10 media manipulation strategies by Noam Chomsky

Media Manipulation Strategies

by Noam Chomsky

USE THE EMOTIONAL SIDE

THE STRATEGY OF DISTRACTION

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KEEP THE PUBLIC IN IGNORANCE

CREATE PROBLEMS THEN OFFER SOLUTIONS

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PUSH TO APPRECIATE MEDIOCRITY

THE GRADUAL STRATEGY

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ENCOURAGE SELF-BLAME

THE STRATEGY OF DEFERRING

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KNOW INDIVIDUALS BETTER THAN THEY KNOW THEMSELVES

SPEAK TO THE PUBLIC AS TO A LITTLE CHILD

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CREATE PROBLEMS THEN OFFER SOLUTIONS

It creates a problem, a “situation” referred to cause some reaction in the audience, so this is the principal of the steps that you want to accept.

THE STRATEGY OF DISTRACTION

“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals” (from Silent Weapons for Quiet Wars).

THE STRATEGY OF DEFERRING

Another way to accept an unpopular decision is to present it as “painful and necessary”, gaining public acceptance, at the time for future application. It is easier to accept that a future sacrifice of immediate slaughter.

THE GRADUAL STRATEGY

Acceptance to an unacceptable degree, just apply it gradually, dropper, for consecutive years.

SPEAK TO THE PUBLIC AS TO A LITTLE CHILD

“If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger.” from Silent Weapons for Quiet Wars

GET TO KNOW INDIVIDUALS BETTER THAN THEY KNOW THEMSELVES

Over the past fifty years the accelerated development of science has created a deep gap between what individuals know about themselves and what media marketers know about their audience functioning.

ENCOURAGE SELF-BLAME

let individual blame for their misfortune, because of the failure of their intelligence, their abilities, or their efforts.

ENCOURAGE PEOPLE TO APPRECIATE MEDIOCRITY

Promote the public to believe that the fact is fashionable to be stupid, vulgar and uneducated

KEEP THE PUBLIC IN IGNORANCE AND MEDIOCRITY

“The quality of education given to the lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes is and remains impossible to attain for the lower classes.” (from Silent Weapons for Quiet Wars).

USE THE EMOTIONAL SIDE

Making use of the emotional aspect is a classic technique for causing a short circuit on rational analysis, and finally to the critical sense of the individual. Furthermore, the use of emotional register to open the door to the unconscious for implantation or grafting ideas , desires, fears and anxieties , compulsions, or induce behaviors