SWOT Pearson
Varian Teo
Created on February 6, 2024
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Transcript
SWOT Analysis
Strengths
- Wide range of digital product portfolio
- Strong brand recognition for textbooks and publishing services
- Strong willingness to invest in digitalising products
Weaknesses
- Majority of sales are concentrated in North America market
- Lack of AI integration in educational tools
- Lack of channels for customer support
Opportunities
- Strategic acquisitons to expand services offering (e.g. Mondly, Credly)
- Leveraging on current product expertise to expand into adjacent markets
Threats
- Rapid adoption and application of AI in other edtech platforms that improve their attractiveness
- Rise of AI chatbots
- Shift towards personalised learning experience