Marketing, Sales and Service

Marketing, Sales and Service Pathways

Entrepreneurship Pathway

Entrepreneurship

Virtual Enterprise

Marketing Pathway

Marketing and Society

Virtual Enterprise

Entrepreneurship

COURSE DESCRIPTIONStudents will study the strategies and techniques of successful business ownership. They will learn how to identify and evaluate a prospective business opportunity, understand various business legal structures, small business budgeting, record keeping methods, staffing, marketing and promotion. Instruction will include an introduction to the elements of a business plan including marketing and technology.COURSE TOPICS

• Identifying business opportunities
• Legal structure
• Financial issues
• Business planning
• Marketing
• Personnel/staffing
• Establishing a business location

STUDENT LEARNING OUTCOMES

• Articulate the principles of copyright, trademark, and patent laws and regulations
• Demonstrate the importance of and main components of an operating budget
• Outline and explain the components of a marketing plan
• Analyze the characteristics of successful entrepreneurs and understand their impact on business success
• Assess potential market needs and conduct viability research to explore business opportunities
• List the elements of Business Plan and describe the contents of the major sections
• Design a logo and formulate a branding message for a startup, integrating core marketing principles
• Explain the strategic importance of business location
• Employ research methodologies to determine the optimal site for a business venture

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Virtual Enterprise

COURSE DESCRIPTIONVirtual Enterprise is a simulated business that is set up and run by students to prepare them for working in a real business environment. The students determine the nature of their business, its products and services, its management and structure, and learn the daily operations of a business. They use current business software and the Internet for business transactions. The focus is business operations, basic economic principles, and communication, computation, and employability skills. STUDENT LEARNING OUTCOMES

• Define economic goals of efficiency, price stability, full employment, growth, and socio-economic goals
• Describe the laws of supply and demand, and how they interact to produce prices which “clear the market ”
• Generate an organizational chart and structure
• Calculate the cost of credit on typical agreements
• Create and format a variety of business documents incorporating tables and graphics using a variety of menu options
• Create a presentation using alternative methods (webinars, podcasts, videos, slideshow alternatives)
• Create and maintain a website
• Create an employee handbook
• Create and utilize employee assessment tools
• Prepare job descriptions

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Marketing and Society

COURSE DESCRIPTION:This course will give students a fundamental understanding of the relationship between marketing and popularculture. Marketing techniques,the elements of persuasion, and the effect on societal behavior will be studied. Particular focus will be given to the marketingstrategies employed and the positive/negative effects of those strategies. Examples of topics included are marketing to children, minorities, and green, political and charitable marketing. Complex ethical issues in marketing, marketing’s contribution to stereotypes, representation of gender, materialism, and over-consumptionwill be studied. Students will also reflect and respond to the creation and expansion of markets via global marketing techniques, their positive and negative impacts on society, and corporate social responsibility. STUDENT LEARNING OUTCOMES

• • Demonstrate an understanding of marketing definitions and concepts
  • Use the consumer decision-making process model to explain specific examples of consumption
  • Understand the internal, external, and situational influences that affect consumer behavior
  • Examine the ways researchers use social psychology and cognitive psychology to understand consumer behavior
  • Apply the concepts of marketing strategy and tactics
  • Discuss technological trends and innovations that have led to increased awareness of corporate ethical behavior

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Virtual Enterprise

COURSE DESCRIPTIONVirtual Enterprise is a simulated business that is set up and run by students to prepare them for working in a real business environment. The students determine the nature of their business, its products and services, its management and structure, and learn the daily operations of a business. They use current business software and the Internet for business transactions. The focus is business operations, basic economic principles, and communication, computation, and employability skills. STUDENT LEARNING OUTCOMES

• Define economic goals of efficiency, price stability, full employment, growth, and socio-economic goals
• Describe the laws of supply and demand, and how they interact to produce prices which “clear the market ”
• Generate an organizational chart and structure
• Calculate the cost of credit on typical agreements
• Create and format a variety of business documents incorporating tables and graphics using a variety of menu options
• Create a presentation using alternative methods (webinars, podcasts, videos, slideshow alternatives)
• Create and maintain a website
• Create an employee handbook
• Create and utilize employee assessment tools
• Prepare job descriptions

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