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La Newsletter
Giovanni Spadaro
Created on February 8, 2024
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Transcript
LA NEWSLETTERCOME MEZZO PER RENDERE CONSAPEVOLI
SENZA LA FORMAZIONE NON SI SCEGLIE!
FORMARE sull’importanza di alcune azioni di marketing può portare ad un’azione CONSAPEVOLE. Inviare periodicamente Newsletter per INFORMARE ed EDUCARE permette che le scelte siano CONSAPEVOLI e dettate dalla voglia di fare sempre MEGLIO!
VALORI NEWSLETTER
04 · Ruolo della Newsletter
01 · Problema
05 · Strategia per incentivare all'azione
02 · Le Newsletter come strumenti efficaci di marketing Educativo
06 · Metriche e Analisi
03 · Importanza di acquisti consapevoli
I’m an awesome subtitle, ideal for giving more context about the topic at hand
PROBLEMA
Mancanza di consapevolezza e responsabilità nell'acquisto degli strumenti di marketing da parte degli affiliati.Spesso, questi investono in strumenti senza comprendere appieno i propri bisogni e obiettivi aziendali. Ciò porta a uno spreco di risorse e a strategie omogenee poco efficaci. Affrontare questa problematica richiede un cambiamento culturale, promuovendo una maggiore consapevolezza e fornendo supporto e formazione agli affiliati per aiutarli a prendere decisioni più consapevoli e responsabili. Solo così potremo massimizzare il potenziale della nostra rete affiliata.
UTILIZZO DELLA NEWSLETTER
Le Newsletter offrono un mezzo per condividere contenuti educativi e formativi di valore. 1- Comunicazione diretta: con la rete Affiliata, tutti ricevono le stesse informazioni senza dostorsioni o fraintendimenti 2- Aggiornamenti: Lato Direzione, possiamo aggiornare costantemente la rete affiliata delle azioni di marketing, promozioni prodotti o altre informazioni utili 3- Formazione: Fornire Istruzioni, consigli, Best Practice sulla migliore implementazione delle strategie di marketing proposte. Questo aiuta a garantire che gli affiliati siano formati e consapevoli delle migliori pratiche 4- Motivazione: utilizzare le Newsletter per motivare e coinvolgere la rete, condividendo statistiche e testimonianze di successo.
STRUTTURA NEWSLETTER
GADGET
COUPON/VOUCHER
SCHEDA GMB
1- L'Importanza del GADGET nel Marketing
1- L'importanza del Coupon nel Marketing
1- L'importanza di una SCHEDA GMB
2- Elementi Chiave di una Scheda GMB
2- Tipologie di promozioni in base all'obiettivo
2- Basso valore / Alto Impatto: il GADGET GIUSTO
3- L'importanza delle foto e come farle
3- L'importanza del monitoraggio e dell'Analisi e dello studio del prodotto
3- L'importanza del modo in cui veicolare il Gadget
4- L'importanza delle recensioni
4- Spunti ed esempi di GADGET in base all'OBIETTIVO
PROMO COUPON
PROMO KIT RECENSIONI
PROMO GADGET
STRUTTURA NEWSLETTER
BRAND AWARNESS
REPORT
ANALISI
1- L'Importanza di un Network
1- Report su GMB con analisi e classifica
1- L'importanza dELL'ANALISI dei dati
2- La credibilità passa da Standard visivi comuni
REPORT GMB + CLASSIFICA
2- L'importanza dello studio del processo per avere i dati
3- Avere un'immagine coerente con il Network
3- Il ritorno dell'investimento
GUIDA ALLA BRAND IDENTITY VETROCAR
INCENTIVAZIONE A FORNIRE DATI
STRUTTURA NEWSLETTER
NOVITA' GADGET
gestione del cliente
1-Stimolare l'Affiliato con Nuovi Gadget e come sfruttarli
1-Quanto impatta una buona gestione del Cliente
2- Progetti con obiettivi chiari e spiegazioni su come ottimizzare il Gadget
2- L'Azienda mette al centro il cliente
INCENTIVAZIONE A FORNIRE DATI
BEST PRACTICE NELLA GESTIONE DEL CLIENTE
PRODUCT/SERVICES
Contextualize your topic with a subtitle
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PRODUCT/SERVICES
VALUE
Company
Team
PERSONAL
They help to break the monotony.
They illustrate what you want to say.
They allow you to add additional info.
I’m an awesome subtitle, ideal for giving more context about the topic at hand
market
TARGET MARKET AND POTENTIAL
Write an awesome title
Use this space to briefly describe your graph and its evolution. Statistics transmit professionalism and a greater sense of truth. Try to also always include the source. To highlight super relevant info. 90% of the information we assimilate is received through sight.
+info
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market
TARGET MARKET AND POTENTIAL
$2,3B
Total available market
tam
$24,9M
Serviceable available market
sam
$15M
Serviceable obtainable market
som
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market
COMPETITORS
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market
Competitive advantage / differential value
easy to use
Competitor Name
Your solution
INEFFICIENT
efficient
Competitor Name
Competitor Name
difficult to use
business model
Contextualize your topic
Write anawesome title
$2M
$22,345
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.
You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
$3.567
$250K
You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.
If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!
+info
business model
BENEFIT
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business model
Go to Market
Write an awesome title
Write anawesome title
Write an awesome title
Make sure your audience remembers the message.
It’s got the Wow effect. Very Wow.
Generate experiences with your content.
Write an awesome title
Write an awesome title
Write an awesome title
Measure results and experiment.
Activate and surprise your audience.
It’s ordered, hierarchical, and structured.
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business model
Go to Market
COUNTRY
COUNTRY
COUNTRY
Contextualize your topic
Contextualize your topic
Contextualize your topic
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business model
GTM STRATEGY
MINIMUM VALUE PRODUCT
REFINED PLATFORM
USER GROWTH
20XX
20XX
20XX
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current status
TRACTION
QUALITY AND OPERATIONS
FINANCING
GROWTH
4,9/5
Contextualize your topic
Contextualize your topic
10-15%
Seed round
$500.000
Contextualize your topic
Contextualize your topic
/GMV
20%
/Growth
>70 variables
80K/month
$50K
Contextualize your topic
Contextualize your topic
/Sales
current status
CURRENT CUSTOMERS
team
Structure your content
Name Surname
Name Surname
Name Surname
Name Surname
Help them to be better so that your team helps you.
And usetheir strengths.
To manage a team, you have to listen.
Involve them in the different objectives.
I’m an awesome subtitle, ideal for giving more context about the topic at hand
team
Structure your content
Name Surname
Name Surname
Name Surname
Profile
Profile
Profile
Name Surname
Name Surname
Name Surname
Job title
Job title
Job title
Name Surname
Name Surname
Name Surname
Qualifications
Qualifications
Qualifications
FINANcing
Contextualize your topic
THE ALLOCATION
THE A ROUND
$3-4M
30%
Use this space to briefly describe your graph and its evolution.
30%
>2.6M
40%
To highlight super relevant info. 90% of the information we assimilate is received through sight.
FINANcing
FUTURE FINANCES
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FINANCing
Awesome timeline, step by step
apr 20XX
mar 20XX
Jan 20XX
feb 20XX
Step 4
Step 3
Step 1
Step 2
And for you to wow your audience.
The important thing is for everything to be suitable for the topic.
You can add interactivity to your timeline.
And animations to make it fun.
I’m an awesome subtitle, ideal for giving more context about the topic at hand
FINANCing
Awesome timeline, step by step
AuG 20XX
jul 20XX
may 20XX
jun 20XX
Phase 4
Phase 3
Phase 1
Phase 2
And add toppings: interactivity and animation.
Turn numbers into a story with a graph.
Icons are always a good ally.
Telling stories with an order and a hierarchy is fundamental.
I’m an awesome subtitle, ideal for giving more context about the topic at hand
FINANCing
Awesome timeline, step by step
dec 20XX
nov 20XX
sep 20XX
oct 20XX
Step 4
Step 3
Step 1
Step 2
And for you to wow your audience.
The important thing is for everything to be suitable for the topic.
You can add interactivity to your timeline.
And animations to make it fun.
I’m an awesome subtitle, ideal for giving more context about the topic at hand
Company Name
111222333
name@mail.com
Genially 00, 2ºA 00000 interactivity (Data)