4 dimentions

Four Dimensions Camila Lozano A01199099

Personal Dimension

Example 1: A company promoting a new product through an ad. In this case, we're gonna talk specifically about Coca Cola's new plant based bottles. Their promotion ad or poster reflects a lot of green visuals where there's plants around.

Deception mask

There's a deception mask around it that involves greenwashing. Greenwashing is misleading audiences giving false information about the company following sustainable practices. When speaking of the nine types of greenwashing, Coca Cola uses Green by association which according to Buildinggreen.com, this associates with setting environmental visuals or messages in their promotions. The company is manipulating our feelings towards it, making us believe that bottles are sustainable choices still if we decide to buy the plant based ones that the company holds and they're putting green visuals because they know some of us care about the environment so they're making us believe the company is following sustainable practices and us bu buying, too.

Example 2: An Instagram account makes a post about stopping deforestation and tells it's audience that they can contribute to this by saying " Like this post if you're concerned about our trees dying, you're being of great help"

Deception mask

There's a deception mask around it that involves Slacktivism. Slackivism is making audiences feel good making them think they're supporting to a cause with little action that involves no such thing such as giving a small "Like" or "Hashtag" in social media, and they could be doing this things in social media while laying in the coach. The real thing is that there's no such thing happening that has to do with contributing because you're not actually doing things that set up a change, giving a like just contributes to giving the account some views but you're not actually going outside and looking for ways to avoid deforestation and so this just makes the problem still be there. And if you care so much about deforestation, you will fall for this trap since you have a strong connection to the problema and you'll do anything that gets in your way to solve it, without analyzing much what's going on.

ACTIONS

* On a personal dimension, they could educate themselves by doing research on how greenwashing looks like inside the promotions that the companies do, do research on what companies have history with using greenwashing the most, they could do research on how Slacktivism looks like in social media, they could do research on which accounts usually form part of this term. Educating themselves will help them understand what this is about, will help them recognize this problems in a easier way and therefore, help them avoid touching them. If they wouldn't educate themselves, they will oviously fall for this traps in easy ways because they won't be aware it's a bad thing, because at first glance it dosen't look like it, so it's easier to not doubt about it. It will also help them recognize which companies are not worth it for their lying history.

Citizen Dimension

Example 1

A company does an ad where inside their promotion involves a product that has a message saying "Reduces footprint

Deception Mask Theres a deception mask around it that involves greenwashing. Greenwashing, as mentioned previously, is misleading audiences with fake information making the audience believe they're following sustainable practices. The type of greenwashing involved is "Lack of definition" that includes an environmental statement that sounds good for the public but it's too general. In the following example, the company promotes the product as "Reduces footprint" and this can sound good for the audience but still, there's not really specific ways in which the product reduces footprint, what's behind the product that makes this possible? How much does it reduce? it simply dosen't simplify it's statement. This can affect to the citizens because you're gonna be promoting this product to other groups and you'll be doing so much harm because the product really isn't sustainable so it's use is misleading.

Example 2

A company does an ad where inside their promotion involves a product that has a message saying "Contains non toxic elements"

Deception Mask TThere is a deception mask around it that involves greenwashing. Greenwashing, as mentioned previously, is misleading audiences with fake information making the audience believe they're following sustainable practices. The type of greenwashing involved is "Lack of definition" that includes an environmental statement that sounds good to the audience but it's too general. In the following example, the company promotes a product as "Contains non toxic elements" but it dosen't specify what this means, does this mean that the chemicals won't harm my skin? does this means the chemicals won't harm the environment? it's having luck of it's definition. This can affect citizens because, again, you're gonna want to share this product to promote a sustainable life with other groups but it's lack of details create a misleading use and you'll end up causing more harm instead of actually doing research on what's the best product to share and use.

Actions

For a citizen dimension, what people can do is spread awareness in social media and encourage others to do the same. This is a strong move since social media is a huge platform where you can find a lot of people who you have common interests with you, regarding concerns over things like climate change and this can help gather as much people possible to keep encouraging others to take action after spreading awareness over this problems and it can go extremely viral.

Professional Dimension

Example 1" My company does very low production so it dosen't affect the environment"

Deception Mask There is a decepcion mask here that involves fallacies which means to create misunderstandings. In the following examples, there's a company that's promoting themselves to have workers and is saying that their production is low so it dosen't affect the environment. This could lead people with desires to work on a profesional company to want to enter the company and work there since they are hearing that their production process dosen't affect the environment and since they want the job, they'll take it. This harms because people are not taking the time to fully analyze this companies, they're searching for jobs to gain money.

Example 2A Instagram account makes a post that has the following statement " We're creating a new business and if you like this post, you'll be contributing to climate change reduction as well apart from reposting this so people can have jobs they are searching for

Deception Mask Theres a deception mask around it that involves slacktivism. Slacktivism, as previously menntioned, is making people feel good by saying they're supporting to a cause doing the most little action when in reality they're not contributing to anything. in the following example, this instagram account is saying that they're opening this new business and they're promoting it so people can join in and as an extra point, whoever likes the post, gets to conribute to reducing climate change. This harms because people are just liking a post without actually doing an action to reduce it and this like will only generate views, it won't really make any difference. Also this only benefits the business with the amount of employees they'll have, climate change will still be out there and getting worse.

Actions

In a profesional dimension, people can collaborate with profesional companies, skateholders, associations, etc. This is a strong move because organizations tend to have a certain recognition that can reach out to certain communities and so if you put your message to this organizations, they can make this message go viral and make a big impact

Consumer dimension

Example 1

A company shows an ad promoting a new product where it claims to electric cars that mention the great benefit of reducing air pollution but does not mention the negative aspects of the product.

Deception mask

The deception mask involves greenwashing which is to make audiences believe companies are following sustainable practices. In the following example, there's the type of greenwashing which is forgetting the life cycle AKA red herring. because the company is saying their product has this great benefit that reduces air pollution but is not mentioning the negative consequences that this product causes, it's hiding it. This could make audiences buy the product taking away the only positive idea and while using the product, could, without knowing, cause another type of harm which will not look good

Example 2

An company promotes a new product whch is a new type of clothes where they use green visuals around it and friendly statements like "Eco friendly".

Deception mask

The deception mask involves greenwashing. As previously mentioned, greenwashing misleads the people giving false information about their sustainable practices. The type of greenwashing is green by association which uses green visionery on promotions and friendly statements. In the following examples, they're promoting a new type of clothes that have plant images all around and friendly statements like "Eco friendly". This harms because people will look at this ad and want to buy the product because they love the way the clothes looks but also because they will think it's sustainable to wear them and this will only make the problem worse since they would be buying many products that at the end could do zero impact.

Actions

In a costumer dimension, you can search for the brands that is very well known and verified that they have sustainable practices because that way, we will avoid the brands that cause a negative effect on the environment because we will know which brands are worth it buying and which ones are lying or don't have enough credibility.

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Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.