Digital transformation
Elena Lee
Created on February 7, 2024
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Transcript
Mastery of digital technologies
Business model readiness for digital operation
High
Low
High
Low
Disruptive
Business model Led
Proud to be analog
Technology Led
"Our digital-first strategy aims tomeet these evolving needs of learners at multiple points in their lives."- Pearson
- Technology is increasingly embedded in the education industry to enhance experience, personalise learning and increase efficiency
- More intense competition from non-mainstream publishers erodes sales and shrinks markets, forcing Pearson to transform to survive
- Pearson is lacking in terms of AI integration to further improve digital products and optimise user experience compared to competitors
- Primary objective of digitalisation is to explore new opportunities, create new products and expand addressable markets
Pearson