La Newsletter
Giovanni Spadaro
Created on February 8, 2024
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Transcript
LA NEWSLETTERCOME MEZZO PER RENDERE CONSAPEVOLI
FORMARE sull’importanza di alcune azioni di marketing può portare ad un’azione CONSAPEVOLE.Inviare periodicamente Newsletter per INFORMARE ed EDUCARE permette che le scelte siano CONSAPEVOLI e dettate dalla voglia di fare sempre MEGLIO!
SENZA LA FORMAZIONE NON SI SCEGLIE!
06 · Metriche e Analisi
05 · Strategia per incentivare all'azione
04 · Ruolo della Newsletter
03 · Importanza di acquisti consapevoli
02 · Le Newsletter come strumenti efficaci di marketing Educativo
01 · Problema
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VALORI NEWSLETTER
Mancanza di consapevolezza e responsabilità nell'acquisto degli strumenti di marketing da parte degli affiliati.Spesso, questi investono in strumenti senza comprendere appieno i propri bisogni e obiettivi aziendali.Ciò porta a uno spreco di risorse e a strategie omogenee poco efficaci.Affrontare questa problematica richiede un cambiamento culturale, promuovendo una maggiore consapevolezza e fornendo supporto e formazione agli affiliati per aiutarli a prendere decisioni più consapevoli e responsabili.Solo così potremo massimizzare il potenziale della nostra rete affiliata.
PROBLEMA
Le Newsletter offrono un mezzo per condividere contenuti educativi e formativi di valore. 1- Comunicazione diretta: con la rete Affiliata, tutti ricevono le stesse informazioni senza dostorsioni o fraintendimenti2- Aggiornamenti: Lato Direzione, possiamo aggiornare costantemente la rete affiliata delle azioni di marketing, promozioni prodotti o altre informazioni utili3- Formazione: Fornire Istruzioni, consigli, Best Practice sulla migliore implementazione delle strategie di marketing proposte. Questo aiuta a garantire che gli affiliati siano formati e consapevoli delle migliori pratiche4- Motivazione: utilizzare le Newsletter per motivare e coinvolgere la rete, condividendo statistiche e testimonianze di successo.
UTILIZZO DELLA NEWSLETTER
PROMO COUPON
3- L'importanza del monitoraggio e dell'Analisi e dello studio del prodotto
2- Tipologie di promozioni in base all'obiettivo
PROMO GADGET
4- Spunti ed esempi di GADGET in base all'OBIETTIVO
3- L'importanza del modo in cui veicolare il Gadget
2- Basso valore / Alto Impatto: il GADGET GIUSTO
PROMO KIT RECENSIONI
4- L'importanza delle recensioni
3- L'importanza delle foto e come farle
2- Elementi Chiave di una Scheda GMB
1- L'importanza di una SCHEDA GMB
SCHEDA GMB
1- L'importanza del Coupon nel Marketing
COUPON/VOUCHER
1- L'Importanza del GADGET nel Marketing
GADGET
STRUTTURA NEWSLETTER
REPORT GMB + CLASSIFICA
GUIDA ALLA BRAND IDENTITY VETROCAR
3- Avere un'immagine coerente con il Network
2- La credibilità passa da Standard visivi comuni
INCENTIVAZIONE A FORNIRE DATI
3- Il ritorno dell'investimento
2- L'importanza dello studio del processo per avere i dati
1- L'importanza dELL'ANALISI dei dati
ANALISI
1- Report su GMB con analisi e classifica
REPORT
1- L'Importanza di un Network
BRAND AWARNESS
STRUTTURA NEWSLETTER
BEST PRACTICE NELLA GESTIONE DEL CLIENTE
2- L'Azienda mette al centro il cliente
1-Quanto impatta una buona gestione del Cliente
gestione del cliente
INCENTIVAZIONE A FORNIRE DATI
2- Progetti con obiettivi chiari e spiegazioni su come ottimizzare il Gadget
1-Stimolare l'Affiliato con Nuovi Gadget e come sfruttarli
NOVITA' GADGET
STRUTTURA NEWSLETTER
I’m an awesome subtitle, ideal for giving more context about the topic at hand
Contextualize your topic with a subtitle
PRODUCT/SERVICES
They allow you to add additional info.
They illustrate what you want to say.
They help to break the monotony.
Company
Team
PERSONAL
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VALUE
PRODUCT/SERVICES
+info
Use this space to briefly describe your graph and its evolution.Statistics transmit professionalism and a greater sense of truth.Try to also always include the source.To highlight super relevant info. 90% of the information we assimilate is received through sight.
Write an awesome title
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TARGET MARKET AND POTENTIAL
market
$15M
Serviceable obtainable market
$24,9M
Serviceable available market
$2,3B
Total available market
som
sam
tam
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TARGET MARKET AND POTENTIAL
market
I’m an awesome subtitle, ideal for giving more context about the topic at hand
COMPETITORS
market
INEFFICIENT
efficient
difficult to use
easy to use
Competitor Name
Competitor Name
Competitor Name
Your solution
Competitive advantage / differential value
market
+info
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
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Contextualize your topic
business model
You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.
$3.567
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.
$2M
If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!
$250K
You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.
$22,345
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BENEFIT
business model
It’s ordered, hierarchical, and structured.
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Make sure your audience remembers the message.
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Activate and surpriseyour audience.
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It’s got the Wow effect. Very Wow.
Write anawesome title
Measure resultsand experiment.
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Generate experienceswith your content.
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Go to Market
business model
Contextualize your topic
COUNTRY
Contextualize your topic
COUNTRY
Contextualize your topic
COUNTRY
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Go to Market
business model
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20XX
USERGROWTH
20XX
REFINEDPLATFORM
20XX
MINIMUM VALUE PRODUCT
GTM STRATEGY
business model
Contextualize your topic
80K/month
Contextualize your topic
Seed round
Contextualize your topic
FINANCING
Contextualize your topic
>70 variables
Contextualize your topic
10-15%
Contextualize your topic
4,9/5
QUALITY AND OPERATIONS
/GMV
/Sales
$50K
/Growth
20%
$500.000
GROWTH
TRACTION
current status
CURRENT CUSTOMERS
current status
I’m an awesome subtitle, ideal for giving more context about the topic at hand
Name Surname
Help them to be better so that your team helps you.
Name Surname
And usetheir strengths.
Name Surname
Involve them in the different objectives.
Name Surname
Structure your content
team
To manage a team, you have to listen.
Name Surname
Qualifications
Name Surname
Job title
Name Surname
Profile
Name Surname
Qualifications
Name Surname
Job title
Name Surname
Profile
Name Surname
Qualifications
Name Surname
Job title
Name Surname
Profile
Structure your content
team
40%
30%
30%
THE ALLOCATION
THE A ROUND
To highlight super relevant info. 90% of the information we assimilate is received through sight.
>2.6M
Use this space to briefly describe your graph and its evolution.
$3-4M
Contextualize your topic
FINANcing
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FUTURE FINANCES
FINANcing
Awesome timeline, step by step
FINANCing
And for you towow your audience.
Step 4
apr 20XX
The important thing is for everything to be suitable for the topic.
Step 3
mar 20XX
And animations tomake it fun.
Step 2
feb 20XX
You can add interactivity to your timeline.
Step 1
Jan 20XX
I’m an awesome subtitle, ideal for giving more context about the topic at hand
I’m an awesome subtitle, ideal for giving more context about the topic at hand
Awesome timeline, step by step
FINANCing
And add toppings: interactivity and animation.
Phase 4
AuG 20XX
Turn numbers into a story with a graph.
Phase 3
jul 20XX
Telling stories with an order and a hierarchy is fundamental.
Phase 2
jun 20XX
Icons are alwaysa good ally.
Phase 1
may 20XX
And for you towow your audience.
Step 4
The important thing is for everything to be suitable for the topic.
Step 3
And animations tomake it fun.
Step 2
You can add interactivity to your timeline.
Step 1
I’m an awesome subtitle, ideal for giving more context about the topic at hand
Awesome timeline, step by step
FINANCing
dec 20XX
nov 20XX
oct 20XX
sep 20XX
name@mail.com
111222333
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