Metriche e Analisi

03 · Importanza di acquisti consapevoli

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PROBLEMA

Mancanza di consapevolezza e responsabilità nell'acquisto degli strumenti di marketing da parte degli affiliati.Spesso, questi investono in strumenti senza comprendere appieno i propri bisogni e obiettivi aziendali. Ciò porta a uno spreco di risorse e a strategie omogenee poco efficaci. Affrontare questa problematica richiede un cambiamento culturale, promuovendo una maggiore consapevolezza e fornendo supporto e formazione agli affiliati per aiutarli a prendere decisioni più consapevoli e responsabili. Solo così potremo massimizzare il potenziale della nostra rete affiliata.

UTILIZZO DELLA NEWSLETTER

Le Newsletter offrono un mezzo per condividere contenuti educativi e formativi di valore. 1- Comunicazione diretta: con la rete Affiliata, tutti ricevono le stesse informazioni senza dostorsioni o fraintendimenti 2- Aggiornamenti: Lato Direzione, possiamo aggiornare costantemente la rete affiliata delle azioni di marketing, promozioni prodotti o altre informazioni utili 3- Formazione: Fornire Istruzioni, consigli, Best Practice sulla migliore implementazione delle strategie di marketing proposte. Questo aiuta a garantire che gli affiliati siano formati e consapevoli delle migliori pratiche 4- Motivazione: utilizzare le Newsletter per motivare e coinvolgere la rete, condividendo statistiche e testimonianze di successo.

STRUTTURA NEWSLETTER

GADGET

COUPON/VOUCHER

SCHEDA GMB

1- L'Importanza del GADGET nel Marketing

1- L'importanza del Coupon nel Marketing

1- L'importanza di una SCHEDA GMB

2- Elementi Chiave di una Scheda GMB

2- Tipologie di promozioni in base all'obiettivo

2- Basso valore / Alto Impatto: il GADGET GIUSTO

3- L'importanza delle foto e come farle

3- L'importanza del monitoraggio e dell'Analisi e dello studio del prodotto

3- L'importanza del modo in cui veicolare il Gadget

4- L'importanza delle recensioni

4- Spunti ed esempi di GADGET in base all'OBIETTIVO

PROMO COUPON

PROMO KIT RECENSIONI

PROMO GADGET

STRUTTURA NEWSLETTER

BRAND AWARNESS

REPORT

ANALISI

1- L'Importanza di un Network

1- Report su GMB con analisi e classifica

1- L'importanza dELL'ANALISI dei dati

2- La credibilità passa da Standard visivi comuni

REPORT GMB + CLASSIFICA

2- L'importanza dello studio del processo per avere i dati

3- Avere un'immagine coerente con il Network

3- Il ritorno dell'investimento

GUIDA ALLA BRAND IDENTITY VETROCAR

INCENTIVAZIONE A FORNIRE DATI

STRUTTURA NEWSLETTER

NOVITA' GADGET

gestione del cliente

1-Stimolare l'Affiliato con Nuovi Gadget e come sfruttarli

1-Quanto impatta una buona gestione del Cliente

2- Progetti con obiettivi chiari e spiegazioni su come ottimizzare il Gadget

2- L'Azienda mette al centro il cliente

INCENTIVAZIONE A FORNIRE DATI

BEST PRACTICE NELLA GESTIONE DEL CLIENTE

PRODUCT/SERVICES

Contextualize your topic with a subtitle

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PRODUCT/SERVICES

VALUE

Company

Team

PERSONAL

They help to break the monotony.

They illustrate what you want to say.

They allow you to add additional info.

I’m an awesome subtitle, ideal for giving more context about the topic at hand

market

TARGET MARKET AND POTENTIAL

Write an awesome title

Use this space to briefly describe your graph and its evolution. Statistics transmit professionalism and a greater sense of truth. Try to also always include the source. To highlight super relevant info. 90% of the information we assimilate is received through sight.

+info

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market

TARGET MARKET AND POTENTIAL

$2,3B

Total available market

tam

$24,9M

Serviceable available market

sam

$15M

Serviceable obtainable market

som

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market

COMPETITORS

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market

Competitive advantage / differential value

easy to use

Competitor Name

Your solution

INEFFICIENT

efficient

Competitor Name

Competitor Name

difficult to use

business model

Contextualize your topic

Write anawesome title

$2M

$22,345

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.

With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!

$3.567

$250K

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.

If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

+info

business model

BENEFIT

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business model

Go to Market

Write an awesome title

Write anawesome title

Write an awesome title

Make sure your audience remembers the message.
It’s got the Wow effect. Very Wow.
Generate experiences with your content.

Write an awesome title

Write an awesome title

Write an awesome title

Measure results and experiment.
Activate and surprise your audience.
It’s ordered, hierarchical, and structured.

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business model

Go to Market

COUNTRY

COUNTRY

COUNTRY

Contextualize your topic

Contextualize your topic

Contextualize your topic

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business model

GTM STRATEGY

MINIMUM VALUE PRODUCT

REFINED PLATFORM

USER GROWTH

20XX

20XX

20XX

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current status

TRACTION

QUALITY AND OPERATIONS

FINANCING

GROWTH

4,9/5

Contextualize your topic

Contextualize your topic

10-15%

Seed round

$500.000

Contextualize your topic

Contextualize your topic

/GMV

20%

/Growth

>70 variables

80K/month

$50K

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/Sales

current status

CURRENT CUSTOMERS

team

Structure your content

Name Surname

Name Surname

Name Surname

Name Surname

Help them to be better so that your team helps you.

And usetheir strengths.

To manage a team, you have to listen.

Involve them in the different objectives.

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team

Structure your content

Name Surname

Name Surname

Name Surname

Profile

Profile

Profile

Name Surname

Name Surname

Name Surname

Job title

Job title

Job title

Name Surname

Name Surname

Name Surname

Qualifications

Qualifications

Qualifications

FINANcing

Contextualize your topic

THE ALLOCATION

THE A ROUND

$3-4M

30%

Use this space to briefly describe your graph and its evolution.

30%

>2.6M

40%

To highlight super relevant info. 90% of the information we assimilate is received through sight.

FINANcing

FUTURE FINANCES

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FINANCing

Awesome timeline, step by step

apr 20XX

mar 20XX

Jan 20XX

feb 20XX

Step 4

Step 3

Step 1

Step 2

And for you to wow your audience.

The important thing is for everything to be suitable for the topic.

You can add interactivity to your timeline.

And animations to make it fun.

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FINANCing

Awesome timeline, step by step

AuG 20XX

jul 20XX

may 20XX

jun 20XX

Phase 4

Phase 3

Phase 1

Phase 2

And add toppings: interactivity and animation.

Turn numbers into a story with a graph.

Icons are always a good ally.

Telling stories with an order and a hierarchy is fundamental.

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FINANCing

Awesome timeline, step by step

dec 20XX

nov 20XX

sep 20XX

oct 20XX

Step 4

Step 3

Step 1

Step 2

And for you to wow your audience.

The important thing is for everything to be suitable for the topic.

You can add interactivity to your timeline.

And animations to make it fun.

I’m an awesome subtitle, ideal for giving more context about the topic at hand

Company Name

111222333

name@mail.com

Genially 00, 2ºA 00000 interactivity (Data)