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Mastery of digital technologies

Business model readiness for digital operation

High

Low

High

Low

Disruptive

Business model Led

Proud to be analog

Technology Led

"Our digital-first strategy aims tomeet these evolving needs of learners at multiple points in their lives."- Pearson

  • Technology is increasingly embedded in the education industry to enhance experience, personalise learning and increase efficiency
  • More intense competition from non-mainstream publishers erodes sales and shrinks markets, forcing Pearson to transform to survive
  • Pearson is lacking in terms of AI integration to further improve digital products and optimise user experience compared to competitors
  • Primary objective of digitalisation is to explore new opportunities, create new products and expand addressable markets

Pearson